Alba SEO Services Nets Second Year Sponsorship with Edinburgh Badminton Academy!
Alba SEO Services | What we are saying
by Caroline Phillips
3w ago
  At Alba SEO Services, we’re not just about optimising websites – we’re also passionate about supporting our local community and making a positive impact where it matters most. That’s why we’re thrilled to announce our recent sponsorship of the Edinburgh Badminton Academy (EBA) for the second year running. This partnership isn’t just about financial support; it’s about investing in our community. Here’s how our sponsorship money is making a real difference at EBA: Coaching Excellence: With our support, EBA can invest in the ongoing training and development of their coaches. From worksh ..read more
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Celebrating 10 Years of Alba SEO Services
Alba SEO Services | What we are saying
by Caroline Phillips
2M ago
  We’re thrilled to be celebrating our 10-year anniversary at Alba SEO this year! In October this year, it was officially 10 years since we first started our journey. Where has the time gone? We’re proud of our growth and achievements over the years. But it’s also a great opportunity to look towards the future and what the next 10 years hold.   It All Started in 2013 It seems like only yesterday when Alba SEO was officially launched in 2013. Caroline was originally working on another business project that required SEO, and for two years she worked on improving her SEO skills. By the ..read more
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Google Algorithm Updates: How They Can Impact Your Business
Alba SEO Services | What we are saying
by Caroline Phillips
5M ago
Google is continually rolling out updates whether it be for spam, for content, or a significant core update.  They helpfully list them all here. There was a Google Core Update that was rolled out in August 2023, following on from the previous one in March and two product review updates that were released in February and April this year. Right now (Oct 2023), Google has released another core update which is currently running and we will see the effect soon enough. Google is constantly making updates to its algorithm. In fact, some estimate the number of updates to be as many as 13 times a ..read more
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Search Engine Optimisation (SEO) for Beginners
Alba SEO Services | What we are saying
by Caroline Phillips
7M ago
Do you understand search engine optimisation (SEO)? In basic terms, SEO is used to help websites rank higher up in Google and be found by searches. Some people don’t understand SEO probably the same way that I don’t get tax returns and get stressed about filling them in. SEO is essential if you want your website to have any hope of being found in Google. For those people who are confused about SEO, here is what an SEO specialist might do to your website to help. They might suggest an SEO Audit on your website. An SEO Audit is explained in this post. But essentially, the SEO consulta ..read more
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Make Tweeting Part of Your SEO Strategy
Alba SEO Services | What we are saying
by Caroline Phillips
1y ago
Having a Twitter account is a must for people who want their business to flourish. Did you know many companies use Twitter to drive traffic and increase their website’s visibility on search engines? Whether you’re a small business owner looking for a way to engage with customers or an online marketer trying to broaden your reach, using Twitter for business is essential to any SEO strategy. Here’s why you should start tweeting: The Statistics are Unshakeable. Twitter is an incredibly powerful tool for engaging with potential customers and clients. According to recent research ..read more
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Got a Website? Don’t Sit Back and Relax!
Alba SEO Services | What we are saying
by Caroline Phillips
1y ago
You’ve just launched your new website. Now what? If you have recently got a website designed for your new business, you are probably feeling pretty good that you have ticked this off your list of to-dos. But one thing you shouldn’t do is forget about it and move on to your next task. A website needs care and attention if you want to have it work for you. Many new small businesses have budget constraints and so ensuring that your website is optimised and being updated usually falls to the business owner. If your site isn’t optimised correctly from the beginning, you’ll miss the full potential ..read more
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How to Make Sure You Don’t Get Hit by the Helpful Content Update in 2022
Alba SEO Services | What we are saying
by Caroline Phillips
1y ago
Google’s latest update is making its way to users everywhere. The search giant has been updating its algorithms regularly over the last few months, but this newest update is perhaps the most impactful yet. It’s all about content quality and usefulness, so if you want your site to rank well in Google, it’s time to start thinking about what makes your website stand out from the crowd of other websites online today. This post is a checklist of actions to help improve your website’s authority and quality of content to mitigate the impact of Google’s 2022 update. But first, here’s how the new upda ..read more
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Why is Content Important for SEO? PLUS 7 Steps to Optimise Your Content!
Alba SEO Services | What we are saying
by Caroline Phillips
1y ago
Another great blog post from Abbie Hallam – a specialist in social media marketing. A wise man once said…”CONTENT IS KING”, and he was right. Content writing is often overlooked by a lot of businesses. They don’t realise its impact. If you want traffic, rankings, and organic search visibility, then you need to consistently create optimised content. This could include blogs, newsletters, social media posts and so much more. Content and SEO. They work hand in hand together. Their bond can skyrocket any website to the top of search engine rankings. But that’s only when they’re at their best. Whe ..read more
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Is SEO Worth It?
Alba SEO Services | What we are saying
by Caroline Phillips
1y ago
Business owners and managers are often sceptical of search engine optimisation (SEO) when considering their marketing budget. “Is SEO really worth it?” They ask, and we understand why. Unlike paid ads, there’s no easy, platform-specific performance dashboard that compares daily spending with sales revenue from conversions. SEO on the other hand takes time. A lot of businesses conclude that SEO won’t work for them, but the data shows a completely different story. Did you know that 61% of B2B marketers stated that SEO and organic traffic generate more leads than any other marketing initiative ..read more
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Does Social Media Affect SEO?
Alba SEO Services | What we are saying
by Caroline Phillips
2y ago
It is a pleasure to have a guest blog on social media written by Abbie Hallam – a specialist in social media marketing. In this digital age, social media is now an integral part of most people’s lives. Most businesses now know the importance of being active on various social media platforms, however, some may think of social media as an independent entity rather than something that impacts the rest of their digital marketing efforts. Social Media is a great place to promote and grow your business and it provides many great benefits on its own, but it also aids other areas of your digital mark ..read more
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