Does URL Structure Still Matter in SEO?
Alba SEO Services Blog
by Caroline Phillips
1M ago
In the world of search engine optimisation (SEO), there’s been years of debate about the importance of  URL structure. Does it really matter for SEO? Can a poorly structured URL harm your rankings, or is it all about the content and backlinks? This is important to understand for both developers and business owners thinking of... Read more The post Does URL Structure Still Matter in SEO? appeared first on Alba SEO Services ..read more
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Starting Strong: The Role of SEO Consultancy in New Website Projects
Alba SEO Services Blog
by Caroline Phillips
7M ago
During my 13 years or so as an SEO consultant, it never ceases to amaze me the number of new website projects that start without the involvement of an SEO expert. Would you build a house without an architect? Just as an architect designs a house, ensuring it is structurally sound and meets the needs... Read more The post Starting Strong: The Role of SEO Consultancy in New Website Projects appeared first on Alba SEO Services ..read more
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The Impact of an SEO Audit Should Not Be Under Estimated
Alba SEO Services Blog
by Caroline Phillips
8M ago
  In today’s digital age, a strong online presence is crucial for any business. But simply having a website isn’t enough. You need to ensure your website is optimised for search engines, allowing potential customers to find you easily. This is where the power of an SEO audit comes in. We’ve discussed in an earlier post “What is an SEO Audit and Why Do I Need One?” In summary, an SEO audit is a comprehensive analysis of your website’s health and performance from a search engine optimisation standpoint. It examines various factors, including on-page content, technical infrastructure, and o ..read more
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Alba SEO Services Nets Second Year Sponsorship with Edinburgh Badminton Academy!
Alba SEO Services Blog
by Caroline Phillips
1y ago
  At Alba SEO Services, we’re not just about optimising websites – we’re also passionate about supporting our local community and making a positive impact where it matters most. That’s why we’re thrilled to announce our recent sponsorship of the Edinburgh Badminton Academy (EBA) for the second year running. This partnership isn’t just about financial support; it’s about investing in our community. Here’s how our sponsorship money is making a real difference at EBA: Coaching Excellence: With our support, EBA can invest in the ongoing training and development of their coaches. From worksh ..read more
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Celebrating 10 Years of Alba SEO Services
Alba SEO Services Blog
by Caroline Phillips
1y ago
  We’re thrilled to be celebrating our 10-year anniversary at Alba SEO this year! In October this year, it was officially 10 years since we first started our journey. Where has the time gone? We’re proud of our growth and achievements over the years. But it’s also a great opportunity to look towards the future and what the next 10 years hold.   It All Started in 2013 It seems like only yesterday when Alba SEO was officially launched in 2013. Caroline was originally working on another business project that required SEO, and for two years she worked on improving her SEO skills. By the ..read more
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Google Algorithm Updates: How They Can Impact Your Business
Alba SEO Services Blog
by Caroline Phillips
1y ago
Google is continually rolling out updates whether it be for spam, for content, or a significant core update.  They helpfully list them all here. There was a Google Core Update that was rolled out in August 2023, following on from the previous one in March and two product review updates that were released in February and April this year. Right now (Oct 2023), Google has released another core update which is currently running and we will see the effect soon enough. Google is constantly making updates to its algorithm. In fact, some estimate the number of updates to be as many as 13 times a ..read more
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Search Engine Optimisation (SEO) for Beginners
Alba SEO Services Blog
by Caroline Phillips
1y ago
Do you understand search engine optimisation (SEO)? In basic terms, SEO is used to help websites rank higher up in Google and be found by searches. Some people don’t understand SEO probably the same way that I don’t get tax returns and get stressed about filling them in. SEO is essential if you want your website to have any hope of being found in Google. For those people who are confused about SEO, here is what an SEO specialist might do to your website to help. They might suggest an SEO Audit on your website. An SEO Audit is explained in this post. But essentially, the SEO consulta ..read more
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Make Tweeting Part of Your SEO Strategy
Alba SEO Services Blog
by Caroline Phillips
2y ago
Having a Twitter account is a must for people who want their business to flourish. Did you know many companies use Twitter to drive traffic and increase their website’s visibility on search engines? Whether you’re a small business owner looking for a way to engage with customers or an online marketer trying to broaden your reach, using Twitter for business is essential to any SEO strategy. Here’s why you should start tweeting: The Statistics are Unshakeable. Twitter is an incredibly powerful tool for engaging with potential customers and clients. According to recent research ..read more
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Got a Website? Don’t Sit Back and Relax!
Alba SEO Services Blog
by Caroline Phillips
2y ago
You’ve just launched your new website. Now what? If you have recently got a website designed for your new business, you are probably feeling pretty good that you have ticked this off your list of to-dos. But one thing you shouldn’t do is forget about it and move on to your next task. A website needs care and attention if you want to have it work for you. Many new small businesses have budget constraints and so ensuring that your website is optimised and being updated usually falls to the business owner. If your site isn’t optimised correctly from the beginning, you’ll miss the full potential ..read more
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How to Make Sure You Don’t Get Hit by the Helpful Content Update in 2022
Alba SEO Services Blog
by Caroline Phillips
2y ago
Google’s latest update is making its way to users everywhere. The search giant has been updating its algorithms regularly over the last few months, but this newest update is perhaps the most impactful yet. It’s all about content quality and usefulness, so if you want your site to rank well in Google, it’s time to start thinking about what makes your website stand out from the crowd of other websites online today. This post is a checklist of actions to help improve your website’s authority and quality of content to mitigate the impact of Google’s 2022 update. But first, here’s how the new upda ..read more
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