Creating great content is time-consuming, expensive and difficult for most website owners. In this guide, I am going to teach you how to create great content for your audience. Why create content? There are 3 reasons to create content for your website. Customer Acquisition Customer Upsell Customer Retention You want to acquire new customers. You want to sell existing customers other products or services you offer. You want to retain existing customers who will continue using and paying for your services or products. How do you do that? First, produce content that answers prospective clie ..read more

This is my guide on how to build a lead generation website, increase enquiries and convert more leads. Key steps Identify and define your target audience. Reach them through paid and organic search marketing. Drive them to your website engineered for lead generation. Nurture leads over time. Convert prospects into paying clients. Target Audience Your target audience is the people that you want to sell your product or service to, and who are interested in what you have to offer them. Step 1 : My product, service, expertise To identify your target audience you start with the expertise, produ ..read more

A roundup of the latest screen time statistics; in other words, how much time do people spend on search, social media and devices. Time spent on communication platforms 17 hours per month spent on social networks in Italy 1 11 hours per month spent on instant chat in Italy 6 hours per month spent on video and movie consumption in Italy 2 hours and 40 minutes spent sending and receiving email in Italy 2.03 hours spent on search in Italy Time Spent on Media 3 hours and 15 minutes is the average time US adults spend on their mobile devices. 2 4 hours, 12 minutes per day is average time spen ..read more

Here’s some of the latest SEO trends along with what to do along and a few future seo predictions.. Key highlights AI generated content is here 37% of businesses use AI Ahrefs to launch search engine 64.82% of clicks are zero click searches >50% of your content is out of date 80% of your pages don’t get clicks 90.63% of pages earn no traffic from Google 66.31% of pages have zero referring domains <4% of web pages pass Core Web Vitals Product pages will disappear from page 1 results If you’re local, try to get Google Guaranteed or Screened AI and Content Creation is here At the moment ..read more

The best link building strategy to earn backlinks for free or on a low budget, is to create content about statistics, industry studies, checklists and examples. Download this backlink guide and continue reading this page. The best link building strategy to earn backlinks naturally, for free, is to create content about statistics, industry studies, checklists and examples. What is a backlink ? A backlink is when someone else mentions your website on their site or blog. This is done by linking directly from their web page to your website. Why do you need backlinks? Backlinks help search engines ..read more

Discover how to use keyword difficulty to find and check keywords you can rank for with these 3 leading keyword research tools. Key Action Points A successful page 1 ranking strategy involves targeting relevant low difficulty keywords Most keyword research tools score keywords on a level of difficulty After choosing keywords to target, you need to create better content than competitors and match what the user is looking for. Your business goal is to earn traffic from Google. Using a keyword difficulty metric can help you identify lower competition keywords that are easier to rank for and hel ..read more

Learn how to advertise your business locally using these free and paid tactics. Use this advertising planning process of “why, how and who” first before choosing where to advertise. Download the local advertising guide and continue reading this page Why do you need to advertise ? There are 2 reasons to advertise; to reach prospective customers or current customers and offer them services or products that will meet your business or sales targets. Business goals and sales targets When I worked in telecoms marketing, our customer acquisition strategy was to gain 2000 new customers every month. Th ..read more

Plan and structure websites for a great user experience and seo success with this free 9 step planning template. Download the Free Website Planning Template and continue reading this page. What is website structure ? How web pages are connected to each other via links is what makes a good website structure. What you need to know about planning a website If you don’t plan first and jump straight into a web design tool such as Webflow, it will come back and bite you. A lack of proper research and planning is one of the reasons that over 91% of web pages don’t get any traffic from search engines ..read more

Implementing these user focused changes to your website could make an improvement to your click through rate, bounce rate, conversion rate and revenue. 46% of B2B buyers said lack of messaging annoyed or caused them to leave a website Buyers have little patience and this study found a lack of messaging ie: can’t tell what a company does, annoyed or caused them to leave a website. No contact information is another major reason for annoyance or leaving the website. Action you can take On my home page the headline is a benefit. To write the body copy I use a simple copywriting formula: Busines ..read more

Here are 10 things you or your digital agency can do with Ahrefs; some of these are advanced strategies for bigger agencies that do outreach and link building. Find prospects that buy Google Ads One of my ideal prospects would be digital marketing agencies who outsource to experts like me for seo and keyword research. So I figured that they might advertise and use phrases such as “digital marketing agency” so prospects might find them. Enter a keyword your prospects would use in their advertising in Ahrefs keyword explorer. Click ads history Filter by domain or landing page Look at the adver ..read more