In today’s rapidly evolving digital landscape, businesses are often faced with the decision of choosing between customised systems or off-the-shelf solutions for their web development needs. Both options come with their unique set of advantages and potential drawbacks, and understanding these can help you make an informed decision that aligns with your business goals and technical requirements. The post Customised web applications or off-the-shelf? Which is better for you? appeared first on Silkstream ..read more

As a key functional element of AI technology, we are avid believers that understanding how tokens work, their positives and their limitations can help you better utilise AI systems and cater for AI in your everyday business world. The post AI Tokens – What Are They, How Do They Work And How Can It Affect SEO? appeared first on Silkstream ..read more

Anthropic is the next company to make waves in AI technology and has already attracted significant investments from both Google and Amazon with talk of further investment of up to and above $4billion. This hefty funding highlights the growing importance of AI within the tech industry, with both companies vying for a lead in this new frontier. Here’s what we know about Anthropic and how it could affect the future of web search. The post What We Know About Anthropic, the AI Attracting Investment From Google and Amazon appeared first on Silkstream ..read more

In an age where technology is rapidly evolving, AI has emerged as a life-changing technology and it is rapidly transforming the workplace.  The post Is AI The Future of The Workplace? appeared first on Silkstream ..read more

At the end of April, Google quietly updated their web crawler list to include a new addition - GoogleOther. Here's what we know. The post Google Has Released A New Crawler – Here’s What We Know appeared first on Silkstream ..read more

AI has been growing in popularity and growing its presence in almost every part of our lives. Whether it’s the The post ChatGPT vs Google’s Bard – Could Google Be In Trouble? appeared first on Silkstream ..read more

By specifying a canonical URL, you are telling Google which URL you want people to see in the search results. The post Why Your Website Needs Canonicalisation appeared first on Silkstream ..read more

rom taking actionable insights from complaints to improve your business to interacting with reviewers to provide attentive customer service, here are four key reasons why negative reviews could actually be a good thing for your business. The post Negative Reviews Could Actually Be Good For Your Business – Here’s Why. appeared first on Silkstream ..read more

SEO is constantly changing and year on year, we see countless trends come and go. Through Google’s numerous algorithm updates and changing consumer demand, The post 9 SEO Trends for 2022 appeared first on Silkstream ..read more

As a digital agency, we are proud to work with a huge variety of people in a wide range of industries, and we’ve seen the ups and downs of them all during the pandemic. As we ease out of lockdown and back into what will hopefully be a sense of normality, we’re looking back on the industries that have thrived during the pandemic, and those that have needed help over the past 12 months. The post 5 Industries That Thrived During The Pandemic And 5 That Struggled appeared first on Silkstream ..read more