There’s nothing that sends shockwaves through the SEO and content marketing services community quite like a Google update. After all, when Google announces that it’s changing how its algorithm works, the industry needs to respond quickly to meet the new criteria. And this is exactly what happened with the update of Google’s EEAT. In this article, we’ll talk you through what EEAT means for you, why you should care and what you need to be doing about it. What is EEAT? Google EEAT is a set of principles that it uses to evaluate the quality of websites and web pages. EEAT stands for Experience, Ex ..read more

Creating a digital marketing strategy that ties into holidays, major events and seasonal trends is a great way to boost your online efforts. By tapping into already relevant conversations, you can reach and engage with new audiences.   Holidays such as Christmas and Halloween offer an easy in to target occasion, but with these types of holidays comes tough competition, especially for sectors like retail. Understanding where to focus your efforts is your first port of call when working on your strategy.  Within any industry, there are peaks and troughs. Considering the sector you ..read more

Are you sitting comfortably? Then I’ll begin.  Once upon a time, a girl with golden bouncing curls bounded up to her local library in search of the very best porridge recipe. Skipping over to the librarian’s desk, she asked boldly, “where can I find the food section, please?”.   The librarian looked over her horn-rimmed glasses, and without a sense of moving at all, they were surrounded floor to ceiling by what was surely a world’s supply of porridge literature. Poems, posters, portfolios; the girl was in awe.   First, she plucked out a poster at the far end of the she ..read more

Over the last decade, digital marketing has become a complex space with a myriad of information, tools and applications readily available at our fingertips.   As a data-led agency, we know that these are undoubtedly invaluable resources. But we also recognise how easy it is to become bogged down by the sheer quantity of resources. At times, this can lead to analysis paralysis, slow decision making and an unclear strategy. The result? A negative impact on performance and growth potential. But it doesn’t have to be this way.   A successful SEO campaign relies on doing the sim ..read more

It can be difficult to decide whether to invest in building an in-house team or work with an agency to meet your SEO needs. While there’s no right or wrong approach, it’s always good to lay out your options to understand what will suit your objectives, business and budget. In this blog, we break down the different considerations when it comes to deciding whether in-house or employing the services of a professional SEO agency is right for your business. Teamwork makes the dream work When working with an SEO agency, while you may have one or two key points of contact, your ac ..read more

Yesterday, we noticed that Google updated their Quality Rater Guidelines. But before we get into that, a little background. The Quality Rater Guidelines provide an insight into what Google looks for. With thousands of ‘raters’ around the world who search for a pre-designated term, the results are rated based on a range of criteria. While Google claims these ratings don’t feed directly into rankings or algorithms, they are used to give Google an understanding of how ‘good’ the results they return are. In recent years, every time Google has updated these guidelines, we’ve seen a core algorithm u ..read more

The way SEO is done today is a lot different to 10 years ago. Over the last decade, Google has introduced several major updates with each having an impact on the organic landscape. There’s a clear evolution to Google’s changes with their focus turning more and more towards the user experience. Marking 10 years since Panda made its way onto the SEO scene, we’re looking at some of Google’s most important algorithm updates so far.     What we’ll cover… What an algorithm update is A timeline of Google’s major updates A word from our experts on the changing nature of Google’s update ..read more

In a world as fast-paced as digital, it helps to have such a savvy and innovative in-house research and development team that keeps us at the top of our game.   We chatted to James and Tom, members of WMG’s R&D team, who shared insight into what they do, why R&D is so important for our clients and what they’ve been working on recently. Tell me about the R&D team and what you do… Tom: The R&D team work on creating and maintaining the agency’s tools, templates, documents and processes. James: We develop and improve systems, tools and processes for the team and the wider agen ..read more

Google’s algorithm updates have been rolling out thick and fast over the last few months. And they’re not over yet… From July 26, Google began rolling out a new link spam update aimed at fighting link spam more broadly. Take a read to find out what impact this new update may have on your organic presence. Why is Google rolling out this update? Google recently announced the new “link spam update”, writing: “In our continued efforts to improve the quality of the search results, we’re launching a new link spam fighting change today — which we call the “link spam update.” This algorithm update, wh ..read more

Over the last few weeks, Google’s algorithm updates have been coming thick and fast.   While the impact on your rankings are monitored, it may be difficult to see the wood for the trees with so many changes in such a short space of time.   So, what’s happening in the world of Google and what are the effects we’re seeing?   Google Core Update June 2021  Google rolls out a core update every three to six months, the most recent of which was in June.   Like all broad core updates, thi ..read more