How Much You Pay For Travel PR?
SEO Travel | Specialist Digital Marketing for Travel Companies
by Tom McLoughlin
2w ago
How Much You Pay For Travel PR? Building a travel brand that is both attractive to consumers and has an impressive media profile requires both time and money. However, the amount you should be investing in travel PR services seems to still be shrouded in mystery, with many companies paying a lot for little results. We have therefore decided to pull back the veil in this blog, highlighting what it is worth and how much businesses should expect to pay. Unfortunately, it’s not as easy as simply saying, ‘This is exactly how much you should be paying for PR’. That’s like asking, ‘How long is a ..read more
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Take A Journey With… David Guthrie – Co-Founder of A Tent with a View
SEO Travel | Specialist Digital Marketing for Travel Companies
by Tom McLoughlin
3w ago
Take A Journey With… David Guthrie – Co-Founder of A Tent with a View David Guthrie is the Co-Founder and Managing Director of A Tent with a View, a sustainable safari company he set up with his good friend, Masoud, in 1995. He has spent over half his life in Tanzania, starting as a wildlife guide in Selous Game Reserve before later becoming involved in lion research in Selous and founding the endangered green turtle project in Saadani National Park. David was, with the respected Dr Alfred Kikoti, at the forefront of anti-poaching efforts in 2012 when he set up the Tanzania Elephant Protec ..read more
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Content Authorship in Travel and the Importance of Being an Authority
SEO Travel | Specialist Digital Marketing for Travel Companies
by Tom McLoughlin
1M ago
Content Authorship in Travel and the Importance of Being an Authority SEO is so much more than just building links, writing optimised anchor text and watching your site sail to the top of the rankings. It’s becoming more and more important to approach your travel marketing in a holistic, integrated way, which means combining the efforts of your PR, social media, SEO and offline teams to make sure that your brand is appearing across the web and being referenced offline as well as online. An essential aspect of this integrated approach is to become viewed as a trusted author in your field. Y ..read more
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Introducing The Travel Growth Accelerator
SEO Travel | Specialist Digital Marketing for Travel Companies
by Tom McLoughlin
3M ago
Introducing The Travel Growth Accelerator At SEO Travel, we don’t want to keep all of our successes to ourselves. One of our core values as a business is transparency, which we strive to uphold through the way we work and the way we keep our clients informed about our process. We’re also dedicated to helping facilitate change, which is why we donate 100% of our profits to educational charities. Positive progress and innovation happen when ideas are shared, which inspired us to think about what we had to offer as an organisation within the travel industry. The idea for The Travel Growth Acc ..read more
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Workation Inflation: Hybrid And Remote Working Report and Statistics
SEO Travel | Specialist Digital Marketing for Travel Companies
by Tom McLoughlin
8M ago
Workation Inflation: Hybrid And Remote Working Report and Statistics Working remotely has been on the rise since the pandemic, with more people than ever before taking trips that combine both work and pleasure. Hybrid working, where employees can work from the office, home, or somewhere else, has become more commonplace across a range of industries and 70% of employees want these flexible remote work options to continue. Many people are no longer restricted to five days a week in an office environment and plenty are desperate for a change of scene from working from home. More and more emp ..read more
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100% Impact – 2023
SEO Travel | Specialist Digital Marketing for Travel Companies
by Tom McLoughlin
11M ago
2 years. £74,590. 100%. What a whirlwind! Time has flown by and it seems like a long time ago since I came down off the moor and pitched the 100% initiative to Claire. 2 years on and I’m hugely proud of what we’ve achieved so far.  £74,590 donated. 247 beds given to children who didn’t have one. 1 Kenyan rescue centre funded for a year. And funds provided to rebuild a school in a remote village in Nepal. If someone had told me when I started this business that we’d do those things I would’ve laughed in their face. Reporting on Impact Today we launch our first Impact Report which you ..read more
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AI Marketing Tools in the Travel Industry – Here’s How to Use Them
SEO Travel | Specialist Digital Marketing for Travel Companies
by Tom McLoughlin
1y ago
AI Marketing Tools in the Travel Industry – Here’s How to Use Them Our previous article on ChatGPT for travel brands came down pretty hard on the idea of using AI tools to completely replace your current content creation strategy. But the future is definitely not all doom and gloom. 83% of executives have shared that AI technology is a priority in their business strategy, with plenty of businesses across a range of industries already using things like AI marketing tools to yield impressive results. For example, companies that used AI as part of their sales and marketing approach saw leads ..read more
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ChatGPT for Travel Brands: Everything you Need to Know
SEO Travel | Specialist Digital Marketing for Travel Companies
by Tom McLoughlin
1y ago
ChatGPT for Travel Brands: Everything you Need to Know Unless you’ve been living under a rock (or have had your head firmly in the sand) you’ll likely have heard of the latest AI product to hit the market known as ChatGPT. AI copywriting software isn’t a new creation. But it wasn’t until ChatGPT emerged that a tool looked as though it could start to compete with human writers. After the craze of DALL·E 2 and the huge variety of AI-generated artwork that appeared in marketing campaigns and personal projects, content writing is the next area that AI appears to be ‘taking over’. Responses to ..read more
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What is Content Repurposing?
SEO Travel | Specialist Digital Marketing for Travel Companies
by Tom McLoughlin
1y ago
What is Content Repurposing? We all know the importance of reducing, reusing and recycling when it comes to waste. But what if we explained that a similar concept could be applied to the way that you create and distribute content? Content repurposing is not a new concept, but it’s one that a surprisingly small number of travel businesses really take advantage of. The approach revolves around trying to get as much out of every piece of content as you can, and is a particularly useful method for brands with a small team that doesn’t have the manpower to keep churning out new content each wee ..read more
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8 of the Best Destination Marketing Campaigns (And What You Can Learn From Them)
SEO Travel | Specialist Digital Marketing for Travel Companies
by Tom McLoughlin
1y ago
8 of the Best Destination Marketing Campaigns (And What You Can Learn From Them) Destination marketing is an incredibly popular approach when it comes to travel and tourism marketing. From national tourist boards to independent agencies that offer trips to specific towns or cities, it’s a very effective method of attracting travellers to a location in an engaging and creative manner without employing traditional, explicitly persuasive marketing messages. There is a very broad range of ways that destination marketing can be used to grow awareness of a location and the travel experience that ..read more
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