The Best Types of PR Campaigns for the Travel Industry – And What To Use Them For? Digital PR campaigns are one of the best ways to boost engagement for travel companies.  If you think about it, where do the majority of travellers and potential clients hang out, do their research and make bookings? Online.  That’s why digital PR campaigns are perfect for reaching your target audience, while also building a strong backlink portfolio, and boosting your site’s visibility. But with so many different digital PR campaign ideas and approaches to choose from, it can be tough to know whic ..read more

Take A Journey With… Portia Hart – Blue Apple Beach Portia Hart is the founder of Blue Apple Beach, one of Cartagena’s leading beach clubs and island hotels with a strong focus on fun and sustainability. Hidden away on the southern shore of the island of Tierra Bomba, the certified B-Corp hotel is somewhere where like-minded locals and in-the-know visitors enjoy lazy days. Portia started the Blue Apple Beach after moving to Colombia 10 years ago, leaving behind Monaco and the South of France with a career amidst a world of yachts, glamour and luxury. What was started from a desire to make ..read more

The Future of SEO: How Google SGE & Gemini Will Change Digital Marketing Big changes are happening in the world of organic search marketing – changes that will affect how websites appear on the Search Engine Results Page (SERP). Following months of testing, Google recently released Google SGE (Search Generative Experience) to all users in the United States, with more countries getting the upgrade soon. At the same time, Google has also expanded Gemini and will soon be bringing it to more apps than ever before. Now that AI is starting to really have an impact, we’re going to give you an ..read more

Take A Journey With… Tom Williams – Founder of Desert Island Survival Tom Williams is the founder of Desert Island Survival and 2023 winner of the survival TV show Alone UK. His love for expeditions started in colder climates when he raced 367 miles to the North Pole in 2010 – and won! Since he has cycled over the Andes, sailed 8,000 miles through the Pacific Ocean, and is both a snowboard instructor and dive master. In 2017, he founded Desert Island Survival, an adventure travel company which maroons people on uninhabited tropical desert islands. His guests spend around eight nights sleep ..read more

Take A Journey With… Duncan Grossart – Founder of Journeys With Purpose Duncan Grossart is the founder of Journeys With Purpose, the world’s leading impact travel and experiential learning organisation. The company delivers transformative experiences in wild nature in order to catalyse action to restore our natural world and foster economic vitality and welfare of local communities. This includes an exclusive “Seven Worlds, One Planet” global curriculum of in-the-field immersive experiences, such as an all-women journey to Kenya in partnership with Daughters for Earth that offers unprecede ..read more

90% of AI Travel Itineraries Are Inaccurate – From Permanently Closed Attractions to Fictional Cafes Just a few years ago, the idea of using artificial intelligence (AI) to plan your summer holiday might have seemed like a futuristic fantasy. However, in the age of Chat-GPT, this concept does not sound quite so far-fetched. In fact, almost two-thirds (64%) of travellers expect to use AI to research or plan travel in the future or have already done so.  Gone are the days of sifting through websites, guidebooks and recommendations from friends and family to plan trips. While the idea of ..read more

How to Assess Backlink Quality: A Guide Before understanding the value and quality of a backlink, we first need to understand the importance of backlinks for SEO in general. Basically, Google needs links to find, crawl and index websites.  Indexed pages are the pages you see in search results and Google uses links to understand how to categorise your website and position where you should be. From a link perspective, Google takes two approaches to assessing websites. Firstly, it measures the number of links and takes this as a signal of authority. If lots of people are linking to a sit ..read more

Take A Journey With… Claire Copeman – Co-Founder of Adventure Tours UK Claire Copeman, Co-Founder of Adventure Tours UK, left a successful marketing career to self-fund a travel company based on her passion for the great Welsh outdoors. She started the company to create the kind of adventures that she and her husband (and fellow co-founder) go wild for. Adventure Tours UK offers holidays for people who get their thrills from being in the outdoors and who want to care for it too, for those wanting to disconnect from the daily grind and reconnect with nature. Like most outdoor adventurers, C ..read more

How to Assess Backlink Quality: A Guide Before understanding the value and quality of a backlink, we first need to understand the importance of backlinks for SEO in general. Basically, Google needs links to find, crawl and index websites.  Indexed pages are the pages you see in search results and Google uses links to understand how to categorise your website and position where you should be. From a link perspective, Google takes two approaches to assessing websites. Firstly, it measures the number of links and takes this as a signal of authority. If lots of people are linking to a sit ..read more

How Much Should You Pay For Travel PR? Building a travel brand that is both attractive to consumers and has an impressive media profile requires both time and money. However, the amount you should be investing in travel PR services seems to still be shrouded in mystery, with many companies paying a lot for little results. We have therefore decided to pull back the veil in this blog, highlighting what it is worth and how much businesses should expect to pay. Unfortunately, it’s not as easy as simply saying, ‘This is exactly how much you should be paying for PR’. That’s like asking, ‘How lon ..read more