90% of AI Travel Itineraries Are Inaccurate – From Permanently Closed Attractions to Fictional Cafes Just a few years ago, the idea of using artificial intelligence (AI) to plan your summer holiday might have seemed like a futuristic fantasy. However, in the age of Chat-GPT, this concept does not sound quite so far-fetched. In fact, almost two-thirds (64%) of travellers expect to use AI to research or plan travel in the future or have already done so.  Gone are the days of sifting through websites, guidebooks and recommendations from friends and family to plan trips. While the idea of ..read more

How to Assess Backlink Quality: A Guide Before understanding the value and quality of a backlink, we first need to understand the importance of backlinks for SEO in general. Basically, Google needs links to find, crawl and index websites.  Indexed pages are the pages you see in search results and Google uses links to understand how to categorise your website and position where you should be. From a link perspective, Google takes two approaches to assessing websites. Firstly, it measures the number of links and takes this as a signal of authority. If lots of people are linking to a sit ..read more

Take A Journey With… Claire Copeman – Co-Founder of Adventure Tours UK Claire Copeman, Co-Founder of Adventure Tours UK, left a successful marketing career to self-fund a travel company based on her passion for the great Welsh outdoors. She started the company to create the kind of adventures that she and her husband (and fellow co-founder) go wild for. Adventure Tours UK offers holidays for people who get their thrills from being in the outdoors and who want to care for it too, for those wanting to disconnect from the daily grind and reconnect with nature. Like most outdoor adventurers, C ..read more

How to Assess Backlink Quality: A Guide Before understanding the value and quality of a backlink, we first need to understand the importance of backlinks for SEO in general. Basically, Google needs links to find, crawl and index websites.  Indexed pages are the pages you see in search results and Google uses links to understand how to categorise your website and position where you should be. From a link perspective, Google takes two approaches to assessing websites. Firstly, it measures the number of links and takes this as a signal of authority. If lots of people are linking to a sit ..read more

How Much Should You Pay For Travel PR? Building a travel brand that is both attractive to consumers and has an impressive media profile requires both time and money. However, the amount you should be investing in travel PR services seems to still be shrouded in mystery, with many companies paying a lot for little results. We have therefore decided to pull back the veil in this blog, highlighting what it is worth and how much businesses should expect to pay. Unfortunately, it’s not as easy as simply saying, ‘This is exactly how much you should be paying for PR’. That’s like asking, ‘How lon ..read more

How Much You Pay For Travel PR? Building a travel brand that is both attractive to consumers and has an impressive media profile requires both time and money. However, the amount you should be investing in travel PR services seems to still be shrouded in mystery, with many companies paying a lot for little results. We have therefore decided to pull back the veil in this blog, highlighting what it is worth and how much businesses should expect to pay. Unfortunately, it’s not as easy as simply saying, ‘This is exactly how much you should be paying for PR’. That’s like asking, ‘How long is a ..read more

Take A Journey With… David Guthrie – Co-Founder of A Tent with a View David Guthrie is the Co-Founder and Managing Director of A Tent with a View, a sustainable safari company he set up with his good friend, Masoud, in 1995. He has spent over half his life in Tanzania, starting as a wildlife guide in Selous Game Reserve before later becoming involved in lion research in Selous and founding the endangered green turtle project in Saadani National Park. David was, with the respected Dr Alfred Kikoti, at the forefront of anti-poaching efforts in 2012 when he set up the Tanzania Elephant Protec ..read more

Content Authorship in Travel and the Importance of Being an Authority SEO is so much more than just building links, writing optimised anchor text and watching your site sail to the top of the rankings. It’s becoming more and more important to approach your travel marketing in a holistic, integrated way, which means combining the efforts of your PR, social media, SEO and offline teams to make sure that your brand is appearing across the web and being referenced offline as well as online. An essential aspect of this integrated approach is to become viewed as a trusted author in your field. Y ..read more

Introducing The Travel Growth Accelerator At SEO Travel, we don’t want to keep all of our successes to ourselves. One of our core values as a business is transparency, which we strive to uphold through the way we work and the way we keep our clients informed about our process. We’re also dedicated to helping facilitate change, which is why we donate 100% of our profits to educational charities. Positive progress and innovation happen when ideas are shared, which inspired us to think about what we had to offer as an organisation within the travel industry. The idea for The Travel Growth Acc ..read more

Workation Inflation: Hybrid And Remote Working Report and Statistics Working remotely has been on the rise since the pandemic, with more people than ever before taking trips that combine both work and pleasure. Hybrid working, where employees can work from the office, home, or somewhere else, has become more commonplace across a range of industries and 70% of employees want these flexible remote work options to continue. Many people are no longer restricted to five days a week in an office environment and plenty are desperate for a change of scene from working from home. More and more emp ..read more