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Walnut have been tuning into the mood of the nation since Labour’s landslide victory in the UK general election this summer. With the autumn budget dropping tomorrow, how does the public feel about Keir Starmer’s party? What are the nation’s key priorities and concerns as we move into the winter months? The post Understanding the Nation appeared first on Walnut Unlimited ..read more

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The use of humour in advertising is an effective strategy to help brands connect with their audiences, as it involves complex physiological and psychological processes that enhance memory, attention, and social bonding. The post THE SCIENCE OF LAUGHTER: WHY HUMOUR IS SERIOUS BUSINESS appeared first on Walnut Unlimited ..read more

At Walnut, we see developing new packaging for a brand to be akin to embarking on a long haul journey with multiple pitstops. The post DEVELOPING BEST-IN-CLASS PACKAGING GROUNDED IN CONSUMER INSIGHT appeared first on Walnut Unlimited ..read more

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What’s emotion got to do with it?   So much has been written about emotion in both the academic and business spheres. In fact, the study of emotion goes back thousands of years, and yet, a definitive, all-encompassing definition has yet to materialise.   If the advertising world is currently going through a so-called “crisis of creativity’, the art and science of emotion is a timely theme. Triggering people’s emotions in advertising is crucial for effectiveness. Connecting with your audiences at a deeper, more emotive level creates cut-through, which in turn unlocks behavioural ..read more

Understanding the Nation: Election story Part 2 For the last couple of years, Walnut Unlimited has been tracking six segments of the population based on their economic situation. Economic situation has a clear, significant impact on the day-to-day life of an individual. Whilst UK inflation rates have dropped – meaning the cost of things isn’t rising as quickly as it was than, say, a year ago – prices are still high for the majority. Over time this feeling of being squeezed and worry about our bank balances can have a long-term impact on how we feel, think and behave. Will the economy impact t ..read more

Understanding the Nation: Election story Part 1 With the hype of a general election, and particularly this poll, much is written about voting intentions. But how are people actually feeling about the vote on 4th July? For most people it came out of the blue, in the lead up to summer where holiday planning, the Euros and our obsession with whether the sun is going to make an appearance is more important! So we’ve asked the public what they actually think and feel about the up and coming ballot. How do the public feel? 6 in 10 have negative emotions towards the general election. More have negati ..read more