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“On the Evolution of Creativity and Creative” with Seth Matlins Read more. *This is a summary; Forbes’s original content linked below*     Join Pranav Yadav, our Founder and Global CEO, as he engages in a thought-provoking discussion with Forbes’s Seth Matlins on the latest episode of the CMO Network’s series, “On the Evolution of Creativity and Creative.”    Amongst many other great topics, the podcast episode discusses:    The idea that great marketing is akin to great poetry or “felt thought”  The need for marketers to tap into ..read more

The Super Bowl Stage: Decoding Ad Success in the Big Game  Read more. The Super Bowl. A cultural juggernaut and a marketing battleground. Amidst the million-dollar commercials and celebrity cameos during what is undoubtedly the industry’s biggest day of the year, many ads fail to truly resonate – leaving millions watching, but few moved. While it only happens once a year, this is an unprecedented opportunity to tap into collective emotions, build narratives that linger, and forge lasting connections. So, what separates the touchdowns from the fumbles in this high-stakes advertising ..read more

The Pepsi Disaster (Re-Post) Read more. 2018 “Clearly we missed the mark, and we apologize…We did not intend to make light of any serious issue.”   Issuing the above statement is any modern marketer’s nightmare. There are few hits that strike harder than having to 1) pull, and 2) apologize for a creative that your team worked long and hard hours refining. What’s worse? When the intentions are good. Advertisers are more conscious than ever that they have a very real responsibility to their audiences to message and speak in a way that uses frameworks of equality and empathy. But go ..read more