Paid Social – Which Channel is Right for Me?
The SEO Works
by Tom Lawrenson
5d ago
Paid social advertising is an incredibly popular option for businesses to achieve both brand building and lead generation. However, with a lot of different channels that each have their own unique benefits, it can be difficult to decide what’s right for you!  Before getting started, it’s important to weigh up the unique features and limitations of each platform to align your advertising strategies with objectives. In this blog, we’ll explore the strengths and drawbacks of the major platforms — LinkedIn, Facebook, Instagram, TikTok, Pinterest, and X— to help you make an informed decision ..read more
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Keyword Research for Beginners: Kickstart Your SEO Process for Free
The SEO Works
by Zak Smith-Mountain
2w ago
Keyword research is the essential first step to any SEO campaign, and a successful keyword strategy can increase your business’s customer base, revenue, and website traffic. Google uses keywords to understand what the content of your website offers users. No matter what type of business you run, keywords provide a free and simple way to market your brand to organic users – users that may never have heard of your company before. In the modern world of search engines, keywords are a powerful and free advertising tool that, when used correctly, can increase your brand awareness to the biggest us ..read more
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The Benefits of Digital PR for Link Building and Beyond
The SEO Works
by Mikaila Storey
1M ago
Many digital marketers know how important high-quality links are for a website’s SEO — they tell Google that a site is authoritative, trustworthy and credible. Links are also an important factor Google uses to assess the quality of content. But how do we gain high-quality links? A range of link-building techniques have been developed over the years, but today, perhaps the most popular and effective method is Digital PR. What is Digital PR? Digital PR, short for Digital Public Relations, is a marketing strategy that aims to increase a brand’s online presence by driving brand awareness, links ..read more
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Website Migrations: When should I consider SEO?
The SEO Works
by Jack Adair
1M ago
Moving your website to a new domain or platform can be exciting as it opens up possibilities for growth and allows you to redefine your online presence.  However, when planning a website migration, it’s crucial to think about the impact it may have on your search engine optimisation (SEO) efforts. When considering a website migration, it’s essential to address SEO concerns early in the planning stage to avoid potential setbacks, and avoid any negative impact on your website’s search engine rankings.  Whether you are changing your domain name, restructuring your website, or moving to ..read more
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2024 in Digital
The SEO Works
by Alex Myers
2M ago
Last year, global digital advertising spending hit over £325 billion – accounting for nearly 60% of all marketing spend. The question is no longer ‘will digital dominate marketing?’, but ‘what will future growth for the digital world look like’? With new technologies, approaches and opportunities constantly emerging, there’s never been a more exciting time to be in digital. But this excitement comes with challenges. As 2024 begins, we asked our most senior experts to take a look at the main trends of last year and what you can expect from this one. From Google’s Search Generative Experience t ..read more
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Why Improving User Experience is Important for SEO: Best Practices to Boost Your Rankings
The SEO Works
by Sameul Oluyomi
2M ago
Table of contents Introduction Why Improving User Experience is Crucial for Quality SEO Mobile Optimisation for Best User Experience and SEO Benefits Speed Optimisation for Better User Experience and SEO Rankings Navigation Optimisation for Improved User Engagement and SEO Rankings Content Optimisation for Enhanced User Experience and SEO Rankings Conclusion Introduction Arе you struggling to boost your website’s rankings? Wеll, it’s timе to focus on the elephant in thе room – your website’s usеr еxpеriеncе (UX).  In thе world of SEO, UX is becoming incrеasingly important, and thе qual ..read more
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SEO is Evolving: How Can You Keep Up?
The SEO Works
by Emily Capes
3M ago
SEO is constantly evolving; however in recent years we have seen some of the most significant changes to the search landscape in a long time.  Google frequently releases updates designed to improve the search experience for users. These updates take into account the changing demands of users, as well as new technologies available. The most notable updates in recent years have centred around ‘people-first content’ – content created with the user at the forefront. Long gone are the days of exact match keywords and keyword density, it’s all about semantics and user intent these days. The He ..read more
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Why Informational Content Is Key to Effective Digital Strategy
The SEO Works
by Ewan Ogden
3M ago
In the ever-evolving landscape of digital marketing and SEO, there is one common trap that businesses fall into online: neglecting the power of informational content. The primary goal of most websites is to either sell a product or service. Naturally, to improve revenue and drive conversions, it’s sensible to assume that prioritising landing pages that satisfy conversion-focused search intent should be the focal point of the SEO strategy, right?  What about commercial content, like “best of” comparisons, “Vs” posts, and hands-on reviews? While important for website performance and conver ..read more
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Local SEO: A Beginner’s Guide
The SEO Works
by Emily Potts
4M ago
Local search is a powerful technique for small businesses. If you aren’t optimised for local search, you could miss out on potential customers looking for your type of business in your area. To help you optimise your business for local SEO, we have put together this beginner’s guide to local SEO which will cover what it is, why it is important and how you can optimise for local search. Local SEO Basics What is Local SEO? Local SEO is a strategy that helps improve search engine visibility for local businesses. Any business with a physical location or serves a geographical area can benefit fr ..read more
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YMYL Content: How to Optimise for ‘Your Money or Your Life’
The SEO Works
by Stephanie Hodgkinson
4M ago
There is a lot of terminology to understand in SEO. You may have heard the term ‘YMYL’ – but what is it and why is it important for SEO? Read our blog post to understand more about YMYL, including examples of YMYL content topics and considerations for YMYL niches. What is the meaning of YMYL? YMYL stands for ‘Your Money or Your Life’. This is a type of content that may impact readers’ health, wellbeing, safety, future happiness or financial security.  The term ‘Your Money or Your Life’ is taken from Google’s guidelines for search quality raters. Google’s search quality raters are a thir ..read more
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