If you’re starting your keyword research or looking for fresh ideas, long tail keywords will form an integral part of the content strategy for your website. Find out what long tail keywords are and how to use them effectively in our guide below. Table of Contents What Are Long Tail Keywords? Benefits of Long Tail Keywords Long Tail Keyword Examples Locations Specific Offerings Topic Clusters Ways To Find Relevant Long Tail Keywords Semrush Ahrefs Keyword Planner Commercial Keywords Informational Keywords Utilise Data On Google Search Console Option 1: Option 2: SERP Research Google ..read more

The success of a marketing campaign is measured through ad metrics, serving as a key indicator of how well the campaign is doing in relation to key performance indicators (KPIs). These metrics are pivotal for evaluating the effectiveness of strategies, offering a comprehensive overview of your marketing plan’s performance. In this blog, we take a look at some of the key metrics to be aware of, what they mean, and why they’re important. Interaction Metrics When assessing the effectiveness of your campaigns, it’s essential to consider KPIs around ad interactions – such as impressions, clicks ..read more

Readability has long been a key topic in SEO, aimed at making content easier to understand. Typically, discussions revolve around sentence length, use of headers, and word choices. However, as a concept that’s often reduced to a simple metric in SEO tools, much of the existing advice centres on optimising content to achieve specific readability scores. But what if I told you the real priority is enhancing your reader’s experience?  While it’s true that content should be straightforward and easy to digest, its real value comes from meeting the diverse needs of your audience. For example ..read more

Found yourself scanning through the Google results before clicking on the result you want? Ever stopped to consider what makes you click on a particular listing? We have. A lot. As a business owner, you need to make your website visible in the search results and ensure it’s enticing and interesting. Structured data is one of the key ways to do this. Table of Contents What is structured data? Jargon buster Structured data types How to choose the right type of structured data for your page Product schema Requirements How many times can I include Product schema? Organization Requirement ..read more

We’ve all seen the headlines. Either AI is going to save the world or it’s going to put us all out of jobs. It’s either going to take over the planet, or make us all quicker and smarter human beings. There will be places where AI can help and there will also be areas it can potentially harm, depending on the intent behind the people who are using it at that moment in time. Regardless of where your position is in this global debate, the fact is that the tech is here to stay. How to use AI for SEO is an important thing to learn, as this will help you use your time more effectively, speeding up ..read more

Press releases are vital in Digital PR. Their format highlights key findings to make them easily digestible for journalists alongside a long-form blog post or as a stand-alone piece to convey information quickly. While traditionally, companies send press releases to announce business news, in Digital PR, press releases are part of a strategy to improve a brand’s awareness and a website’s SEO metrics. Digital PR campaigns often insert a brand into a relevant and topical conversation to enhance their E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) with brand mentions a ..read more

In today’s marketing climate, getting the biggest return possible from your investment is as important as ever. However, when it comes to PPC, it can be easy to squander money without realising. Making the most of your budget is particularly hard today given Google’s increasing pressure for advertisers to spend more across Google Ads. Simply following Google’s recommendations can often lead to money being needlessly wasted, worsening your ROI. In this blog, I’ll go through a few important aspects of PPC that can help you prevent wasting precious budget, whilst looking to maximise ROI. Using ..read more

Google Sheets is something we use every day for performing a range of SEO Tasks, from keyword research to tracking progress on projects, and everything in between. It is essentially our bread and butter that we use to bring everything together. An important part of being efficient on sheets is understanding how you can use the different features and formulas in conjunction with each other to save time. If you are making changes in bulk or entering data manually, more often than not you can save a lot of time using clever use of formulas together. Knowing how to use Google Sheets in the right ..read more

We all spend so much time on our phones, consuming content and Googling for information on the go. So it’s no surprise that a mobile optimised website has become increasingly prominent for businesses to be found on Google. If you’re not seriously considering your mobile website offering, you can bet that your competitors are.  In this guide, we’ll define what mobile optimisation is, why it’s so important, how you can check that your site is optimised for mobile, and we share some best practices on mobile SEO. Table of Contents What is mobile SEO? Why is mobile optimisation important? H ..read more

Paid social advertising is an incredibly popular option for businesses to achieve both brand building and lead generation. However, with a lot of different channels that each have their own unique benefits, it can be difficult to decide what’s right for you!  Before getting started, it’s important to weigh up the unique features and limitations of each platform to align your advertising strategies with objectives. In this blog, we’ll explore the strengths and drawbacks of the major platforms — LinkedIn, Facebook, Instagram, TikTok, Pinterest, and X— to help you make an informed decision ..read more