
The SEO Works Blog
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The UK's leading Search Specialists. We provide professional PPC, Web and SEO services to increase online visibility and qualified leads to your business.
The SEO Works Blog
1w ago
PPC is a huge part of the digital marketing space, with search advertisers estimated to have spent $190.5 billion globally in 2024 (Statista, 2023). It’s a massively influential and useful tool to use for businesses of all sizes to achieve a range of objectives, usually to generate more sales or leads. While we find a...
The post Beyond Your Ads: Why is it Important to Have a PPC Landing Page? appeared first on The SEO Works ..read more
The SEO Works Blog
3w ago
Timing is crucial in the fast-moving world of Digital PR, specifically when conducting reactive campaigns. Reactive campaigns consist of quickly responding to breaking news, new trends, or popular topics and can be extremely valuable for brands seeking online coverage and links back to their websites. Reactives also allow businesses to show their knowledge, connect with...
The post How to Use Expert Quotes in Digital PR Reactive Campaigns appeared first on The SEO Works ..read more
The SEO Works Blog
1M ago
Since making the switch from traditional shopping campaigns to Performance Max campaigns, there has been a lot of learning taking place. Our understanding has improved greatly as we gain more insight into the effectiveness of the machine learning and AI that forms a huge part of this campaign type. To ensure the campaigns are performing...
The post Top 7 Best Practices For Optimising Your Performance Max Campaign appeared first on The SEO Works ..read more
The SEO Works Blog
1M ago
In a year marked by rapid advancements in both the capabilities and usage of artificial intelligence, our sector isn’t one for standing still. Before we were asking if AI would impact our sector – now the question is to what extent. But the developments weren’t just restricted to this emerging technology – we saw multiple...
The post 2025 in Digital appeared first on The SEO Works ..read more
The SEO Works Blog
2M ago
Internal linking is invaluable for both users and search engines to discover other pages of your website. When pages have no incoming links to them, orphan pages are created. In this guide, we’ll define what an orphan page is, how they affect SEO, and how you can find, fix and monitor orphan pages to prevent...
The post Orphan Pages Guide: Impact on SEO and How to Find & Fix appeared first on The SEO Works ..read more
The SEO Works Blog
2M ago
In the world of SEO, there are always two sides to the story. The first is what Google says is happening. The second is what the SEO community sees happening in practice. If you asked Google what’s happened over the last couple of years, they will tell you that they have been focusing on rewarding...
The post How Google Decides Which Brands It Likes: 50 Site Case Study appeared first on The SEO Works ..read more
The SEO Works Blog
3M ago
It’s no secret the amount of work that goes into both SEO and PPC campaigns, and the significant level of expertise that is required. From SEO tasks like audits, keyword research, content optimisations and technical website fixes, to PPC activities such as bidding strategies, audience creations and landing page optimisations. However, what’s less well-known is...
The post Why We Audit Prospective Clients appeared first on The SEO Works ..read more
The SEO Works Blog
3M ago
You’re browsing a website and discover a link to some content you’d like to read – it’s just what you’ve been searching for. You click the link, and you’re met by ‘404 – page not found’. Broken links on a website can make for a very frustrating search experience. They are bad for user experience...
The post A Guide to Broken Links: How to Find & Fix Dead Links appeared first on The SEO Works ..read more
The SEO Works Blog
4M ago
AI is integrating more and more into our everyday lives, but it’s nothing new when it comes to Google. Google Ads has been using a branch of AI – ‘machine learning’ – for some time now, which means digital marketers are already utilising this technology in ad copy creation, audience targeting and day-to-day optimisation. The...
The post How to Use AI Strategies in Your Google Campaign in 2024 appeared first on The SEO Works ..read more
The SEO Works Blog
4M ago
Digital PR has changed dramatically in recent years. It first evolved from traditional PR— which originally dealt with offline media—combining it with digital tactics, like SEO. Earning links has always been a core priority in Digital PR strategies, but their value has changed over time. Previously, gaining a certain number of links, no matter the...
The post Quantity vs Quality of Links: What’s more important in Digital PR? appeared first on The SEO Works ..read more