The SEO Works
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The UK's leading Search Specialists. We provide professional PPC, Web and SEO services to increase online visibility and qualified leads to your business.
The SEO Works
1w ago
Google Sheets is something we use every day for performing a range of SEO Tasks, from keyword research to tracking progress on projects, and everything in between. It is essentially our bread and butter that we use to bring everything together.
An important part of being efficient on sheets is understanding how you can use the different features and formulas in conjunction with each other to save time. If you are making changes in bulk or entering data manually, more often than not you can save a lot of time using clever use of formulas together.
Knowing how to use Google Sheets in the right ..read more
The SEO Works
3w ago
We all spend so much time on our phones, consuming content and Googling for information on the go. So it’s no surprise that a mobile optimised website has become increasingly prominent for businesses to be found on Google.
If you’re not seriously considering your mobile website offering, you can bet that your competitors are.
In this guide, we’ll define what mobile optimisation is, why it’s so important, how you can check that your site is optimised for mobile, and we share some best practices on mobile SEO.
Table of Contents
What is mobile SEO?
Why is mobile optimisation important?
H ..read more
The SEO Works
1M ago
Paid social advertising is an incredibly popular option for businesses to achieve both brand building and lead generation. However, with a lot of different channels that each have their own unique benefits, it can be difficult to decide what’s right for you!
Before getting started, it’s important to weigh up the unique features and limitations of each platform to align your advertising strategies with objectives.
In this blog, we’ll explore the strengths and drawbacks of the major platforms — LinkedIn, Facebook, Instagram, TikTok, Pinterest, and X— to help you make an informed decision ..read more
The SEO Works
2M ago
Keyword research is the essential first step to any SEO campaign, and a successful keyword strategy can increase your business’s customer base, revenue, and website traffic.
Google uses keywords to understand what the content of your website offers users. No matter what type of business you run, keywords provide a free and simple way to market your brand to organic users – users that may never have heard of your company before. In the modern world of search engines, keywords are a powerful and free advertising tool that, when used correctly, can increase your brand awareness to the biggest us ..read more
The SEO Works
2M ago
Many digital marketers know how important high-quality links are for a website’s SEO — they tell Google that a site is authoritative, trustworthy and credible. Links are also an important factor Google uses to assess the quality of content.
But how do we gain high-quality links? A range of link-building techniques have been developed over the years, but today, perhaps the most popular and effective method is Digital PR.
What is Digital PR?
Digital PR, short for Digital Public Relations, is a marketing strategy that aims to increase a brand’s online presence by driving brand awareness, links ..read more
The SEO Works
3M ago
Moving your website to a new domain or platform can be exciting as it opens up possibilities for growth and allows you to redefine your online presence.
However, when planning a website migration, it’s crucial to think about the impact it may have on your search engine optimisation (SEO) efforts. When considering a website migration, it’s essential to address SEO concerns early in the planning stage to avoid potential setbacks, and avoid any negative impact on your website’s search engine rankings.
Whether you are changing your domain name, restructuring your website, or moving to ..read more
The SEO Works
3M ago
Last year, global digital advertising spending hit over £325 billion – accounting for nearly 60% of all marketing spend.
The question is no longer ‘will digital dominate marketing?’, but ‘what will future growth for the digital world look like’?
With new technologies, approaches and opportunities constantly emerging, there’s never been a more exciting time to be in digital. But this excitement comes with challenges.
As 2024 begins, we asked our most senior experts to take a look at the main trends of last year and what you can expect from this one. From Google’s Search Generative Experience t ..read more
The SEO Works
4M ago
Table of contents
Introduction
Why Improving User Experience is Crucial for Quality SEO
Mobile Optimisation for Best User Experience and SEO Benefits
Speed Optimisation for Better User Experience and SEO Rankings
Navigation Optimisation for Improved User Engagement and SEO Rankings
Content Optimisation for Enhanced User Experience and SEO Rankings
Conclusion
Introduction
Arе you struggling to boost your website’s rankings? Wеll, it’s timе to focus on the elephant in thе room – your website’s usеr еxpеriеncе (UX). In thе world of SEO, UX is becoming incrеasingly important, and thе qual ..read more
The SEO Works
4M ago
SEO is constantly evolving; however in recent years we have seen some of the most significant changes to the search landscape in a long time.
Google frequently releases updates designed to improve the search experience for users. These updates take into account the changing demands of users, as well as new technologies available.
The most notable updates in recent years have centred around ‘people-first content’ – content created with the user at the forefront. Long gone are the days of exact match keywords and keyword density, it’s all about semantics and user intent these days.
The He ..read more
The SEO Works
5M ago
In the ever-evolving landscape of digital marketing and SEO, there is one common trap that businesses fall into online: neglecting the power of informational content.
The primary goal of most websites is to either sell a product or service. Naturally, to improve revenue and drive conversions, it’s sensible to assume that prioritising landing pages that satisfy conversion-focused search intent should be the focal point of the SEO strategy, right?
What about commercial content, like “best of” comparisons, “Vs” posts, and hands-on reviews? While important for website performance and conver ..read more