Not Just a Pretty Graph – How to Use Screaming Frog Visualisation Tools
Screaming Frog | SEO, PPC & Search Marketing Blog
by Mark Porter
1w ago
In SEO and digital marketing, seeing a pretty diagram or graph is very seductive. It’s the nerdy nature of the beast. We love data visualisation. But, showing a visualisation should never be just about making your PowerPoint presentation pretty. Luckily, Screaming Frog visualisation tools are pretty AND useful. Here are just a few ways SEOs can use them in their everyday work. This article is a guest contribution from Emina Demiri, Head of Digital Marketing at Vixen Digital. Screaming Frog Visualisation Tools – A Quick Intro If you’ve been working with Screaming Frog for a while, you likely a ..read more
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Screaming Frog Log File Analyser Update – Version 6.0
Screaming Frog | SEO, PPC & Search Marketing Blog
by screamingfrog
1M ago
We’re delighted to announce the release of the Screaming Frog Log File Analyser 6.0, codenamed ‘Cookie’. If you’re not already familiar with the Log File Analyser, it allows you to upload your server log files, verify search engine bots, and get valuable insight into search bots crawling your website. We’ve been working on a number of new features and improvements for our latest release. Here’s what’s new. 1) Updated Design & Unified Settings Last year we updated the look and feel of the SEO Spider UI, and the Log File Analyser interface has now been refreshed to match. Like the SEO Spide ..read more
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I’m a copywriting expert. Steal my ChatGPT prompts.
Screaming Frog | SEO, PPC & Search Marketing Blog
by Mark Porter
2M ago
I could bore you with the obvious opening line. “I used to be worried about job safety in the age of AI, but now I’m excited to work alongside our machine-learning mates.” But I won’t. Unless that counts. I’m not counting it. Instead, I’m simply going to give you my secrets for using AI to boost your copy. These are the prompts I’ve discovered and perfected in my quest for better copy. To increase visibility and engage, inform and convert readers. Use them to spot errors, improve phrasing and tailor your work to its intended audience. To review, refine and finesse your copy. Let’s get into the ..read more
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Mastering the Feedback Loop: How to Give and Receive Feedback Effectively
Screaming Frog | SEO, PPC & Search Marketing Blog
by Mark Porter
3M ago
When it comes to a design project – or any other creative endeavour for that matter – feedback is a crucial part of the process. Feedback is a formative process that gives a project direction, creates consensus amongst stakeholders, and ultimately makes the project the best it can be. Without feedback, projects are destined to fail. But, it has to be done right. In this article, we’re going to explore what the best practices are to achieve effective feedback and how they can be implemented in your projects to create a final design that surpasses project objectives and exceeds the expectations ..read more
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Screaming Frog Scores Two UK Search Awards
Screaming Frog | SEO, PPC & Search Marketing Blog
by Steph Hugman
3M ago
Another award-winning year for the team to be proud of. It’s December already, which means the much-anticipated UK Search Awards have just come to pass. This year, the event was held at the Bloomsbury Big Top in London on November 30th and around 600 search marketers from across the country were in attendance. The Screaming Frog team look forward to this prestigious event every year. It’s an opportunity to celebrate fantastic work from the last 12 months, both by our team and the wider industry, as well as to meet (and dance) with our fellow SEOs and Digital PRs. Hosted this year by presenter ..read more
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Maintaining Productivity in a Creative Role
Screaming Frog | SEO, PPC & Search Marketing Blog
by Mark Porter
3M ago
So, you’ve done it. You’ve studied, effectively upskilled and achieved the creative role you’ve always wanted. But after a while, you’ve found that ideas stop coming as easily as when you were fresh-faced, and you’re constantly interrupted by long bouts of ‘creative’s block’. Keeping a consistent work schedule and maintaining the same standard of innovation can’t exist in tandem without, at some point, encountering a drought of ideas – this happens to everyone. But instead of resigning yourself to putting out mediocre work for the sake of it, there are ways to re-stoke the fires of creativity ..read more
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BrightonSEO San Diego ’23
Screaming Frog | SEO, PPC & Search Marketing Blog
by Mark Porter
3M ago
Some of the Screaming Frog team and myself recently returned from San Diego, where we exhibited at BrightonSEO’s debut US event. It was also our first time exhibiting on US soil, running our ‘crawling clinic’ where people can ask us questions, request new features, diagnose issues, talk about our agency services and more. With the brilliant BrightonSEO organising it, we were confident it was going to be a great event, but it easily exceeded all of our expectations. It was amazing meeting so many new people, whether they were a long time user of the tool or hadn’t heard of it before, and we had ..read more
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The BrightonSEO Crawling Clinic: San Diego Edition
Screaming Frog | SEO, PPC & Search Marketing Blog
by Oliver Holmes
4M ago
BrightonSEO is running its first San Diego conference, hitting the West Coast on 9th and 10th of November. Screaming Frog, long time attenders of BrightonSEO’s karaoke party informative talks, have been running a Crawling Clinic stand (and dodging seagulls) for the last several years at the conference. The Frogs Are Crossing the Pond We’re pleased to announce that the Frogs will be braving the North Atlantic and jet lag to make the 5,452-mile journey from Screaming Frog HQ to run a San Diego edition of the Crawling Clinic. Whether you want to test out the latest version of the Spider, chat SE ..read more
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Mastering SEO Audits: Unlocking Insights with the Screaming Frog SEO Spider
Screaming Frog | SEO, PPC & Search Marketing Blog
by Mark Porter
4M ago
In digital marketing, search engine optimisation (SEO) is crucial in driving organic website traffic. A well-executed SEO audit is the foundation for improving your website’s visibility and rankings on search engine result pages (SERPs). While there are various tools available for conducting an SEO audit, one tool that stands out is the Screaming Frog SEO Spider. With its powerful crawling capabilities and insightful data, Screaming Frog has become a personal favourite of mine, along with plenty of other SEO professionals. In this article, we will explore how to perform an effective SEO audit ..read more
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How Digital PRs Can Find Calm Among the Headlines
Screaming Frog | SEO, PPC & Search Marketing Blog
by Mark Porter
5M ago
While it’s true that most adults keep up with the news in various ways, psychologists have been noting a surge in news-related stress. Enter the phenomenon of ‘doomscrolling,’ where being continually exposed to bad news can negatively impact mental health. To combat this, some experts recommend limiting news consumption to just one block of time per day for improved mental wellbeing. That’s great advice for the average Joe, but for PR professionals, reading the news is our livelihood. How else can we keep our finger on the pulse of trends and breaking stories without diving deep into daily new ..read more
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