Emotional Intelligence in Leadership: Decision-Making and Biases
Neurofied - Applied Neuromarketing
by Francesco Chevallard
2M ago
This guest article on emotional intelligence in leadership is co-written by two of our trusted partners: Francesco Chevallard and Haris Mexas. It discusses decision-making strategies and relevant cognitive biases from the perspective of what they see in their roles as consultant and coach. In our work as a Digital Payments Consultant (Francesco) and as a […] This post Emotional Intelligence in Leadership: Decision-Making and Biases is published on Neurofied ..read more
Visit website
The #1 Neuroscience Myth in Coaching
Neurofied - Applied Neuromarketing
by Haris Mexas
6M ago
This is a guest article written by Haris Mexas, an ICF-accredited coach, on the biggest neuroscience myth in coaching (and leadership). Do I have a rational and an emotional brain? In the vast landscape of coaching and leadership, an enduring myth has taken hold. It is an idea propagated with the intention of unravelling the […] This post The #1 Neuroscience Myth in Coaching is published on Neurofied ..read more
Visit website
Discourse on Banks and Behavioral Economics
Neurofied - Applied Neuromarketing
by Peter van Gorsel
6M ago
This discourse on banks and behavioral economics was written by Peter van Gorsel. Discourse on Banks and Behavioral Economics Reluctantly, the “big” banks announce minimal increases in interest rates. Their entrenched and seemingly solid position leads banks to a number of cognitive behavioral traits (biases) known in neuropsychology and behavioral economics as: complacency, status quo, […] This post Discourse on Banks and Behavioral Economics is published on Neurofied ..read more
Visit website
Behavioral Insights for Change Management Programs
Neurofied - Applied Neuromarketing
by Francesco Chevallard
7M ago
This guest article, written by our partner Francesco Chevallard, explores behavioral insights for change management programs he found useful in his work as a corporate consultant. Change Management Programs are necessary to keep organizations up-to-date and able to compete in international markets. These programs often fail because of the difficulty of properly engaging employees. Understanding […] This post Behavioral Insights for Change Management Programs is published on Neurofied ..read more
Visit website
The History and Organizational Value of Resilience
Neurofied - Applied Neuromarketing
by Peter van Gorsel
11M ago
Resilience among the Romans Let’s explore resilience through a historical lens. Julius Caesar faced his first major defeat in Gaul in the Battle of Gergovia in 52 BCE, where he lost a significant number of troops and was forced to retreat. However, he quickly bounced back from this crushing defeat in several ways that we […] This post The History and Organizational Value of Resilience is published on Neurofied ..read more
Visit website
Building Resilience and Its Effect On Performance
Neurofied - Applied Neuromarketing
by Roman van Opstal
1y ago
In today’s fast-paced and ever-changing work environment, the ability to adapt and bounce back from setbacks is essential. This is where resilience comes in. Resilience is the capacity to cope with stress, adversity, and change in a positive way and it’s becoming increasingly important in the workplace. The COVID-19 pandemic is a perfect example of […] This post Building Resilience and Its Effect On Performance is published on Neurofied ..read more
Visit website
Integrating Change Management with Implementing OKRs
Neurofied - Applied Neuromarketing
by Nisha Joseph
1y ago
This article is written by Nisha Joseph (Profit.co) on the synergy between OKRs and change management. Integrating change management with OKRs helps analyze objectives and prioritize initiatives while monitoring the progress toward new goals. As the world embraces fast-paced technological advances, businesses must develop effective ways of adapting to new market conditions and evolving customer […] This post Integrating Change Management with Implementing OKRs is published on Neurofied ..read more
Visit website
Modern HR: from Ancient Rome to Times of AI
Neurofied - Applied Neuromarketing
by Peter van Gorsel
1y ago
HR, the management of work, culture, and people towards a desired end, is a fundamental activity in any organization. It is an inevitable consequence of starting, growing and developing an organization. Before we explore modern HR, let’s see how this sprang from the way the Romans recruited their army. To the Romans of the early […] This post Modern HR: from Ancient Rome to Times of AI is published on Neurofied ..read more
Visit website
The Davos Fallacy: On Money and Intelligence
Neurofied - Applied Neuromarketing
by Peter van Gorsel
1y ago
Some people are not as smart as they think they are. Maybe most people are not as smart as they think they are, but let’s concentrate on those who express their ‘cleverness’ audibly. Usually in a social setting. Do you recognize that feeling, sitting in a meeting or hearing somebody talk in a bar? How […] This post The Davos Fallacy: On Money and Intelligence is published on Neurofied ..read more
Visit website
A Behavioral Guide to Digital Transformation
Neurofied - Applied Neuromarketing
by Francesco Chevallard
1y ago
Abstract The rapid pace of technological innovation forces companies to keep changing and innovating to stay relevant in the modern economic environment. Digital transformation projects are implemented to carry out the necessary changes to an organization, but can easily fail and result in employees’ disengagement, inefficient adoption of IT systems, loss of reputation, lower offering […] This post A Behavioral Guide to Digital Transformation is published on Neurofied ..read more
Visit website

Follow Neurofied - Applied Neuromarketing on FeedSpot

Continue with Google
Continue with Apple
OR