Join two great search discussions at BrightonSEO
Zazzle Media | Digital Marketing, SEO & Content Blog
by Michael Hewitt
2y ago
As Zazzle Media heads back to BrightonSEO, we’re inviting you to join us for in-depth discussions on both days of the conference. BrightonSEO opens its doors for its first live event in more than 18 months this September, and Zazzle Media’s colleagues from Stickyeyes and Reprise will be taking to the stage – both in person and virtually. On 9-10 September, both Tasha Amponsah-Antwi from Reprise Media and Jack Nottidge from Stickyeyes will present key insights from the world of search, with those same sessions available online on 23-24 September. Integrating audience insights into your SEO appr ..read more
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As the Page Experience Update comes into the open, what do you need to know?
Zazzle Media | Digital Marketing, SEO & Content Blog
by Michael Hewitt
2y ago
Google’s much-discussed Page Experience Update is slowly being released into the wild (and slowly really does seem to be the operative word), with the update that was originally slated for Spring of this year now expected to be fully live by late summer. The page experience update is now slowly rolling out (Top Stories will begin using this new signal by Thursday). It will be complete by the end of August 2021. More here: https://t.co/kDwhhOYklK — Google Search Central (@googlesearchc) June 15, 2021 On Tuesday 15 June, Google Search Central made the announcement about the new schedule, revea ..read more
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Website Migration 101 (not 404): What you’ll get from our BrightonSEO presentation
Zazzle Media | Digital Marketing, SEO & Content Blog
by Michael Hewitt
3y ago
We’re going to BrightonSEO this week, with Senior SEO Lead Richard Hird discussion the pitfalls of website migrations in his talk, Website Migration 101 (not 404). Here’s what you’ll get from the session. Website migrations can put search visibility at risk. We’ll explain how, and what you can do to avoid it. The aim of a search migration is not just to maintain search visibility at pre-migration levels, but to use the new structure as a platform for future rankings and visibility growth. However, all too often we see that isn’t the case. Poorly planned and deployed migrations can have severe ..read more
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Four reasons to join our training course on optimising your search user experience.
Zazzle Media | Digital Marketing, SEO & Content Blog
by Michael Hewitt
3y ago
Zazzle Media and our partners at Stickyeyes will be hosting an in-house marketers guide to optimising your search user experience as part of BrightonSEO 2021. Here’s why you should join us. Experience is big on the agenda Experience is a big talking point in the world of search. In truth, it has been for a long time, but it is a topic that is getting increased prominence in the coming months. We’ve been used to updates designed to enhance user experience before from Google. We’ve seen updates to encourage mobile accessibility and improved page speed for example, but it isn’t stopping there. B ..read more
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Website Migration 101, not 404: Join us at BrightonSEO
Zazzle Media | Digital Marketing, SEO & Content Blog
by Michael Hewitt
3y ago
How do you deliver an SEO migration project without putting organic visibility and traffic at risk? Whether you’re migrating to a new domain or to a whole new website platform, website migrations come with a number of risks and pitfalls which, if not avoided or managed, could result in a substantial loss of organic traffic. In Website Migration 101, not 404, Stickyeyes Senior SEO Lead, Richard Hird will talk you through how you can plan and execute a successful SEO migration. Sharing his expertise and experience of delivering migrations for a range of brands, from SME to enterprise-level e-com ..read more
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Maximising your customer search experience: Free training with BrightonSEO
Zazzle Media | Digital Marketing, SEO & Content Blog
by Michael Hewitt
3y ago
Customer experience is playing a bigger role in the comsumer search journey. Users expect brands to be there, with the right content, the right answers and the right products, at the right time across every touchpoint. With Google's forthcoming experience-related updates coming later in 2021, customer experience is going to be even higher on the agenda for search marketers. That's why Zazzle Media, Stickyeyes and BrightonSEO have teamed up to provide a free on-demand training session, The In-house Marketer's Guide to Maximising your Customer Journey. Delivered as part of BrightonSEO Spring 202 ..read more
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Five predictions for search and digital in 2021
Zazzle Media | Digital Marketing, SEO & Content Blog
by Michael Hewitt
3y ago
With 2020 almost behind us, just what do the next twelve months have in store for the world of search, content and marketing? What lessons from 2020 will shape strategy and tactics in 2021, and how will both consumers and marketers change? We put that question to the Zazzlers. More targeted Ecommerce eCRM Richard Marriott, Head of Zazzle Media It’s without a doubt that ecommerce will continue to thrive in 2021. Once the dust starts to settle on what’s been a frantic year, a lot of brands need to rethink their eCRM strategies on how to really connect with their customers. Despite having more i ..read more
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The Black Friday content campaigns that caught our eye
Zazzle Media | Digital Marketing, SEO & Content Blog
by Kirsty Daniel
3y ago
Every year, the Black Friday sales descend in a flurry of emails with big stats, social media ads with discount codes, and websites reducing everything in sight – especially this year, where many stores are unable to open their physical doors due to local lockdowns. So in terms of creative content campaigns, who stood out this year, and why? Our team tell us their favourites… A softer approach to selling Emma Baxter, Senior Content Editor This year there was a noticeable shift towards being less pushy for Black Friday - especially on Instagram. 2020 has seen many people endure testing times f ..read more
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Why it’s time to ditch acronyms and abbreviations
Zazzle Media | Digital Marketing, SEO & Content Blog
by Louise Chapman
3y ago
There’s a problem with communication in your industry - whatever your industry is - because every single one is riddled with these: acronyms and abbreviations. Acronyms and abbreviations are commonplace - and there’s even a good chance they’ve seeped into your website, newsletters and customer facing external communications. And the chances are they’re doing more harm than good. One thing you can do to improve communications within your business today is to dump acronyms and abbreviations and here are the reasons why. Acronyms and abbreviations block effective communication Presumably we all s ..read more
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Marketing Effectiveness: Why It’s So Important
Zazzle Media | Digital Marketing, SEO & Content Blog
by Stuart Shaw
3y ago
Things have been difficult in 2020. The coming months and years are, by most reasonable forecasts, going to remain tough for many sectors. As usually happens in such circumstances, marketers are going to be asked to do more. We’re going to face demands to deliver more. We’ll be tasked with making our marketing more effective. We’ll be tasked with doing more of the marketing that, in eyes of the finance department, works. So, when times get tough, effectiveness becomes the name of the game. And when consumers are demanding more and being more discerning about their spending, the onus is on us a ..read more
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