New Neuromarketing
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The New Neuromarketing blog bridges the gap between fuzzy science and straight solid application. Our team of writers uncover the biggest neuromarketing gems each month and transform them into clear bit-sized articles.
New Neuromarketing
6d ago
Neuromarketing Principle
The "price divisibility effect," suggests that consumers are more likely to buy a multipack of items when its total price is easily divisible by the number of units. A simple, divisible price makes people focus on each item individually.
Application
The price divisibility effect can help brands make multipacks more appealing by setting prices that divide evenly by the number of items. Retailers can use this tactic with various products, encouraging customers to buy in larger quantities.
"Do I really need that much toilet paper?"
If you’ve ever shopped at a big-box ..read more
New Neuromarketing
3w ago
Neuromarketing Principle
The design of a product plays a role in what consumers choose to buy. How a product looks, can influence how people feel about it. This study shows how product design elements can evoke specific brain responses that impact consumer decisions.
Application
Ferrero has mastered using product design to create a better experience for their customers. The way Ferrero designs its chocolates, like Ferrero Rocher, isn’t just pretty to look at, it also affects how people think about the brand and their chocolates.
Think about the Ferrero Rocher chocolates. Almost everyone re ..read more
New Neuromarketing
1M ago
Neuromarketing Principle
Providing auditory feedback in the mobile payment process presents a dual effect on consumers' transaction experiences. It positively impacts the consumer's sense of control, but it also makes the customer aware of the pain of paying.
Application
Retailers can effectively use auditory feedback to enhance customer satisfaction. With the rise of more mobile payments, it becomes essential to provide insight to the customer into the invisible payment processes. However, it is important to differentiat
Recently, I was at the well-known Dutch supermarket, Albert Heijn, u ..read more
New Neuromarketing
1M ago
Neuromarketing Principle
Due to dual processing in decision-making, online shoppers often choose unsustainable options despite valuing sustainability. Deliberate reasoning favors eco-friendly choices, but automatic processes lead to less sustainable selections.
Application
E-commerce businesses can implement strategic nudges in their checkout process to promote environmentally friendly delivery choices and shift buyer behavior. This results in potentially reduced CO2 emissions while enhancing their ethical brand perception.
Picture this: You're wrapping up an online shopping session, with ..read more
New Neuromarketing
2M ago
Neuromarketing Principle
Sonic branding uses sound to create a memorable brand identity by using jingles, sound logos, and music. This approach taps into the auditory senses, making brands more recognizable and emotionally engaging, which strengthens brand equity and loyalty.
Application
To apply sonic branding, brands should develop distinctive sound elements that reflect their identity, like a catchy jingle. These sounds should be consistently used across all marketing touchpoints, reinforcing recognition and deepen consumer connections
Think about Netflix’s "Ta-Dum," NBC’s iconic Chimes ..read more
New Neuromarketing
2M ago
Neuromarketing Principle
Various external stimuli affect the customer experience in a holistic manner and significantly impact customer loyalty and brand perception.
Application
Investing in elements that create the ultimate in-store customer experience can significantly boost positive brand perception, patronage, and loyalty. These elements effectively tap into the customers’ psychophysiology to influence outcomes during the int
Introduction
Today, more and more retail companies are recognizing the need to create the ultimate customer experience in-store. Neuromarketing research has made co ..read more
New Neuromarketing
4M ago
Neuromarketing Principle
When consumers perceive store environments as complex at a subconscious level, it reduces their product recall and enhances their cognitive load. Mediated by processing fluency and the enjoyment factor, this correlation influences perception of store attr
Application
Understanding how the brain reacts to different store layouts can help marketers create more effective, customer-friendly retail environments that amplify satisfaction levels and ultimately, sales.
As marketers, we are constantly looking for ways to enhance the customer experience and achieve a sustaina ..read more
New Neuromarketing
4M ago
In this blog, we delve into the impact of audio channels on branding and marketing opportunities, exploring why organizations invest millions in audio advertising. Listen up to find out more!
At newneuromarketing.com you can read more ..read more
New Neuromarketing
5M ago
Neuromarketing Principle
Sound has been found to affect how consumers make purchase decisions. Experts particularly identified and linked nature sounds to positive consumer behavior toward the purchase of green products.
Application
Understand how and when to use sound in advertising at customer touchpoints, on-site or online, to boost conversion. Increase sales revenues on your green products by using nature sounds.
The psychology of sound and the way it influences consumer behavior has been studied for many decades. As a marketer, you can greatly benefit from understanding how you can use ..read more
New Neuromarketing
5M ago
Neuromarketing Principle
Cognitive Disfluency: This is the mental effort required to understand something that differs from our expectations. In music, we can speak of perceived music disfluency. Music with irregular contours requires more cognitive processing.
Application
The understanding of this principle is interesting for marketers, as music selection often leans more towards intuition rather than an understanding of the effects of musical characteristics.
Can music make or break a brand's image? It might. In fact, over 90% of TV and radio ads contain little to no words, heavily relyin ..read more