NOW WHAT: DIGITAL CONTENT
GSP » Retail Marketing
by GSPMarketing
5M ago
NOW WHAT: DIGITAL CONTENT STRATEGY & DESIGN These animations played a key role in digital marketing for a trade show outreach. We deployed them on social media, and in booth demonstrations of in-store vertical digital monitors. The concept alludes to c-store corporate staff who are assigned tasks, need expertise, and don’t know who to turn to.  PrevPrevious The post NOW WHAT: DIGITAL CONTENT appeared first on GSP ..read more
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L.L. BEAN HEADQUARTERS GRAND OPENING SIGNAGE
GSP » Retail Marketing
by GSPAdmin
6M ago
‹ WORK L.L. BEAN HEADQUARTERS GRAND OPENING SIGNAGE VISUAL MERCHANDISING L.L. Bean partnered with GSP to help bring their vision to life in their renovated headquarters with wayfinding signage. Opened in June, the office space in Freeport, ME, focuses on employee productivity & well-being, sustainability, and connecting with nature. The 390,000 square feet of modern office contains five employee kitchens, mothers’ rooms, soundproof phone privacy rooms, and a studio that can create “rain” for photo shoots. PrevPrevious NextNext The post L.L. BEAN HEADQUART ..read more
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WINDOW DECALS
GSP » Retail Marketing
by GSPAdmin
6M ago
‹ WORK WINDOW DECALS STORE DESIGN |  VISUAL MERCHANDISING  | SURVEYS & INSTALLATION   PrevPrevious NextNext The post WINDOW DECALS appeared first on GSP ..read more
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LADIES FOOTLOCKER
GSP » Retail Marketing
by GSPAdmin
6M ago
‹ WORK LADIES FOOTLOCKER STORE DESIGN |  VISUAL MERCHANDISING  | SURVEYS & INSTALLATION   PrevPrevious NextNext The post LADIES FOOTLOCKER appeared first on GSP ..read more
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ROOST BRAND DEVELOPMENT
GSP » Retail Marketing
by kelly@r2ms.com
7M ago
‹ WORK ROOST BRAND DEVELOPMENT PRINT & PRODUCTION, STRATEGY & DESIGN GSP developed the Roost brand for the QSR space, with a fried-chicken offering for the largest c-store chain. This included brand standards and campaign development. The in-house studio team created the food photography for maximum impact. PrevPrevious NextNext The post ROOST BRAND DEVELOPMENT appeared first on GSP ..read more
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CHESTNUT MARKET STORE BRANDING
GSP » Retail Marketing
by kelly@r2ms.com
7M ago
‹ WORK CHESTNUT MARKET STORE BRANDING STORE DESIGN, STRATEGY & DESIGN We partnered with Chestnut Petroleum Distributors to create a logo with a memorable icon and brand that can evolve into a total store identity package. The new branding is planned to initially impact 55 stores in the northeast and will rollout to dozens of stores the following two-years—69 stores as of 2022, with plans to reach 100 stores by 2025. Creation of a new logo/brand identity package inspired by the 40-year history of Chestnut Mart.  READ MORE ABOUT THIS PROJECT › Working with existing arc ..read more
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MAPCO NTI SIGN GUIDE
GSP » Retail Marketing
by kelly@r2ms.com
7M ago
‹ WORK MAPCO NTI SIGN GUIDE PRINT & PRODUCTION, STORE DESIGN, STRATEGY & DESIGN, VISUAL MERCHANDISING Tennessee-based MAPCO asked GSP to help create a modern, clean-looking signage system that would complement their new stores’ branding, based on their existing colors, patterns, tile, lighting, and store layout. We designed and developed the signage solutions for the coffee, fountain, frozen, grab ‘n go, store front windows, and the fuel canopy. READ MORE ABOUT THIS PROJECT › 8-foot-tall magnets were produced for the fuel canopy pillars, allowing signage to be easily ..read more
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JACKSONS BAKEHOUSE
GSP » Retail Marketing
by kelly@r2ms.com
7M ago
‹ WORK JACKSONS BAKEHOUSE PRINT & PRODUCTION, STRATEGY & DESIGN GSP partnered with Jacksons to create a brand identity and launch package for one of their biggest initiatives for 2022—bakery. We brought the brand to life with the creation of the logo, tagline, packaging, campaign and strategy for launch and ongoing initiatives. We conducted a photoshoot, capturing their full range of products into a library of stylized images. We impacted the customer journey from the outside in with signage at the pumps, storefront, destination, and cross-promotional areas in-store ..read more
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CIRCLE K PRIVATE LABEL PHOTOGRAPHY
GSP » Retail Marketing
by kelly@r2ms.com
7M ago
‹ WORK CIRCLE K PRIVATE LABEL PHOTOGRAPHY STRATEGY & DESIGN Circle K’s global brand development team reached out for our help to introduce new flavors for their private brand (Circle K Favorites) potato chip offering.  Professional photography was needed of each chip flavor along with flavor indicator props.  The client provided a shot list and desired styling requirements.   READ MORE ABOUT THIS PROJECT › Margaret Sotrop and Matt Pruitt oversaw the entire shoot, from purchases props to final cropping of the images.  Our food stylist was also on h ..read more
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WALGREENS
GSP » Retail Marketing
by kelly@r2ms.com
7M ago
‹ WORK WALGREENS ACCUSTORE, CASE STUDIES, STORE PROFILING Walgreens Reduces Marketing Costs By 20% CHALLENGE The marketing department could no longer trust the accuracy of its data to make good ordering decisions for its 8,000+ stores. They had resorted to sending out a generic store signage kit – and up to 50% of what they printed was being thrown out. SOLUTION Walgreens implemented GSP’s AccuStore® platform to house all of their store profile data. It helps them easily obtain accurate quantity information and customize their marketing down to the store level. Now they ..read more
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