PERCH | Retail Marketing Blog
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Hi! We're PERCH. We are reimagining the retail store experience based on merging the Physical Digital.
PERCH | Retail Marketing Blog
1y ago
This Week In Retail- The State Of Retail Technology H2 2022 And Retail Is Doing Just Fine August 17th, 2022 A Note From Our CEO On The State Of Retail Technology In H2 2022
2022 has been a monumental year as retailers and brands are building on top of their foundational retail technology investments:
Standardizing product and inventory information across stores and channels
Providing better shopper identity and purchase tracking through mobile and loyalty
As Shopify just announced, eCommerce penetration has reverted back to the pre-covid baseline with 3 straight quarters of in-s ..read more
PERCH | Retail Marketing Blog
1y ago
I had the pleasure of moderating the most well-attended sub-group (ahem) of the Rethink Retail July Mixer, attended by some impressive colleagues in the industry – The Rethink Retail 100. Our discussion topic was a hot one – interactive retail experiences. So much promise in technology. 85% of transactions occur in store and even Shopify admits that eCommerce has returned to the pre-Covid trend line. So as investment shifts back in stores, why haven’t we seen more interactive retail at scale defined as let’s say 50% of stores of major retailers? Why not ask the experts ..read more
PERCH | Retail Marketing Blog
1y ago
Source: Publitas
I have seen a lot of panels lately focused on the importance of personalization in retail. And for good reason. 71% of global consumers expect retailers to deliver personalized communications and half experience frustration at irrelevant communications. That contrasts with 73% of marketers who state that they excel at personalization – but only 34% of consumers agree. Clearly, brands are falling short of consume expectations despite their bravado.
For the last couple sessions, I have always raised my hand and asked the same question. “What does personalization mean for physic ..read more
PERCH | Retail Marketing Blog
1y ago
Shopify Declares NO eCommerce Acceleration From Covid As Consumers Spending Shifts Back And Inflation Drags On Earnings
Source: Wunderkind Market Outlook
Inflation and recession. How can we stop inflation without hurting customer demand. Both hurt record retail profits.
Overall retail sales were flat when adjusted for inflation, despite reports of it rising 1%. “The 1.0% [month-over-month] rise in retail sales in June isn’t as good as it looks, as it mainly reflects the boost to nominal sales values from surging prices,” wrote Andrew Hunter, senior U.S. economist at Capital Economics. “Acco ..read more
PERCH | Retail Marketing Blog
1y ago
Inflation Metrics Are Going In The Right Direction And Recession Could Be Just A Revision To A Normal Growth Baseline
Economic strength indices are holding relatively strong YoY, with the exception of of consumer confidence which has seen it’s most significant drop since the beginning of the pandemic. Everyone is talking about the balance between controlling inflation and managing recession. Goldman Sachs economists put the risk of a US recession in the next year at 30% and Bloomberg rates it at 38% and consumers are feeling it already. That said, I am of the opinion ..read more
PERCH | Retail Marketing Blog
1y ago
According to an Amazon Blog post, they have launched a new analytics platform for brands to better understand how shoppers interact with products in AmazonGo enabled stores. This is exactly the vision of Perch’s Shopper Marketing Cloud and Analytics Platform. “With Store Analytics, brands will have access to details on how their products are discovered, considered, and purchased in applicable stores to help them inform decisions related to selection, promotions, and ad campaigns. Through the secure Store Analytics dashboard, brands can access aggregated and anonymized data abou ..read more
PERCH | Retail Marketing Blog
1y ago
Inflation, Recession And Market Uncertainty Are Top Of Mind To A Healthy Retail Market That Is Looking Towards Holiday Planning
Reports from today update that the US Economy shrank 1.6% instead of 1.5% even as consumer spending still went up during the period. A bigger trade deficit — from Americans’ buying more foreign goods and services — reduced 3.2 percentage points off the change in January-March GDP and was the primary culprit.
Source: Google Trends
For the full year, the economy is still supposed to grow a healthy 2.5% according to the world bank. But there is still a lot of talk ab ..read more
PERCH | Retail Marketing Blog
1y ago
The Latest Retail Technology News - NFT Week And The Metaverse , Reckoning In Delivery Economics And The Future Of Mall Marketing
Every week we cover the top retail technology news in the industry. Brick-and-mortar retail has often been overlooked and is experiencing a technology renaissance from the ways products are sourced, managed, inventoried, merchandised, marketed, sold and delivered. New technologies are being delivered from computer vision, QR codes, RFID, loyalty programs, lift and learn sensor technologies, smart shelves and electronic shelf labels, supply chain management, in-st ..read more
PERCH | Retail Marketing Blog
1y ago
1-HOUR FREE Live Webinar To Improve Your Understanding And Provide Actionable Next Steps To Digitize Your In-Store Experience, Maintain Brand Loyalty, And Drive Meaningful Revenue Growth. Tuesday, July 12, 2 p.m. EST, 11 a.m. PST
Can’t join live? Register now, for a recording that will be sent later!
The industry is abuzz about retail media networks and for good reason. According to McKinsey, “RMNs provide an incremental source of high-margin revenue, and substitution for shopper or co-op marketing can be managed. On the advertiser side, this surge in budgetary allocation to RMNs delivers per ..read more
PERCH | Retail Marketing Blog
1y ago
Perch Recognized Twice By PathToPurchaseIQ As A Top 10 Retail Technology 2.0
Perch And Unilever - Beauty In Real Life Launch
We couldn't be more excited to be recognized by Path To Purchase IQ in their recent article "Activation Gallery: In-Store Technologies 2.0" for not one, but two of our clients - Purina and Unilever. The article focuses on our "lift-and-learn" technology, advanced analytics, integration to mobile and online campaigns and our design integration into the shopping experience. Kudos to our partners and the whole Perch team for the recognition!
Read The Article Free The Met ..read more