In my latest episode of “Business Chats with Friends,” a conversation series I host on Instagram Live, I brought together two of my friends from Tide Risers, a deliberate community of women leaders, Lara Holliday and Dr. Zaje Harrell. The post A Live Conversation on Building Community with a Spirit of Abundance appeared first on Amy Jacobus Marketing ..read more

We hold a lot of quarterly brainstorming sessions with our clients at Amy Jacobus Marketing. We always start with our clients’ goals and desires: what are they trying to achieve? The post Timing Your Marketing: Messaging for the Right Moment appeared first on Amy Jacobus Marketing ..read more

One of the biggest marketing time-savers is repurposing content across platforms. (Not only is this a time-saver, but it also helps to cultivate consistency and reinforce your messaging. ?) The post How to Repurpose Your Marketing Content: Dos & Don’ts for Sharing Across Platforms appeared first on Amy Jacobus Marketing ..read more

Unless you're a true city person, and you've never driven before, you know about blind spots. You can see a lot of area around your car when you're driving, using your peripheral vision and your mirrors. But there's still a pretty substantial section right next to you that you cannot see without physically turning your head. I've noticed that many service providers I work with have a blind spot, too. The post A Common Marketing Blind Spot for Service-Based Businesses appeared first on Amy Jacobus Marketing ..read more

You don't have to use countdowns and urgency as a marketing tactic if they don't make sense in your business. You don't have to be "pushy" at all... The post Scarcity Marketing Strategy first appeared on Amy Jacobus Marketing. The post Scarcity Marketing Strategy appeared first on Amy Jacobus Marketing ..read more

I'm here to remind you that trust is a sacred thing. You need to earn it, and it takes time and effort. It's a worthwhile effort, though, because trust multiplies. Word-of-mouth doesn't happen when there is no trust. The post Building Trust Takes Time first appeared on Amy Jacobus Marketing. The post Building Trust Takes Time appeared first on Amy Jacobus Marketing ..read more

The fact that major brands and companies are wasting money on these sleazebag clickbait sites further cements my call to you to please learn more about marketing, so you can avoid wasting money in your small business. The post Understand Your Own Marketing Strategy first appeared on Amy Jacobus Marketing. The post Understand Your Own Marketing Strategy appeared first on Amy Jacobus Marketing ..read more

I know what happens when you stubbornly avoid failure by staying exactly where you are. Opening yourself up to the possibility of not being right and not having the answers is scary for the short-term but so much healthier in the long-term. Failure is inevitable if you’re seeking progress and growth. The post Get Cozy with “Failure” first appeared on Amy Jacobus Marketing. The post Get Cozy with “Failure” appeared first on Amy Jacobus Marketing ..read more

If you want your new & improved marketing to kick in at full volume in Jan 2023, you should hire us to start your Grounded Growth Strategy this August, 2022!! The post In Defense of Slow & Steady Marketing (or Rush Your Work, Waste Your Time) first appeared on Amy Jacobus Marketing. The post In Defense of Slow & Steady Marketing (or Rush Your Work, Waste Your Time) appeared first on Amy Jacobus Marketing ..read more

You should work to communicate, consistently, what you want to be known for. If you’re getting regular, warm referrals, pay attention. That’s your marketing at work. The post Marketing vs. Promotion: Word-of-mouth & What You’re Known For first appeared on Amy Jacobus Marketing. The post Marketing vs. Promotion: Word-of-mouth & What You’re Known For appeared first on Amy Jacobus Marketing ..read more