Creating a Strong Digital Content Strategy for Your Nonprofit
The Changemaker's Nonprofit Marketing Blog
by Alyssa Conrardy
2w ago
Picture this:  That is the magic of content strategy—your secret weapon to attracting new audience members and converting them into dedicated supporters. With a strong digital content strategy in place, you too can connect with individuals who are interested in your cause and are eager to assist you in driving greater impact for your beneficiaries.  […] The post Creating a Strong Digital Content Strategy for Your Nonprofit appeared first on Prosper Strategies ..read more
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Three Reasons to Include Beneficiaries in Your Nonprofit’s Board
The Changemaker's Nonprofit Marketing Blog
by Alyssa Conrardy
1M ago
I came across a couple of statistics that stopped me in my tracks this week. According to BoardSource’s most recent Leading with Intent study (a survey of more than 800 public charity CEOs and board chairs), only a third of boards (32 percent) place a high priority on “knowledge of the community served,” and even […] The post Three Reasons to Include Beneficiaries in Your Nonprofit’s Board appeared first on Prosper Strategies ..read more
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Four Reasons Why Sharing Power is Hard for Nonprofits (and What to Do About It)
The Changemaker's Nonprofit Marketing Blog
by Alyssa Conrardy
1M ago
Sharing power with your nonprofit’s stakeholders is both a noble aspiration and a formidable challenge. While the essence of nonprofit work revolves around serving the community and addressing societal needs, the dynamics of power within many organizations often present significant hurdles to achieving genuine collaboration with beneficiaries and other stakeholders, not to mention empowering those […] The post Four Reasons Why Sharing Power is Hard for Nonprofits (and What to Do About It) appeared first on Prosper Strategies ..read more
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Sharing Power With Your Nonprofit’s Stakeholders Doesn’t Have to Be an All-or-Nothing Pursuit: The Shared Power Spectrum
The Changemaker's Nonprofit Marketing Blog
by Alyssa Conrardy
2M ago
Don’t let the perfect be the enemy of the good.  The most effective, influential nonprofits are those that share the power to shape their strategies and approaches with their stakeholders, especially the people who benefit directly from their programs and services (their beneficiaries). They’re also the organizations that recognize that sharing power doesn’t have to […] The post Sharing Power With Your Nonprofit’s Stakeholders Doesn’t Have to Be an All-or-Nothing Pursuit: The Shared Power Spectrum appeared first on Prosper Strategies ..read more
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Strength-based Communication and Related Disciplines
The Changemaker's Nonprofit Marketing Blog
by Lindsay Mullen
2M ago
Imagine communication that doesn’t dwell on deficits, but celebrates capabilities. That highlights resilience instead of vulnerabilities. This is the essence of strength-based communication – a deliberate choice to focus communications on an individual or community’s strengths, resources and opportunities for growth.  Strength-based communications or strength-based messaging moves beyond the “problem-centric” approach, recognizing that people should […] The post Strength-based Communication and Related Disciplines appeared first on Prosper Strategies ..read more
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How to Conduct a Feasibility Study for your Nonprofit Capital Campaign
The Changemaker's Nonprofit Marketing Blog
by Alyssa Conrardy
3M ago
A capital campaign is a significant undertaking for any nonprofit organization. Whether it’s for constructing a new facility, renovating existing infrastructure, or expanding programs, a capital campaign requires careful planning and strategic decision making. And like any major fundraising effort, it carries some risk. Before launching into a campaign, conducting a feasibility study is crucial […] The post How to Conduct a Feasibility Study for your Nonprofit Capital Campaign appeared first on Prosper Strategies ..read more
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Common Misconceptions about the Nonprofit Sector: Debunking Myths and Revealing Reality
The Changemaker's Nonprofit Marketing Blog
by Alyssa Conrardy
4M ago
The nonprofit sector plays a vital role in addressing societal challenges, promoting wellbeing of people and communities, and driving positive change. Yet, it is often subject to various misconceptions that can obscure its true value and impact. In my 10+ years working with nonprofits, I’ve often been frustrated by these misconceptions and misunderstandings. Just a […] The post Common Misconceptions about the Nonprofit Sector: Debunking Myths and Revealing Reality appeared first on Prosper Strategies ..read more
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Strength-Based Communication Examples in Practice
The Changemaker's Nonprofit Marketing Blog
by Lindsay Mullen
4M ago
It’s nonprofit annual appeal time, and we commonly hear that concisely demonstrating need and asking for donations without falling into need and stereo-type based communication traps can be challenging for nonprofit fundraisers and communicators. We know this community loves to see practical examples, so today, we’re going to share some strength-based messaging re-writes with you. […] The post Strength-Based Communication Examples in Practice appeared first on Prosper Strategies ..read more
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Four Trends to Watch for in Nonprofit Communications in 2024
The Changemaker's Nonprofit Marketing Blog
by Alyssa Conrardy
4M ago
How is it already almost 2024? This past year has been a really interesting one in nonprofit communications, and we don’t see the pace of innovation and evolution slowing down any time soon. In 2024, the landscape of nonprofit communications is expected to see significant shifts as technological advancements, changing demographics, and societal shifts influence […] The post Four Trends to Watch for in Nonprofit Communications in 2024 appeared first on Prosper Strategies ..read more
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Breaking Down Silos Between Nonprofit Marketing and Fundraising
The Changemaker's Nonprofit Marketing Blog
by Lindsay Mullen
4M ago
Collaboration and synergy between nonprofit marketing and fundraising departments is essential for achieving organizational and mission success. Yet, one of the most common barriers to effective teamwork is the presence of silos between these two important departments.  We often hear things like, “Our marketing and fundraising departments operate independently, the right hand doesn’t know what […] The post Breaking Down Silos Between Nonprofit Marketing and Fundraising appeared first on Prosper Strategies ..read more
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