Data-Driven Marketing: Leveraging Analytics to Make Informed Decisions
Savvy Business Gals Blog
by Sophie Mahon
7M ago
Consumer preferences and market trends shift unpredictably, forcing companies to face a crucial challenge: how to stay ahead of the competition and achieve sustainable growth. The answer lies in harnessing the power of data-driven decision-making and leveraging cutting-edge analytics tools to optimise marketing efforts. Data has become the lifeblood of successful marketing strategies. No longer […] The post Data-Driven Marketing: Leveraging Analytics to Make Informed Decisions appeared first on Savvy Business Gals - Small Business Marketing ..read more
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Paid and Organic Ads: How To Combine Both
Savvy Business Gals Blog
by Sophie Mahon
7M ago
Today, most marketers rely on various marketing strategies to boost brand awareness, generate leads, and increase conversions. However, some believe that organic marketing tactics are not enough to reach a brand’s advertising goals. Some modern brands rely on paid advertising to fill the gaps that organic advertising might leave. In this article, you will learn […] The post Paid and Organic Ads: How To Combine Both appeared first on Savvy Business Gals - Small Business Marketing ..read more
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4 Tips to Successfully A/B Test Your Social Media Strategy
Savvy Business Gals Blog
by Sophie Mahon
8M ago
A/B testing your social media strategy is a great way to see which aspects of your campaign are working and which aren’t. Here’s everything you need to know about A/B testing and how you can successfully apply it to your social media strategy to yield great results and improve your marketing. What is A/B Testing? […] The post 4 Tips to Successfully A/B Test Your Social Media Strategy appeared first on Savvy Business Gals - Small Business Marketing ..read more
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The Importance of Constantly Upskilling Your Marketing Team
Savvy Business Gals Blog
by Sophie Mahon
8M ago
In marketing, the only constant is change. And to keep up with this change, you need a team that has a pulse on the ever-evolving demands of the industry. From new digital marketing trends to the rise of artificial intelligence and the complexity of social media algorithms — there’s never a shortage of topics to […] The post The Importance of Constantly Upskilling Your Marketing Team appeared first on Savvy Business Gals - Small Business Marketing ..read more
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8 Things You Must Include in Your Marketing Agenda
Savvy Business Gals Blog
by Sophie Mahon
9M ago
Efficient marketing is crucial to your business. It spreads brand awareness, engages with potential (and existing) customers, and of course, drives business to your website and increases revenue. Most marketers would acknowledge that a full year can bring many changes in trends, tastes, and technology used. However, they would also emphasize the importance of having […] The post 8 Things You Must Include in Your Marketing Agenda appeared first on Savvy Business Gals - Small Business Marketing ..read more
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The Psychology of Email Marketing: Understanding How Human Behaviour Impacts Email Campaigns
Savvy Business Gals Blog
by Sophie Mahon
9M ago
Email marketing has been a powerful tool for marketers for decades, but what makes some campaigns more successful than others? The answer lies in the psychology behind email marketing and how human behaviour impacts email campaigns. By understanding the psychological principles that influence people’s actions, marketers can create more effective campaigns that resonate with their […] The post The Psychology of Email Marketing: Understanding How Human Behaviour Impacts Email Campaigns appeared first on Savvy Business Gals - Small Business Marketing ..read more
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How to Grow Your Social Media Following Organically
Savvy Business Gals Blog
by Sophie Mahon
9M ago
Social media was once just something fun to engage with. But now (and for some time), social media is a branding and marketing tactic that every business should be using. You may think that in order to manage your social media successfully, you need to hire a millennial influencer with over 10,000 followers. But the […] The post How to Grow Your Social Media Following Organically appeared first on Savvy Business Gals - Small Business Marketing ..read more
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Types of Content That Will Re-Energise Your 2023 Strategy
Savvy Business Gals Blog
by Sophie Mahon
10M ago
In 2023, most businesses comprehend the immense benefits of investing in content. While the role of content marketing in shaping the success of small brands is increasing, the diversity of content being served to audiences is starting to dwindle. You don’t have to go into much research to realise that almost every single blog topic […] The post Types of Content That Will Re-Energise Your 2023 Strategy appeared first on Savvy Business Gals - Small Business Marketing ..read more
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6 CTAs That Will Get Your Audience to Forward Your Email
Savvy Business Gals Blog
by Sophie Mahon
10M ago
At its most basic level, email forwarding is a way for businesses to expand their audience reach by getting more eyeballs on their emails. By having people forward your emails, you can gain exposure with greater numbers of potential customers. Also, a forwarded email provides you with more brand exposure, and if people like what […] The post 6 CTAs That Will Get Your Audience to Forward Your Email appeared first on Savvy Business Gals - Small Business Marketing ..read more
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What makes a Successful Email Subject Line with Examples
Savvy Business Gals Blog
by Sophie Mahon
11M ago
Despite trending social media channels and mobile messengers, email is still one of the top channels for businesses. That’s why every eCommerce business must have a solid email marketing strategy. But what’s one of the most important aspects of email marketing? Crafting the best email subject lines. What Makes a Successful Email Subject Line? Your […] The post What makes a Successful Email Subject Line with Examples appeared first on Savvy Business Gals - Small Business Marketing ..read more
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