Expert Guide to Google Ads Costs and How to Maximize ROAS
StoreYa
by Nicole Blanckenberg
3w ago
Google Ads remains a crucial platform for eCommerce stores like yours looking to maximize ROAS.  But to take advantage of it, you need to:  Fully understand Google Ads costs and how it affects your ROAS  Take an advanced approach to optimizing your ads to peak performance Even the most minor tweak can nudge your indicators in the right direction!   This guide provides a comprehensive understanding of Google Ads costs, strategies for managing those costs, and techniques for maximizing your ROAS in 2024. Grab that coffee, and let’s go!  Table of Contents Key Fact ..read more
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ECommerce Survival Guide: Effective Strategies for Overcoming Customer Data Collection Challenges
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by Nicole Blanckenberg
1M ago
While eCommerce brands increasingly rely on data-driven strategies, ways to access quality customer data are shrinking. This means looking for innovative ways to overcome eCommerce data collection restrictions.  This poses a significant challenge:  As privacy regulations and platform policies limit some customer data collection, how can you ensure a steady flow of high-quality customer data and achieve more effective eCommerce marketing results?  This post answers that question, and more!  Here’s what we cover:  Understanding the data privacy landscape Important eth ..read more
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How to Create High-Performing Video Ads on Every Platform
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by Nicole Blanckenberg
1M ago
In today’s market, it is virtually impossible to have a sound digital marketing strategy without the right video ads. And the ad spend statistics back this up.  According to an IAB report, video ad spend is growing nearly 80% faster than media is overall — with the share of ad spend shifting by almost 20 percentage points from linear TV to digital video. But to capitalize on the power of product video advertising, you need an advanced approach adapted and optimized for each channel. The bottom line is that video marketing performance can significantly differ across platforms due to varyin ..read more
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How to Optimize eCommerce Operations Using Data Architecture
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by Ciara Byrnes
2M ago
A successful eCommerce business goes beyond exceptional content delivery, seamless checkout functionalities, or futuristic-looking websites.  It requires you to collect and analyze data and then make data-driven decisions. A reliable data architecture is a core part of this bigger puzzle.  Data architecture collects all essential data in one place and format. It maps out how your eCommerce data flows within the organization and integrates with other cloud applications, customer service platforms, marketing, etc., giving you an in-depth understanding of how customers interact with you ..read more
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Create the Ultimate Shopping Experience: Full Intermediate Guide to eCommerce Personalization
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by Nicole Blanckenberg
2M ago
By positioning your brand as one that genuinely understands and connects with your audience on a one-to-one basis, you tap directly into what modern consumers seek — realness without the fluff. The best way to achieve this is through eCommerce personalization, ensuring that your messaging, products, and services speak directly to each shopper. This post will take you through everything you need to know about leveling up with advanced eCommerce personalization.  Table of Content A Deep Dive into What eCommerce Personalization Really Means Advanced Technologies Powering Advanced eCommerce ..read more
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Enhancing Customer Engagement: 7 Innovative eCommerce Marketing Strategies for 2024
StoreYa
by Nicole Blanckenberg
3M ago
In today’s fiercely competitive digital market, excelling in eCommerce marketing strategies is essential for standing out.  But there is a catch: When planning your strategy, you want to think of quality, not quantity.  This means investing in new technology to adopt more advanced tactics.  This post delves into seven innovative on and offsite eCommerce marketing strategies that not only attract potential shoppers but turn them into loyal customers — including: Leveraging voice commerce and smart assistants Capitalizing on PPC automation for efficient ad management Embracing in ..read more
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YouTube Shorts for Business: Tips, Hacks, Strategies & Examples
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by Nicole Blanckenberg
3M ago
As more people opt for quick and engaging visuals that instantly capture attention, so does the number of brands who include short-form video content (or shorts) in their digital marketing strategies. YouTube Shorts offer eCommerce businesses a powerful platform for capitalizing on these bite-sized video consumption trends.  The bottom line is this format is versatile for storytelling, showcasing products, and driving audience engagement, making it a critical digital marketing tool. But is it for everyone?  This post will answer exactly that! We will explain everything you need to kn ..read more
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8 Unified Customer Experience Tips for Cross-Channel Marketing
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by Guest Contributor
4M ago
What’s the best way to encourage customer loyalty? Good service is a must, obviously, and the products or services you offer have to deliver the kind of quality your customers expect. Assuming you already have those elements in place, the next step is to spend some time examining the customer experience and whether it’s genuinely unified. In this article, we’ll cover eight important tips for creating an essential unified experience, including how to:  Create a comprehensive customer profile Use a consistent brand voice  Focus on employee training Integrate your data  Offer self ..read more
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How a Cloud-Based Business Phone Service Can Improve the eCommerce Customer Experience
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by Guest Contributor
4M ago
For eCommerce businesses, finding the right communications solution depends on factors such as the nature of the products sold and how centralized day-to-day operations are. If you’re thinking of switching to a new system, do you have a clear idea of which business phone features you’ll need? Or, if you’re happy with your current platform, are there ways you could be using it more effectively? This article will help you answer all those questions and more, including highlighting how a cloud-based business phone system helps boost the customer experience.  But first, let’s quickly recap th ..read more
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9+ High-Performing Instagram Ads Examples to Steal
StoreYa
by Nicole Blanckenberg
5M ago
We know that Instagram is a powerful sales-driving tool to have in your eCommerce marketing arsenal.  The trick is using the right ad to target the right shoppers at just the right time in your sales journey.  This is not always as easy as it sounds, but it is something that the following top eCommerce Instagram marketing campaigns got just right. KiwiCo Sephora Savage X Fenty Rhoback nugu Homesick Azadea Aise Nasty Girl What are the secrets to their successes, and how can you duplicate their results?  Read on to find out! Instagram Ads Examples: Reels 1. KiwiCo Uses Instagra ..read more
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