Your eCommerce CAC (customer acquisition costs) is a vital KPI in ensuring your store isn’t just selling but sustaining profitability long term.  The question is how to calculate cost per acquisition to ensure you are doing both, then using those calculations to improve them.  It all comes down to your customer acquisition cost formula, where on the buying journey you are measuring, and the business element — which is where we come in.  This post covers everything you need to know about customer acquisition cost formulas, calculations, and benchmarks and includes some helpful ti ..read more

Is the supply chain crisis over? The short answer is no.  Since the pandemic, supply chain bottlenecks have been a massive, fluctuating issue for online retailers. And although Bloomberg predicted that they would stabilize by 2023, new geopolitical disruptions have resulted in further challenges.   The bottom line is that supply inconsistencies and disruptions are here to stay — and although there is a lot you can plan for, there is plenty you can do to weather any storm.  And the cost potential of being unable to stay on top of these supply chain disruptions? Some experts ..read more

Allowing brands and creators to drive engagement through creative storytelling and live commerce, there is a lot of potential with incorporating Instagram Reels (IG Reels) into your content and marketing strategies.  And the stats confirm it. Currently, there are over 140 billion Instagram and Facebook Reels that are played on social media every single day.  However, the secret is using them in the right way to capture the attention of the right audience.  How? We’ve got you covered!  This full eCommerce Instagram Reel guide will give you just the right Instagram ideas, tip ..read more

Want to scale and dominate? Then this eCommerce Competitor Analysis Template is a must.  Even if you think your niche is, well, niche, it may not be for long. According to current estimates, there are up to 24,000,000 online stores across the entire globe — and that number is only growing.  This means it’s never been more critical than now to stay ahead of your competitors. And you can’t do that if you don’t know precisely what they are doing for everything from audience targeting and product positioning to content marketing and product photography.  And what is the optimum way ..read more

And it is a BIG storm. Are you ready?  As of June last year, inflation has jumped by 9.1% — making it one of the most significant increases since the early 80s. As a result, customers and brands are already feeling the weight of additional spending, which is only expected to worsen this year.  But it’s not all doom and gloom. Yes, the hard truth is rising inflation is already affecting eCommerce brands and will continue to do so. But with the right budget tweaks and strategies, you can maintain revenue and stand out from your closest competitors.  In this post, we give you the t ..read more

Are you losing Facebook sales? The short answer: yes!  If Facebook Dynamic ads (DPAs) — or Meta’s Advantage+ catalog ads, as they are now referred to — aren’t a considerable part of your overall eCommerce Facebook strategy investment, then you’re likely missing out on a lot of potential sales.  Why? Dynamic Facebook ads are product ads designed to target both potential customers and existing shoppers who have actively shown interest in your products. And the more relevant products you can show interested shoppers, the more likely you can convert them.   Why? Because relevan ..read more

The 2023 Shopify eCommerce Trends report is out, and one thing that is absolutely certain this year is that the only constant in commerce is change. And the only way forward is to lay the right foundation. One that allows you to quickly — and cost-effectively — adapt to changes. Yes, there is a lot you can’t plan for, but by looking to the not-so-distant future to anticipate the significant shifts expected in the coming year, you’ll be better prepared for any eCommerce trends and changes.  In this post, we look at these most-likely eCommerce trends that Shopify predicts online sellers wil ..read more

Your eCommerce sales funnel, and how it’s set up, can make or break your business. The secret to its success is putting yourself in the minds of your shoppers and finding just the right points (touchpoints) where you can either engage them into a sale or move them along the buying journey.    The thing is, even if you think you have a customer-centric marketing strategy that is bringing in sales, you could still be missing out on increasing retention and profits at every stage. And even the slightest tweak at any of the stages on your eCommerce sales funnel could affect ROAS and ..read more

Would you like to save some money? I’m sure we all would. And if you’re looking to start 2023 by getting your business into fighting-fit condition, scrutinizing those operating costs is the way to go. In this article, we’ll look at some of the top ways you can reduce operational costs and help maximize your business’s efficiency, including these top eCommerce cost reduction tips.  How to Reduce eCommerce Operational Costs  Negotiate with Suppliers Outsource Business Functions When Possible Hire Smart Review Your Marketing Strategy Identify and Eliminate Waste Implement Eco-Friendly ..read more

By now, there is no doubt when it comes to eCommerce ads, Google Shopping ads work — and work well. When they are set up and optimized correctly, that is. Whether you’re looking to launch a new online store or boost your Google Ads marketing pro level, this post will help you do just that.  In this complete Google Shopping ads guide, we answer all the essential questions every eCommerce marketer, new or established, needs to know to create a high-performing Google Shopping ads strategy that actually converts. These include:  How do Google Shopping ads work? What are the best types o ..read more