How To Create an Online Course in 10 Steps (Using Automation to Drive Business)
ActiveCampaign Blog
by Alexa Drake
3d ago
ActiveCampaign How To Create an Online Course in 10 Steps (Using Automation to Drive Business) Let’s face it, it’s become harder to capture people’s attention online, and most of us are looking for new ways to meaningfully engage our customers. If you’ve got knowledge or expertise to share with the world,  you can meet this rising demand for valuable content by creating an online course. Well-crafted courses have the power to establish you and your brand as an authority in your industry and also help you drive revenue.  By creating an online course, you can engage knowledge-seeking ..read more
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6 Ways to Automate a Perfect Welcome Sequence (and Beyond)
ActiveCampaign Blog
by clindley
3d ago
ActiveCampaign 6 Ways to Automate a Perfect Welcome Sequence (and Beyond) Being at the right place at the right time is the key to success, so you should expect your emails to do this for you Making sure your contacts are hearing from you at the right time is important to the growth and success of your business. That’s a lot of pressure. You’re thinking “How can I know when to send the right message to the right people?” The answer may surprise you… Let the people decide. The 6 automations featured in this post deliver your messages to your contacts based on the actions they take. Here are th ..read more
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TikTok Marketing Strategy: How to Maximize Engagement and Growth with Email Marketing
ActiveCampaign Blog
by Jeremy Collier
1w ago
ActiveCampaign TikTok Marketing Strategy: How to Maximize Engagement and Growth with Email Marketing TikTok has taken the social media world by storm, rapidly growing into one of the most popular platforms globally. Its fun, engaging short-form videos make it easy to see why influencers and brands flock to TikTok. However, relying solely on one platform, especially with potential bans looming, can be risky. Diversifying your marketing efforts is more critical than ever. A multi-channel marketing strategy can ensure stability and sustained growth. While TikTok is great for reaching a broad aud ..read more
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How to Set up a CRM: 6 CRM Setup Best Practices
ActiveCampaign Blog
by esanteralli
1w ago
ActiveCampaign How to Set up a CRM: 6 CRM Setup Best Practices True or False: CRM implementation and CRM setup are the same thing. Give up? False! What’s the difference? CRM implementation is like building a house. CRM setup is like furnishing the house and making it your home. The two go hand-in-hand and may overlap in a few areas, but they’re not the same thing. Customer relationship mangaement (CRM) software can get confusing – and understanding how to use all the features of your CRM software for your business is tricky. What goes into CRM setup? What are CRM best practices? Is there a f ..read more
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The 10 Types of Stakeholders That You Meet in Business
ActiveCampaign Blog
by lminning
1w ago
ActiveCampaign The 10 Types of Stakeholders That You Meet in Business Imagine you’re Charlie in Willy Wonka and the Chocolate Factory. This whole business is all yours! Run around it, eat all the free snacks, enjoy all of the delicious, owning-your-own-business feelings. And then get into work the next day and realize… Who actually does all of the stuff here? Who’s actually running this place? Well you, of course. But not just you. Many people have personal and financial interests in your business, and those people are called stakeholders. What types of stakeholders do you need in business? I ..read more
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How to Maximize Newsletter Engagement Right from the First Email
ActiveCampaign Blog
by Jeremy Collier
1w ago
ActiveCampaign How to Maximize Newsletter Engagement Right from the First Email This is part of our Quick Tip series of shorter, single-focused articles. This particular one was inspired by a LinkedIn post by Casey Hill. When someone opts in to your newsletter, you have a golden opportunity to set the stage for a long and engaging relationship. The first email you send can make a big difference in how your new subscribers perceive your brand and how engaged they’ll be with your content moving forward.  Here are three key things you should do in your first email to maximize engagement. 1 ..read more
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The TikTok Ban: Influencer Marketing to Invest in Email Lists
ActiveCampaign Blog
by Alexa Drake
1w ago
ActiveCampaign The TikTok Ban: Influencer Marketing to Invest in Email Lists There are 1.5 billion active users worldwide on TikTok, with over 100,000 of them being creators and influencers. With its immense growth over the last five years, everybody from micro-influencers to huge corporations has sought a piece of the pie. The popular video app is the fifth most active social media platform in the world, just behind Facebook with 3 billion users, YouTube with 2.5 billion, and WhatsApp and Instagram with 2 billion, respectively. Source: Statista Out of the 5.3 billion internet users, 23.02% u ..read more
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Why Quality Email Subscribers Matter More Than Quantity
ActiveCampaign Blog
by Jeremy Collier
2w ago
ActiveCampaign Why Quality Email Subscribers Matter More Than Quantity This is part of our Quick Tip series of shorter, single-focused articles. This particular one was inspired by a LinkedIn post by Casey Hill. Growing your email subscriber list is always a win, right? Especially with handy tools like Substack, ConvertKit, or Beehiiv recommending your content. But what if I told you that it might not be all it’s cracked up to be? Casey has talked with many creators, including Brendan Hufford (you can catch the clip below), who shared their experiences with these recommendation features. The ..read more
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A Decade of Insights: The 80/20 Rule in Multi-location Marketing Technology 
ActiveCampaign Blog
by Brad Mitchell
2w ago
ActiveCampaign A Decade of Insights: The 80/20 Rule in Multi-location Marketing Technology  In my decade-long journey working with franchises and multi-location brands to implement marketing technology, I’ve observed a fascinating recurrence of the Pareto Principle, or the 80/20 rule, that I believe many in our industry can learn from. Multi-location marketing: What is the 80/20 rule? Let’s break down a hypothetical franchise network of 125 franchisees (this applies to any multi-location organization) According to the 80/20 rule: General Group (100 Franchisees – 80%): These franchisees p ..read more
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2024’s Best WooCommerce Plugins: Optimize, Automate, and Grow Your Store
ActiveCampaign Blog
by Jeremy Collier
3w ago
ActiveCampaign 2024’s Best WooCommerce Plugins: Optimize, Automate, and Grow Your Store WooCommerce is one of the most popular ecommerce platforms out there and for good reason. It’s flexible, easy to use, and has a plugin for just about everything. Whether you’re looking to streamline your checkout process, boost your marketing efforts, or get detailed analytics, there’s a WooCommerce plugin that can help. In this guide, we’ll walk you through what WooCommerce plugins are and why they’re essential for your online store. We will also recommend some of the best plugins by category.  If yo ..read more
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