ActiveCampaign 10 Types of Content That Actually Work (Without Wasting Your Time) Should you make an infographic? A video? Blog posts? Hmmmmm… “Should you make [type of content]” sounds like a yes or no question. But to come up with the right answer to that question, you need a lot of other information. That’s what this post is about. Because as content marketing keeps getting more popular, Read more... This post 10 Types of Content That Actually Work (Without Wasting Your Time) first appeared on ActiveCampaign and is written by belias ..read more

ActiveCampaign Setting new standards for marketing automation in 2024 At ActiveCampaign, we are setting new standards for marketing automation with a platform that truly adapts to the uniqueness of your business. Our commitment to innovation ensures your marketing efforts are not only effective, but also validated for success. As we look towards the future, we are excited to introduce a suite of new automation features and enhancements designed to optimize your workflows and keep you ahead of the competition. Introducing an enhanced automation building experience This year, we are rolling out ..read more

ActiveCampaign The 10 Best WooCommerce Extensions for Your WordPress Site WooCommerce is a force in both the CMS and e-commerce world.  Being one of the most successful e-commerce platforms on WordPress, it boasts incredible value to store owners around the world with a long list of features and endless extendability. Plus, it’s free. Today, there are over 4,784,800 live stores running on the WooCommerce platform. When you built your e-commerce store on WordPress, odds are one of the first things you did was install WooCommerce. While it comes with a bevy of standard features built-in, t ..read more

ActiveCampaign The 4 Essential WooCommerce Integrations for 2024 Do you use WordPress to run your e-commerce business? Are you looking to drive sales and expand your reach? Enter integrations. Did you know that small companies (10–99 employees) reported that integrations prevented churn by 50–59% and mid-sized companies (100–499 employees) reported the impact to be 70–79%? Depending on the integrations you choose, you can make sure your customers enjoy a seamless checkout process, target customers with personalized content, look at advanced analytics to understand your customers’ behaviors ..read more

ActiveCampaign The 8 Best WooCommerce Themes to Make Your E-commerce Site Shine There are over 26.5 million e-commerce stores worldwide.  Since its inception, the internet has completely changed how modern consumers shop. It’s almost unheard of for a brand not to have a website with an online shop. With so much competition, brands have to stay hyper-focused on not only making (and selling) good products but also on creating a buying experience that’s engaging and easy from start to finish. Source: Doofinder Unsurprisingly, the first impression is everything.  88% of internet users ..read more

ActiveCampaign Making ActiveCampaign more accessible for All Businesses At ActiveCampaign, we thrive on innovation and growth. Our amazing customers consistently highlight the expanding benefits of marketing automation and how ActiveCampaign drives their success. From one small business customer in 2003 to over 150,000 customers of all sizes today, our mission has always been rooted in helping these companies grow through the advantage of powerful automation capabilities. We are every marketer’s partner, advisor, and colleague, helping them improve and scale their current and future customer ..read more

ActiveCampaign Boost Your Online Course Sales with Email Automation Did you know that online courses have seen a 900% increase in enrollment over the last decade? With such a boom, effective communication is more crucial than ever. That’s where email automation comes in. Automating your email communications can streamline your workflow, nurture potential customers, keep students engaged, and boost course completion rates. But why should you care about ? Imagine never having to manually send out welcome emails, reminders, or follow-ups again. Automation can handle all of those repetitive tasks ..read more

ActiveCampaign Types of CTAs: 6 Types of Call to Action to Use on Your Website Somewhere out there in the wilds of the internet, there may be a mythical website that converts visitors instantly. Visitors come to it and can’t help but dig deep to find a way to buy or get in touch. Maybe this Fountain of Youth of websites exists. But for the rest of our websites, visitors need help. They need strong calls to action (CTAs) that help them find what they’re looking for and offer them what they need. Where should you put CTAs on your website? What CTAs do you need to have on your website? Which sit ..read more

ActiveCampaign 7+ Effective Strategies for Online Course Marketing Did you know the global online learning market is projected to reach $375 billion by 2026? With more people turning to the internet to enhance their skills and knowledge, the competition among online courses is fiercer than ever. This makes effective marketing not just an option but a necessity to ensure your course stands out. Our last post covered the foundational steps to creating an online course, including understanding your target audience and building a strong online presence. Now that your course is ready to go, it’s t ..read more

ActiveCampaign E-commerce Revenue Recovery Strategies: Using Marketing Automation to Recover Lost Revenue In the fast-paced world of e-commerce, recovering lost revenue is crucial for maintaining a healthy bottom line. Marketing automations can play a pivotal role in bringing back lost customers, reviving abandoned carts, and ultimately boosting your revenue. According to Statista’s 2024 report, 8 out of every 10 shoppers abandon their carts without completing a purchase. This staggering statistic highlights the importance of addressing revenue loss through effective e-commerce revenue recove ..read more