Orbee, a leading provider of customer experience middleware for dealerships, has announced an integration with Cognition Digital, a premier digital marketing platform for Amazon Ads. Orbee, a leading provider of customer experience middleware for dealerships, has announced an integration with Cognition Digital, a premier digital marketing platform for Amazon Ads. The integration will leverage Orbee’s open reporting API and data analytics expertise with Cognition Digital’s Amazon Ads Platform to build a more accurate reporting view of Amazon Ads traffic. The collaboration aims to provide busin ..read more

The newly formed team and launch of an ad monetization service strengthens Brightcove’s commitment to providing media customers with solutions to maximize their revenue Brightcove, the world’s most trusted streaming technology company, today announced the launch of Brightcove Ad Monetization, a new bespoke service designed for media companies to better monetize their content. To supplement the service, the company also created a new global advertising operations team to support media organizations and help them maximize their advertising strategy and revenue “As a valued partner to our media ..read more

PureCars, the leading customer data and marketing platform for automotive dealers, announced it has achieved 2023 Premier Partner status, the highest tier of the Google Partners program. Google recently recognized the achievements of top-performing digital marketing partners across the globe. PureCars was one of a select group of companies to be designated as Premier Partners in the Google Partners program. This program is designed for advertising agencies and third parties that manage Google Ads accounts on behalf of other brands or businesses. Its mission is to empower companies by providin ..read more

 Frameplay, the global leader in enabling intrinsic in-game advertising, today announced Jurgen Post’s appointment as the company’s chairman of the board. Post has over 35 years of industry experience and served as CEO of Miniclip after its acquisition by Tencent, one of the world’s largest video game and social media platforms. As president of international partnerships at Tencent EMEA, Post led the merger and acquisition activity of over 10 video game studios, six of which he was also a non-executive director. Post spent over a decade at SEGA holding multiple positions, including Presi ..read more

Sojern, the leading travel marketing platform, announced the 2023 Tourism Advisory Board. Comprised of some of the most influential leaders in North American tourism, the board has six new members since its founding. Sojern welcomes these dynamic advisors to share their experience and deep expertise on future tourism solutions. Sojern has long-supported destination marketing organizations (DMOs) by providing innovative solutions to drive visitation and prove the economic impact of their digital marketing. The company collects and analyzes travel data, including flight and hotel booking data ..read more

The Creator of the Iconic Boat Shoe and Innovator in Coastal Style Will Leverage Veritonic’s Preeminent Creative Testing Technology to Inform and Optimize Their Audio Assets Veritonic, the industry’s comprehensive audio research and analytics platform, announced that Sperry has selected the Veritonic platform to make data-backed decisions around the audio assets that they incorporate into their multi-channel marketing mix. Sperry utilized Veritonic’s Creative Testing capabilities, testing a number of audio assets that contained different sonic elements and expressions. Sperry was interested i ..read more

Experienced leader in B2B software and cloud services to expand global presence Baffle, Inc., a data security platform, today announced the appointment of Sushant Rao as senior vice president of marketing. Rao brings extensive experience in executing go-to-market strategies for leading-edge B2B technology companies on a global scale. Working closely with the CEO, he will be instrumental in evangelizing Baffle’s data-centric security solutions to support the company’s product expansion and revenue goals. Rao joins Baffle at a pivotal time for the company, positioned for continued growth. Encry ..read more

Laserfiche’s new MuleSoft Certified Connector on the Anypoint Exchange helps companies create seamless digital experiences, faster Laserfiche — the leading SaaS provider of intelligent content management and business process automation — announced a new MuleSoft Certified Connector for Laserfiche. Accessible in the MuleSoft Anypoint Exchange and the Laserfiche Solution Marketplace, this new connector will allow companies to simplify integration to Laserfiche’s content services platform and build solutions that boost productivity, scale with growth and deliver digital-first customer exper ..read more

Experienced leader in B2B software and cloud services to expand global presence Baffle, Inc., a data security platform, today announced the appointment of Sushant Rao as senior vice president of marketing. Rao brings extensive experience in executing go-to-market strategies for leading-edge B2B technology companies on a global scale. Working closely with the CEO, he will be instrumental in evangelizing Baffle’s data-centric security solutions to support the company’s product expansion and revenue goals. Rao joins Baffle at a pivotal time for the company, positioned for continued growth. Encry ..read more

Frederic Lamoulie Joins Assertive Yield as SVP, Sales and Business Development, EMEA Assertive Yield, a leading provider of revenue & yield optimization solutions for digital publishers and SSPs, today announced the hire of Frederic Lamoulie as SVP, Sales & Business Development EMEA. “We are proud to strengthen our EMEA team with Frederic and look forward to his contributions and impact as they help Assertive Yield scale and expand in this key strategic area,” said Ryan Abrahams, CRO, Assertive Yield. The addition follows the recent appointments of Ryan Abrahams as Chief Revenue Off ..read more