New research shows U.S. brands need to identify which customers to prioritize when looking to build deeper loyalty More than half (52%) of U.S. consumers are ‘silently loyal’ to brands — regularly purchasing from them while never recommending them publicly. That’s according to the latest research from SAP Emarsys Customer Engagement. The SAP Emarsys Customer ..read more

Imagine a world where the right message was sent to the right customer at just the right time – increasing brand satisfaction, raising lifetime value, and supercharging retention. This idyllic scenario has been the promise of Customer Data Platforms (CDPs). CDPs were initially hailed as a magical solution that would allow marketers to effortlessly integrate ..read more

Martechs’ potential to transform business operations is extremely useful, in the current hyper-digital business environment, marketing technology, or Martech, has become a vital component of success for companies looking to engage their target consumers. Martech includes the software, platforms, and tools that assist companies to improve customer experiences, streamlining marketing campaigns, and producing quantifiable outcomes ..read more

Eliminate hours of data analysis, using AI to provide immediate answers to your customer experience questions based on your customer service interactions. Loris, a leading customer intelligence platform, announced the launch of “Ask Loris”, an innovative AI solution that transforms how customer service teams understand their customers. Ask Loris uses advanced artificial intelligence to instantly ..read more

Iterable, the AI-powered customer communication platform, has revealed groundbreaking insights from its 1,200 customers during the 2024 Black Friday Cyber Monday period, revealing a decisive shift toward mobile marketing. For the second consecutive year, marketers have embraced mobile-first strategies during the holiday shopping weekend, with SMS leading as the dominant channel for customer engagement. These ..read more

Evinced’s software-based, prevention-first approach to accessibility is adopted by even more Global 500 corporations Evinced, the leading software company powering accessible web and mobile development, announced it has raised $55 million in Series C funding, bringing its total funding to-date to $112 million. The round was led by existing investor Insight Partners, a global software investor, with ..read more

Industry veteran appointed in new leadership role to drive innovative solutions that transform customer engagement for utilities and other highly regulated industry sectors Message Broadcast, a leading provider of customer engagement software for the electric utility industry, has appointed Raed Adhami as its Chief Innovation Officer. In his new role, Raed will lead the Company’s ..read more

New funding comes just seven months after its Series A funding reflecting strong product innovation and customer momentum; Colin Jones joins as President Sublime Security, the adaptive, AI-powered email security platform, announced it has raised $60 million in Series B funding, bringing the company’s total funding to $93.8 million. The current round was led by IVP, with participation from new ..read more

New demand integration connects advertisers to premium inventory across retailers at scale through a one-of-a-kind API solution Koddi, the leading retail and commerce media technology for enterprises, and Skai, an omnichannel advertising platform specializing in commerce media, announced a new demand-side integration between Skai’s advertising platform and Koddi Ads. This strategic partnership will unlock new ..read more

Global Leader in AI Technology for Media Analytics Strengthens Leadership Team with Appointments of Jacobs as Chief Product Officer and Lutz as Chief Marketing Officer Samba TV, the global leader in AI technology for media analytics, announced two strategic additions to its leadership team. Josh Jacobs has joined the company as chief product officer, and ..read more