Teenagers have always been a tough crowd to market to, but never as complicated as today’s Gen Z batch, the most digital-savvy, highly informed group yet. But if any research group has developed an understanding of the year-to-year patterns of teens, it’s investment bank Piper Sandler Companies, which has accessed more than 61 million data […] The post Taking stock with teens: Longstanding study of Gen Z teens offers insights into the sector’s spending trends in a variety of retail categories appeared first on Agility PR Solutions ..read more

Struggling to make your brand’s story resonate? You’re not alone. As digital spaces become increasingly cluttered, the allure of physical media is experiencing a renaissance. Consider this: when was the last time a brand’s narrative truly gripped you beyond the screen? In an era where clicks are fleeting, tangible narratives stand out as relics of […] The post Old media meets new: Elevating brand stories with unique physical narratives appeared first on Agility PR Solutions ..read more

Starting a new business is an exciting venture filled with opportunities and challenges. For early-stage startups, gaining traction and visibility in a crowded marketplace can be daunting. However, with the right strategies in place, such as leveraging the power of public relations, startups can create momentum and propel their growth. In this article, we’ll explore […] The post Creating momentum: Harnessing the influence of PR for early-stage startups appeared first on Agility PR Solutions ..read more

Generative AI is the future of business, as we know. Its vast potential promises to redefine the contours of innovation, efficiency, and competitive advantage. But are brands and businesses ready? New research from business consultancy Guidehouse and CDO Magazine examines how organizations and executives across the public sector and commercial industries are embracing the game-changing […] The post The state of generative AI today: New status report offers five priorities for organizational readiness on the road to revolution appeared first on Agility PR Solutions ..read more

Because of how interconnected the world is nowadays with instantaneous communication channels, a single misstep can rapidly spiral into  public relations crisis. With social media and the internet growing every day, customers and others can share their opinions with huge audiences in an instant. In this environment, knowing how to properly apologize in public is […] The post The art of crafting a perfect apology in public relations appeared first on Agility PR Solutions ..read more

Unless they’re watching the Super Bowl, a great many viewers and listeners tend to tune out ad messages on TV, radio and other media with audio—and increasingly so in this age of hyper-skeptical consumers. But new research from digital audio industry resource Sounds Profitable finds this isn’t the case with all audiovisual media—podcasts have not […] The post Podcast listeners pay more attention to ads than other media consumers appeared first on Agility PR Solutions ..read more

Wondering about the relative merits of semantic search vs keyword search? When it comes to optimizing your SEO strategy, it’s vital to be aware of how these two processes work. Understanding how search engines negotiate today’s online environment is the key to reaching potential customers more effectively. This article explains what keyword-based and semantic search […] The post Semantic search vs. keyword search: Which is better for your SEO? appeared first on Agility PR Solutions ..read more

Transitioning to remote work continues to be challenging for every industry that continues to do so. It has been daunting for businesses to create a collaborative culture amongst their teams considering the lack of physical proximity and a workplace environment.  Working from home can cause numerous disruptions for teams and clients, where efficient communication can […] The post Optimizing remote work: 6 tips and best tools for effective operations appeared first on Agility PR Solutions ..read more

Many brands and businesses are putting all their eggs in the AI-mastery basket, thinking once their skillsets are firmed up and data quality and productivity improve, then all the promises of AI will be revealed and everything else will fall into place. Well, it sure won’t hurt, but new research from MIT Technology Review Insights […] The post AI efficiency isn’t the end goal for data modernization: Senior data and tech leaders say better decision-making is the primary aim appeared first on Agility PR Solutions ..read more

Did you know that, on average, a customer doesn’t interact with search results in two out of every three searches? It doesn’t even matter what segment or product you’re offering if the results are consistent throughout. This can lead to potential missed sales and hinder the growth of your business. So what should you do […] The post 6 tips for mastering product ranking for maximum conversion impact appeared first on Agility PR Solutions ..read more