As spring appeared on the horizon, April brought in beautiful weather as well as booming traffic for Bulldog, which had another record month. Our cadre of collaborators drove the clicks last month addressing topics like establishing media relations KPIs, building media relationships, measuring the ROI of PR, how to put together the perfect PR apology, […] The post ICYMI: Bulldog’s Top 10 most popular posts from April appeared first on Agility PR Solutions ..read more

Email marketing has become one of the most effective and efficient ways for businesses to engage with their audience and drive conversions. However, to truly master your email marketing game, it is crucial to understand and harness the power of key metrics. By analyzing these metrics, you can gain valuable insights into the performance of […] The post appeared first on Agility PR Solutions ..read more

In the digital age, communication tools aren’t just a necessity; they’re a game-changer for your brand’s narrative. From enhancing customer engagement to reshaping how brands tell their stories, these tools are pivotal! Let’s explore four distinct ways these digital powerhouses are revolutionizing how brands interact, engage, and ultimately thrive in today’s fast-paced market. Are you […] The post 4 ways digital communication tools are shaping brand narratives appeared first on Agility PR Solutions ..read more

The advent of blockchain technology has introduced a new dynamic to the field of public relations, offering professionals innovative tools to enhance their media strategies. With the capability to execute transparent and secure transactions, blockchain is rapidly becoming a vital component in crafting narratives that are not only compelling but also credible. This technology provides […] The post Blockchain buzz: Crafting effective media strategies in the age of digital currencies appeared first on Agility PR Solutions ..read more

New survey research from brand elevation agency Matter Communications, based on input from healthcare marketing decision-makers, offers insights into the industry’s top priorities for the remainder of the year, exploring strategic initiatives including product/service awareness, agency partnerships, and the use of AI.  The agency’s 2024 Matter Health Marketing Outlook survey reveals that the top two […] The post PR research: Healthcare brands are prioritizing multichannel marketing programs to grow awareness and customer base, Matter survey finds appeared first on Agility PR Solutions ..read more

B2B marketing requires a different approach compared to B2C marketing. And this is true of B2B email marketing too. When you’re a business reaching out to people in other organizations, it’s important to remember that you’re not just communicating with customers, but with your peers or potential partners too. The stakes are higher in the […] The post 7 B2B email marketing campaigns to inspire you in 2024 appeared first on Agility PR Solutions ..read more

Like many other industries, executives and engineers at technology brands and businesses around the world are optimistic about artificial intelligence and sustainability as broad concepts—but new research from hardware manufacturer TE Connectivity finds there is uncertainty around the best path forward to advance these initiatives within their companies. For its 2024 Industrial Technology Index, the […] The post Disconnect found in the tech industry between aspirations and proper planning for AI and sustainability appeared first on Agility PR Solutions ..read more

Brands and businesses have had data-management problems since way back in primitive times (i.e., before AI), and the issue could potentially get much worse here in the modern age as the tech transforms business procedures—and new research from AI-augmented data security, compliance, and privacy firm BigID reveals that IT leaders fear the risks of data-security […] The post The top Generative AI concern for the remainder of 2024 is data security risk, say decision makers—what companies can do to protect data appeared first on Agility PR Solutions ..read more

In an era of constant connection, the reputation of a brand can be as delicate as porcelain. An unfortunate step, faulty product, or unhappy customer with significant social media influence can ignite a public relations disaster, producing tremors that may reverberate throughout the company and inflict permanent damage. This is when the support of a […] The post How PR support saves brands in a crisis: Strategies for all stakeholders appeared first on Agility PR Solutions ..read more

For sustainability supporters (everybody?), the good news is that what has been a highly demanded consumer mandate is soon to become official legislation in some areas (or greatly expanded where it exists), with sustainability reporting soon to be required throughout the EU and in California, with other areas surely to follow suit in the near […] The post As sustainability reporting legislation looms, 3 in 4 businesses are not ready—with some possibly years away from meeting required standards appeared first on Agility PR Solutions ..read more