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Campaign Asia reports on an emerging media and has grown to be the authoritative voice of the media, marketing and advertising community in the asia pacific region
Campaign Asia | Advertising, Marketing, Media, Digital, PR News & more
16h ago
With a new chief executive, efforts have intensified to win non-Samsung business, but Cheil still lacks inclusion in its own ranks. There is a glimmer of change, but the agency is nowhere as inclusive as the ads it makes ..read more
Campaign Asia | Advertising, Marketing, Media, Digital, PR News & more
16h ago
Leveraging gen AI to develop a chatbot has been an important facet of Air India’s digital transformation. The Silicon Valley-based chief technology officer of the airline talks to Campaign about the process of developing and besting the chatbot ..read more
Campaign Asia | Advertising, Marketing, Media, Digital, PR News & more
16h ago
Baidu's former PR head, Jing Qu, has left the tech giant after a series of short videos which led to intense backlash on social media ..read more
Campaign Asia | Advertising, Marketing, Media, Digital, PR News & more
22h ago
Hilary McQuaide says she is leaving the platform for “a new adventure ..read more
Campaign Asia | Advertising, Marketing, Media, Digital, PR News & more
22h ago
Campaign group Clean Creatives has announced its 2024 F-List ‘award’-winners – deeming them ‘the awards no agency wants to win ..read more
Campaign Asia | Advertising, Marketing, Media, Digital, PR News & more
22h ago
Apple’s latest ad for the new iPad pro has been panned online, but creative leaders don’t all agree with the pile-on ..read more
Campaign Asia | Advertising, Marketing, Media, Digital, PR News & more
1d ago
New gen AI and machine learning tools promise to help advertisers reduce the time it takes to turn 2D product catalogues into 3D ‘try-on’ assets on the platform ..read more
Campaign Asia | Advertising, Marketing, Media, Digital, PR News & more
2d ago
Meet the academic rebel excelling in the creative world, proving that sometimes, the best stories are written outside the classroom ..read more
Campaign Asia | Advertising, Marketing, Media, Digital, PR News & more
2d ago
With signs of improvement on the horizon but a parent network restructuring against the backdrop, Carat navigated the difficult position of maintaining its growth in 2023, whilst remaining unaffected by the uncertainties that surround it ..read more
Campaign Asia | Advertising, Marketing, Media, Digital, PR News & more
2d ago
CAMPAIGN 360: Following a restructure, the tech giant is aggressive in its integration of advertising with AI through Copilot and other tools. Nick Seckold, the regional VP for APAC at Microsoft Advertising, explains ..read more