Google ad revenue falls in Q4, reversing several years of growth
Campaign Asia | Advertising, Marketing, Media, Digital, PR News & more
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15h ago
Ad revenue across Google properties was $2.2 billion lower in the quarter than a year prior as shrinking brand budgets spread to search ..read more
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40 Under 40 2022: Prapti Singh, Uber
Campaign Asia | Advertising, Marketing, Media, Digital, PR News & more
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15h ago
Telling brave and bold brand stories for Uber in India, Singh unlocks brand propositions deeply rooted in category, culture and consumer truths that drive business growth ..read more
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Blockbuster is releasing a Super Bowl ad…on VHS
Campaign Asia | Advertising, Marketing, Media, Digital, PR News & more
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22h ago
The last standing location of the iconic video rental store in Bend, Oregon, USA will play the ad at its Super Bowl watch party ..read more
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When it comes to Playboy in China, sex doesn’t sell — the bunny logo does
Campaign Asia | Advertising, Marketing, Media, Digital, PR News & more
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22h ago
Playboy is looking to revamp its brand image in China during the Year of the Rabbit. But after 30 years of licensing, is it too late for a turnaround ..read more
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Ageism almost as common as gender discrimination for women in PR: survey
Campaign Asia | Advertising, Marketing, Media, Digital, PR News & more
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22h ago
More than one in two female PR professionals (53%) claim to have faced discrimination in the workplace, which includes prejudice based on age and gender, a new global survey shows ..read more
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Publicis staff to share ‘record-high’ bonus pool after strong 2022
Campaign Asia | Advertising, Marketing, Media, Digital, PR News & more
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1d ago
Second year in a row of 10% revenue growth ..read more
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Wavemaker Asia Pacific CEO Gordon Domlija exits agency abruptly
Campaign Asia | Advertising, Marketing, Media, Digital, PR News & more
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1d ago
Domlija first joined Wavemaker as China CEO in 2017 ..read more
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Inspiration Station: Making art from the wreckage of super typhoon Rai
Campaign Asia | Advertising, Marketing, Media, Digital, PR News & more
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1d ago
Two years on, the Phillipine island of Sargio is still reeling under super typhoon Rai's widescale destruction. BBDO Guerrero is helping with rebuilding efforts as it auctions artistic scrapboards to raise recovery funds ..read more
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Creative Minds: Sui Yao was once an emo teen who wished for a 7-sec memory
Campaign Asia | Advertising, Marketing, Media, Digital, PR News & more
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2d ago
A far cry from those rebellious years, Yao turned out to be design director at TBWA Media Arts Lab, found her personality, and it wasn't emo ..read more
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Mark Zuckerberg says 2023 will be ‘year of efficiency’
Campaign Asia | Advertising, Marketing, Media, Digital, PR News & more
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2d ago
Meta CEO promises continued streamlining after reporting a 22% hike in costs and expenses in Q4 ..read more
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