How much of your marketing budget do you think should be dedicated to link building? According to Aira, 25 percent of marketers spend $10,000 to $25,000 per month on SEO and, more specifically, link building. That budget likely includes link building resources and tools and even sponsored links. So how can you get the most bang for your link-building buck? By targeting the very same backlink types that popular sites within your niche are using. In this post, I’ll discuss backlinks for e-commerce. This will include an in-depth look at real-life data from two e-commerce websites. Most important ..read more

This article was written by Alex Egan, SEO Strategist at NP Digital. Amazon is currently the go-to search engine for products. About 50% of consumers are using the platform as a place to first look at products, from multiple different suppliers, of all different costs.  It is important to note that even when doing a traditional Google search, Amazon is most of the time likely to show in the SERP. Because of this, and how much presence Amazon has, it is important to complete Amazon-specific optimizations to garner the most organic traffic. While traditional natural search practices still ..read more

Let me guess: You bought something online today, didn’t you? It’s OK! I’m not judging. Wondering how I knew? Well, the average customer makes at least two transactions online every day, according to PYMNTS. Their research shows that retail purchases and food or grocery orders make up a big percentage of those purchases. It’s obvious that digital shopping (which accelerated during the pandemic) is here to stay. But it will take a little more for your brand to stay relevant in a shopper’s wallet. I conducted two surveys of 1,000 people each to gain insights into their online buying behaviors, s ..read more

When it comes to digital marketing, optimizing the customer journey is key, and that starts with online advertisements and SEO. But what happens when potential customers actually click on your ad and land on your product landing page? This page needs to be clear, well-structured, and straight to the point to keep their attention. Without a compelling landing page, all your online advertising efforts could fall flat. In this article, I’ll discuss how to create a product landing page that delivers results. What is a Product Landing Page? A product landing page is a page on your website designed ..read more

This blog was written by David Hutchinson, VP of Marketplaces at NP Digital. Recently, I was in a pitch for a potential new Amazon client. We went through our audit of both their paid and product detail pages. Amongst our recommendations, we noticed that this brand was not utilizing the 130+ characters in their product titles. The prospective client was engaged and asking some great questions. Here’s a little window into a dialogue that caught my attention as he provided a challenge I had not heard before.   Myself: “There is a huge opportunity to expand your product titles to cover ..read more

Let me guess: you bought something online today, didn’t you? It’s ok! I’m not judging. But do you want to know how I knew? The average customer makes at least two transactions online every day, according to PYMNTS. Their research shows that shoppers’ online shopping behavior was mainly influenced by making retail purchases or ordering food online. It’s obvious that digital shopping is here to stay (which accelerated during the pandemic). But it will take a little more for your brand to stay relevant in a shopper’s wallet. I conducted a survey of 1,000 people to gain insights into their online ..read more

It’s not hard to believe Amazon accounted for almost 40% of all U.S. retail e-commerce sales in 2022. Amazon gets 2 billion monthly visits in the U.S. alone. Get a piece of the pie by selling on Amazon, the most visited online marketplace in the U.S. Amazon shoppers have certain habits. Like the 66% of shoppers who choose Amazon because they can get everything they need. Getting your brand in front of those shoppers means a lot of promise for profitability. As you’re getting your brand to bud on Amazon, just know that shoppers are already looking for brands like yours. With plenty of sellers ..read more

Article sponsored by PayPal Contactless payment methods are tapping into the future of commerce. I’m not the only one who thinks this. International Data Corporation (IDC) predicts that 80% of retailers will offer contactless payment and app-based scan-and-pay systems in-store by 2023. IDC estimates this will increase conversion rates by 40% and customer retention rates by 30%. There are a few key benefits to implementing contactless payments in-store: Better customer experience: Contactless payments allow for a quicker and smoother customer checkout experience. This speed makes for happier c ..read more

Is your e-commerce store failing to set the online world alight? Or could it just use a boost? Here’s the thing. You can build your store on one of the best e-commerce platforms around, make it look like a million dollars, and create enticing descriptions. However, if you want your store to reach peak performance, your SEO needs to be ship-shape too. That’s where an audit can prove invaluable. Although an e-commerce SEO audit is sometimes a huge undertaking, it’s worth it in the long term. An audit enables you to identify areas that need improvement and gives you a roadmap for enhancing your ..read more

As an e-commerce business owner, do you realize your product pages are the moment of truth for your business? Great product pages are vital to a successful e-commerce store, yet far too many sites don’t offer a decent User Experience (UX). As always, I’ve got some stats to back this up. According to Baynard, just 15 percent of the 71 top-grossing websites in the United States and Europe have a good product page UX. The survey also found that no site could claim a perfect UX performance. These stats are a real shame because each visitor that makes it to a product page represents the heavy lift ..read more