Mastering the art of blending search engine optimization (SEO) with pay-per-click (PPC) advertising creates a powerhouse duo that drives your business forward—combining precision targeting with an organic reach for unparalleled results. Discover the synergy between SEO and PPC in this blog as we explore how this dynamic duo can fuel growth and elevate your digital... The post How Do SEO and PPC Work Together? 6 Strategies to Turn Clicks to Customers appeared first on Ignite Visibility ..read more

Using Advantage+ for Meta ads, you can harness the power of automation and machine learning to optimize targeting and get real results. Follow along as Associate Director of Paid Media, Jenna Long, walks you through the best strategies for deploying effective campaigns. What You’ll Learn What Are Advantage+ Shopping Campaigns? Advantage+ Ads vs. Manual Bidding... The post Are Meta Advantage+ Shopping Campaigns Right For Your Business? appeared first on Ignite Visibility ..read more

Curious about reducing acquisition costs and attracting top-notch leads? Dive into the realm of lookalike audiences with Eric Bodziony, our Senior Director of Paid Media, in our latest blog post! What You’ll Learn What is a Lookalike Audience? How Do Lookalike Audiences Work? Unveiling Your Targeting Options FAQs About Lookalike Audiences My Expert Insight on... The post How to Use Lookalike Audiences: A Guide For Paid Media Platforms appeared first on Ignite Visibility ..read more

Ignite Visibility is an innovative, full-service digital marketing agency. It’s a part of our mission to bring the latest, most effective strategies to clients, and this often involves conducting research to stay ahead of the curve. Our leaders believe standout creative is the key to differentiating ourselves and our clients from the competition. To better understand... The post 2024 Creative Digital Marketing Study Reveals Disruptive Industry Changes appeared first on Ignite Visibility ..read more

What if you could make your ads better and smarter without spending ages on them? Google’s responsive search ads can do just that, using advanced machine learning to show the best ad to your audience. In this blog, our Senior Vice President of Paid Media, Meghan Parsons, will tell you more about this game-changing ad... The post Google Responsive Display Ads: Best Practices, Benefits, Ad Specs and More appeared first on Ignite Visibility ..read more

Moz has recently introduced a new metric, Brand Authority, in its Moz Pro SEO tool kit along with the Moz API. While you may be familiar with domain authority and its importance in SEO, the Brand Authority metric is notably different and is worth optimizing separately. In this blog, I’ll tell you all about this... The post How to Build Your Website’s Brand Authority for SEO in 7 Different Ways appeared first on Ignite Visibility ..read more

How are you creating content? Are you copying trends that die over time, or are you creating content on topics that will benefit your audience for years to come? In this blog, I’ll explain what evergreen content is and how you can use it to improve your overall SEO strategy. What You’ll Learn What is... The post How to Create Evergreen Content for SEO While Increasing Traffic appeared first on Ignite Visibility ..read more

International Women’s Day is more than an opportunity to celebrate the accomplishments of our female leaders and innovators. It’s a key moment to inspire and empower future generations of women, fostering a spirit of perseverance and encouraging them to boldly pursue their dreams and ambitions.  In honor of International Women’s Day, I interviewed some of... The post Celebrating Women’s Day: 10 Tips from Outstanding Female Marketing Leaders appeared first on Ignite Visibility ..read more

As an SEO manager, I’m often asked whether websites should use an HTML sitemap vs. XML sitemap. My answer is always the same – use both!  In this post, I’ll explain the key differences between an HTML sitemap vs. XML sitemap, when to use each, and strategies to leverage both for better website performance. What... The post HTML Sitemap vs XML Sitemap: Which is Better for Your Website appeared first on Ignite Visibility ..read more

If you are searching for anything product-related, you have probably seen Google’s recently updated search results. With options to filter by subcategories, stores that sell it, price, brand, and more, it’s an overwhelming experience. In this article, we will take a look at the search results, features, and more. Our goal? To determine how a... The post 5 Tips For Niche Google Product SEO in 2024 (+ A Checklist) appeared first on Ignite Visibility ..read more