All Things Must Pass…. a George Harrison roadtrip
Esther Nagle Blog
by Esther Nagle
2y ago
In the midst of some very challenging times, I have a tattoo that reminds me, in the handwriting of my hero George Harrison, that ‘All Things Must Pass’. This is true of all things, the good and the bad, and the inbetween. The album of that name is my ‘therapy album’, and due to some huge personal challenges, it’s been played a lot in recent months. The title song is particularly comforting, and reminds me   “Now the darkness only stays the night time In the morning it will fade away Daylight is good at arriving at the right time It’s not always gonna be this grey” A few mon ..read more
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Apple killed your email open rates! Or did they?
Esther Nagle Blog
by Esther Nagle
2y ago
With the release of IOS 15 in September 2021, Apple dealt a big blow to email marketers.  The Mail Privacy Protection feature is great news for consumers. It is designed specifically to protect users’ data from third party apps.  Such as… um… email marketing software! Users can opt in to the MPP to protect their email data from being shared. So, emails opened in the iphone mail app on IOS15 can no longer be guaranteed to send the information email marketers have long relied on.           Information such as  If and when a user opens the email The geolo ..read more
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When self-care gets lost in the storms
Esther Nagle Blog
by Esther Nagle
2y ago
I’m not very good at maintaining habits.  Or at least, not the healthy, nourishing ones! I’ve been hugely successful at nurturing the unhelpful and harmful ones, but struggle to keep up with things that are good for me. Fortunately, I have come a long way since I thought that harmful was all I deserved. I know now that I deserve to do the things that make me feel good and keep me well. But that doesn’t mean that I am able to do them. Weirdly, when life gets tough and I need those nourishing habits, they seem to fall by the wayside. Maybe this is a side effect of the most challenging 18 mo ..read more
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4 Tips to help ADHD entrepreneurs succeed with email marketing
Esther Nagle Blog
by Esther Nagle
2y ago
All the business advice out there tells you that one of the most important factors in business is consistency. Message. Platforms. Communication. Offers. Business offerings. Apparently, they all need to be consistent. ???? Now, I don’t know about you, but I don’t do consistency well, I’m all in when I’m in. And then I’ll be all in about forgetting about it entirely. It’s not exactly helpful when you want to grow and nurture your email list is it? So how can you ensure you can keep up with emailing your list? Here are some tips that I find helpful Make it sustainable Emailing daily might work f ..read more
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Should you risk alienating people in your copy?
Esther Nagle Blog
by Esther Nagle
2y ago
We all want to be liked, don’t we? Being accepted, being part of the tribe, is fundamental to our basic human drives. Our primitive ancestors would die if they were rejected by their tribe. The need for acceptance is a survival instinct that’s still hard coded into us. So it hurts when people don’t like us. And it hurts when people don’t like your business, your content. But do you need everyone to like you and your content? I spent many years craving acceptance that I never got. When I reached my 40s I realised that a lot of the people whose rejection I feared weren’t even people I liked, so ..read more
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Unleash your Ferocious Dog and find your tribe
Esther Nagle Blog
by Esther Nagle
2y ago
Folk punk rock band Ferocious Dog aren’t to everyone’s taste. They’re loud. They’re very opinionated. They’re sweary. They sing songs about mental illness, rebellion, war, activism, addiction…  They’re not exactly mainstream! They don’t try to appeal to everyone. Their music speaks clearly of who they are, what they stand for, and who they speak to, for and against. I know people who would hate their music… Others who would hate their politics… And my mother would hate their vast collection of tattoos! They’re not for everyone. They don’t want to be for everyone.  They are for their ..read more
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You’ll want to give up sometimes. I’m so glad I didn’t!
Esther Nagle Blog
by Esther Nagle
2y ago
I’ve made a lot of mistakes with email marketing over the years. I once spent a few months taking hours each week to write a weekly email, sending out carefully crafted words of wisdom, and forget to make any sort of offer… I’d forget to email my list for ages, until it was time to make an offer, then I’d send them one email, conclude that they hated me, and disappear for a few more months… I’ve written boring emails, long rambling emails, emails that were all about me, emails that had no discernible point to them… I’ve sent emails that have made me wish I could recall them all and never send ..read more
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What I learned by NOT buying Marie Forleo’s course!
Esther Nagle Blog
by Esther Nagle
2y ago
“No one reads emails anyway, what’s the point in growing an email list?” With social media the big omnipresent beast it is, it’s easy to think that it is THE way to communicate with your customers. When you look at all the unread email in your inbox, and think about all those mailing lists you just unsubscribed from, you can be forgiven for thinking there’s just no point to email these days. But… When Facebook crashed for several hours last month, email proved its worth… When algorithms change, email shows how reliable it is… When your once-bustling social media group no longer sees interactio ..read more
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What can copywriting learn from rock bands?
Esther Nagle Blog
by Esther Nagle
2y ago
Olly Knights, the singer of Turin Brakes, was telling the audience about how he is often asked what his songs are about.  In one of the most profound statements I’ve ever heard at a rock gig, he said ‘the songs are about how you feel when you listen to them’… Such a powerful statement that applies to all the media we consume. And vital to remember when you’re writing your copy… Your words are never read in the same vein you wrote them in. They get filtered through your reader’s mood, experience, biases, and emotional filters. This is why it’s so important that you know as much as you can ..read more
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I’m not trying anymore….
Esther Nagle Blog
by Esther Nagle
2y ago
This morning, I arrived at my violin lesson as ‘someone who is trying to learn to play the violin’. I emerged a fully-fledged fiddle player. As I played in harmony with my teacher, playing a tune I barely knew, at a tempo she set, I felt something shift in me. After a year and a half of lessons, resistance, sporadic practice, and conviction that I was never going to feel like a real player…today, everything fell into place, and I knew that I am a musician. Now, she will tell me that I’ve always been able to say that, since the first lesson I had. But I didn’t feel it. I was always *trying*. An ..read more
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