I had the pleasure of chatting with MarTech's Constantine von Hoffman recently, helping to explain what deliverability is, why it matters, and what you need to know about Yahoo and Google's evolving sender requirements. In the resulting article, there's lots of great insight from Cynthia Price, SVP of Marketing at Litmus, as well! And a mention of Spam Resource! (Thanks for that, much appreciated!) Click on over to MarTech to read it ..read more

It's time for another interview! This time, I have the pleasure of talking to my friend LB Blair! LB has been in the email industry for nearly ten years now. With stints at IBM (Silverpop), ClickDimensions, 250ok and Validity, she has honed her deliverability knowledge to a sharp, expert consultant's role which encompasses much of what she does now as Head of Deliverability for . You can find her Linkedin Profile here. LB, thank you for taking the time to talk to me today! We worked together on a webinar recently, where you impressed me with your depth of knowledge in the deliverability s ..read more

Here's Mickey Chandler in one of his new videos talking about a recent decision of potential interest to those in email marketing land. This case is one of a number of recent cases alleging that open tracking is bad and evil and ultimately the allegations here don't really strike me much to write home about (as I don't think open tracking is evil), but what do I know, as I am not a lawyer.  Mickey, however, is a lawyer and found something very interesting in the court's opinion regarding Hartley -- ultimately reinforcing why permission rules.  Check out the video above, or click on ..read more

I love word clouds! They're lots of fun. They're a great way to visualize writing in a way that highlights which words and concepts were likely most important to the authors. Or, at least, the things that were most talked about. So, what if we took all the text from Spam Resource and loaded it up into a word cloud to see what it would give me? Well, that turned out to be too hard and messy since the extracted text of Spam Resource is more than 515,000 words, so forget that. What if, instead if we took all of the titles for every single Spam Resource post, all 1502 currently published article ..read more

BIMI (Brand Identifiers for Message Identification) is a really interesting protocol. It allows a domain owner to publish a logo, meant to be displayed alongside emails from that domain, in various email clients. It works in close conjunction with email authentication and DMARC, requiring that a domain have a DMARC policy of quarantine or reject in place before a logo can be shown. And with a Verified Mark Certificate (VMC), a domain owner is able to assert that the logo displayed is valid, associated with the domain owner, and trademarked. BIMI is a good thing to help show off that you're ..read more

Email marketing, automation and CRM platform HubSpot is hiring! They're looking for a Senior Deliverability Consultant. Might you be the right fit for this role? Quite possibly, if you have: Deep understanding and experience with the common roadblocks experienced by senders of all sizes and industries. Worked for a marketing automation platform or email service provider. A commitment to white-hat practices and sending. Fluency in marketing strategy and technical requirements like bounce handling, authentication and DNS.   Expertise earned by working through a broad variety of deliverab ..read more

Way back in 2016, there were a series of blog posts that laid out the reasons both for and against double opt-in. Positioned as "single opt-in versus double opt-in," it was a good point/counterpoint on the topic. Sadly, a couple of the articles have succumbed to internet bit rot, so I've collected links for all four articles that lead to Internet Archive copies. Single Opt-in vs. Double Opt-in: The case for SOI: https://xnnd.com/tzoz The case for DOI: https://xnnd.com/7f88 The Court of Public Opinion: https://xnnd.com/9gvd The Verdict on Email Permission: https://xnnd.com/qpc1 Thanks to Jo ..read more

Klaviyo is hiring! They're looking to add an additional US Deliverability Strategist. In that role, "You will be a part of our senior customer-facing deliverability team. As the subject matter expert, you will be a close partner with our Customer Success, Support, Sales, and Onboarding Teams to develop and iterate on strategies that improve both our customers and our teams." Duties include providing consultative email deliverability strategies to our customers as needed, conducting in-depth investigations, reviews, and audits into email sending practices, assisting customers with blocklists ..read more

Email newsletter platform beehiiv, "already home to tens of thousands of the most popular newsletters in the world," is hiring! The role: Security Engineer, Anti-Abuse. Cold you bee the one person that they're looking for? That perfect person would have: Experience working on a cross-functional security team responsible for application abuse detection and mitigation Understanding and experience with quantitative risk-based analysis Familiarity with email-specific topics Experience with KYC/third-party anti-fraud tools Strong troubleshooting skills for starters. To learn more and/or to appl ..read more

In case you weren't able to check out the Valimail/NGP VAN webinar last week focusing on "Increasing Deliverability in the Political and Advocacy Spaces" last week presented by yours truly (Al Iverson from Valimail), Sandro Cocito from NGP VAN and Craig Grella from NGP VAN, do not fret! I've put together an overview and embedded recording, sharing everything we talked about, and giving you a chance to hear all the questions (and answers) we tackled along the way. Click on over to the Valimail blog to check it out. And thank you to the fine folks at NGP VAN (including Alex!) for their help, h ..read more