The Media Awards 2023 Are Now Open for Entry
AdWorld.ie
by AdWorld
5d ago
The Media Awards 2023 are now open for entry with the closing date for entries set for March 21 at 5pm. The gala black-tie Awards night will once again take place in the RDS on April 27 2023. This year the organisers have introduced a new category – the Best Sustainability Initiative. The category is open to all organisations and looks to recognise and reward a change, campaign, project or event (internal or external) that has enhanced the environmental credentials of the company or brand. Over the coming weeks, a panel of Irish and international judges will be appointed to the judging panel ..read more
Visit website
New OCS Survey Finds 86% of People Visited a Supermarket in the Past Month
AdWorld.ie
by AdWorld
5d ago
James Byrne, marketing manager, PML Group with this week’s Out \ Look on Out of Home. New OCS survey finds 86% of people visited a supermarket in the past month Place-based media seen in places such as supermarkets, shopping malls and transport hubs are seeing increasing audiences a new survey shows. 86% of people have visited a supermarket in the past month reports our latest OCS survey of more than three thousand Irish adults. Other notable destinations are shopping centres / high street at 61%, pharmacies (53%). A quarter of adults have visited a gym or health club in the past month. Comp ..read more
Visit website
MediaCom Ireland Rebrands as EssenceMediaCom Following Global Merger
AdWorld.ie
by AdWorld
5d ago
Pictured: Ed Ling, Chief Growth and Operations Officer at EssenceMediaCom Ireland MediaCom Ireland has rebranded as EssenceMediacom following the decision by parent WPP to merge the two businesses last year. EssenceMediaCom sits within WPP’s media investment group Group M and employs 10,000 people in 120 offices around the world. Media billings in 2021 were in excess of $21bn. Global clients include Bayer, Google, Mars, NBCUniversal, PlayStation, The Coca-Cola Company and Uber. According to Ed Ling, chief growth & operations officer, EssenceMediaCom Ireland, the new agency combines Essence ..read more
Visit website
Carol Lambert to Leave Publicis Dublin After 22 Years
AdWorld.ie
by AdWorld
5d ago
One of the advertising industry’s top creative directors, Carol Lambert, is stepping down from her role as board creative director with Publicis Dublin over the coming months. Lambert has been with the agency for 22 years and has won numerous Irish and international awards during that time. She has also judged at The One Show, Cannes Lions, ADCE, ICAD and the Lisbon Festival. “I joined Publicis 22 years ago, and with the collaboration of amazing colleagues we built an outstanding creative product. Publicis Dublin has won an incredible and extensive collection of creative awards over many years ..read more
Visit website
Irish Indo Showcases Rugby Coverage With New Campaign by The Public House
AdWorld.ie
by AdWorld
5d ago
The Public House has rolled out a new rugby-themed campaign for the Irish Independent and Sunday Independent to showcase their in-depth coverage of the Guinness Six Nations series which kicks off this weekend. The campaign, which will run over press, social, digital and TV, follows the journey of a rugby ball through on-pitch action and post-match antics. “The message is clear and simple, the Irish Independent gives you the big picture on all- things rugby this spring.” “Sport is such a key content pillar for the Irish Independent and this campaign positions us as the Number 1 destination for ..read more
Visit website
BBDO Dublin Promotes Barry O’Sullivan to Digital Leadership Role
AdWorld.ie
by AdWorld
5d ago
BBDO Dublin has promoted Barry O’Sullivan to the newly created role of digital project director. O’Sullivan joined the agency in 2011 as a digital producer and has been a key part of agency teams that have picked up several awards at Cannes Lions, The Webbys, The Lovies and The Sharks.  He has also worked with clients like the Road Safety Authority, Tourism Northern Ireland, WaterWipes and more.  He has also worked on BBDO in Los Angeles and Poland. Jess Derby, head of content and production said: “Barry has a unique skillset in our industry: an understanding of brands and their pla ..read more
Visit website
Allcare Pharmacy Sponsors RTÉ’s Today With Claire Byrne
AdWorld.ie
by AdWorld
5d ago
Pictured: Caroline Burton, Uniphar Group, Aoife Hofler, Javelin and Geraldine O’Leary, RTÉ Allcare Pharmacy is the new sponsor of RTÉ’ Radio One’s Today with Claire Byrne. In a deal that was brokered by Javelin, the 11-month sponsorship includes six ten second sponsorship stings per show, sponsor-credited promos on Rising Time, Liveline, Drivetime, Saturday with Colm O’ Mongain and Brendan O’ Connor as well as podcast and homepage sponsorship. Today with Claire Byrne is currently joint seventh most listened-to radio programme in the country, with a daily audience of 344,000. “Allcare Pharmacy ..read more
Visit website
IAB Ireland Webinar Series Kicks Off With Understanding Customers in a Cookieless World
AdWorld.ie
by AdWorld
5d ago
Pictured: Reach’s Hugh Crowther With Google Chrome’s support of third-party cookies to stop by the end of 2024, and many other browsers blocking them for years, IAB Ireland will be hosting a 30-minute webinar next week to discuss how to understand your customers in the cookieless world. Hugh Crowther, group sales director and Alan Curley, client strategy director, both of Reach Solutions Ireland, will share their learnings and insights from the publisher’s data journey to date. The webinar will be streamed live on Wednesday, February 8, from 10am-10.30am. It is also the first in a series of IA ..read more
Visit website
Sky’s Challenge Makes its Debut on Saorview
AdWorld.ie
by AdWorld
5d ago
Catchphrase on Challenge The Sky-owned channel Challenge has made its debut on the Saorview platform. The addition of Challenge to Saorview’s line-up follows that of Sky News to the platform in late 2021. It will now sit alongside the likes of RTÉ One, RTÉ2, Virgin Media One, Virgin Media Two, Virgin Media Three, Virgin Media Four, TG4, RTÉjr, RTÉ One +1, RTÉ2 +1, RTÉ News and Oireachtas TV. According to Nielsen figures, 37% of all Irish TV households have Saorview, with 12% of homes using Saorview as their only TV service. Sky Media’s Malcolm Murray “Challenge offers classic cult shows, world ..read more
Visit website
Young Adults Will Need More Financial Support in 2023 According to Core Research
AdWorld.ie
by AdWorld
6d ago
  Housing is the dominant concern for Irish adults under the age of 40 while inflation was the most important issue those over the age of 40 years old, according to Core’s annual PREDICT report which reports on the public expectations for the year ahead. Carried out by Core Research, the report examines the attitudes and expectations of 1,000 adults across five key themes which are explored in-depth in a webinar (above) hosted by Core’s marketing director Finian Murphy. To watch the full webinar click HERE The report notes that 54% of those under 40 say the ongoing crisis was their main ..read more
Visit website

Follow AdWorld.ie on Feedspot

Continue with Google
OR