AIG Insurance Backs New Golfing Podcast from DMG Media
AdWorld.ie
by AdWorld
4d ago
Pictured: Shane O’Donoghue DMG Media Ireland has launched a new golfing  podcast series. Called Major Moments with Shane O’Donoghue, the new series is sponsored by AIG Insurance. Drawing on his extensive contacts, covering golf for TV networks around the world, golf broadcaster Shane O’Donoghue is well-known in golfing circles and to coincide with The Masters in Augusta, the new podcast series kicks off with a conversation with US golfing legend Mark O’Meara. Other guests in the first month include Tom Watson, Gary Player and Corey Pavin. According to Shane O’Donoghue: “I have spent the l ..read more
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Tickets For Media Awards on April 25th 2024 Now on Sale
AdWorld.ie
by AdWorld
4d ago
With less than two weeks to go until the Media Awards 2024, tickets for the gala black tie event on April 25th have gone on sale. The organisers have advised that this year tickets are expected to sell out fast so early booking is advisable.  To book tickets click HERE Tickets booked online incur a booking charge. To avoid this, contact info@mediaawards.ie or phone +353 1 284 6096. Earlier this week, the shortlisted entries for this year’s awards was published after 250 entries were received. The final round of “live judging” for some of the categories is scheduled to take place next week ..read more
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Out Look: Close Encounters of a Disney+ Kind
AdWorld.ie
by AdWorld
4d ago
Aaron Poole, marketing executive, PML Group with this week’s Out \ Look on Out of Home Close Encounters of a Disney+ Kind In 2023 Disney+ leveraged the ‘difference of being different’ on Outdoor, realising the big, iconic & powerful storytelling prowess that it can deliver by way of custom and special builds. The entertainment giant has recently refreshed its “Think you know Disney+?” campaign for 2024, encouraging service users to explore beyond the classic Disney content by reminding service users that there’s more to explore beyond animation and superheroes. Planned by Zenith and Sourc ..read more
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The Public House Highlights Gaza’s Plight in Campaign for GOAL
AdWorld.ie
by AdWorld
4d ago
The Public House has created a new campaign for the humanitarian response agency GOAL to highlight the crisis in Gaza and raise much needed funds for the communities that are facing famine, widespread disease, dehydration and escalating violence. The agency worked with GOAL on a pro bono basis together with Will Farrell at Blast Audio, and actress, Ali White. According to the agency, the campaign needed to really emotionally resonate with the Irish public, and radio was chosen as the ideal format for this message. The emotive radio ad is predicated on the knowledge that unborn babies can begin ..read more
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Opinion: How to Win in Retail in 2024
AdWorld.ie
by AdWorld
4d ago
By Maedhbh Kelly, Senior PPC Client Lead at Wolfgang Digital Meta’s bounceback, the rise of Temu and the continued strength of email marketing are just come of the main observations from Wolfgang Digital’s latest analysis of the Irish online retail market, as Maedhbh Kelly writes. As retailers grapple with new consumer behaviours, increased competition, expanding regulatory pressures and the proliferation of AI, the fact is that one thing never changes – the mission for growth. At Wolfgang Digital, we were keen to extract some overarching trends in relation to how online retail fared in 2023 ..read more
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Boots Partners with Posterplan & EssenceMediacom for New OOH Campaign
AdWorld.ie
by AdWorld
4d ago
Boots Ireland has teamed up with EssenceMediacom and Posterplan for a media-first programmatic OOH campaign which went live this week. The campaign features the retailer’s own No 7 Future Renew brand, one of its best- selling lines, which now includes a range with added SPF to help protect against UV rays. The campaign will run until June 4th. Active on Orb screens and the digital screen at the prominent St Stephens Green shopping centre, the campaign features dynamic messaging that only activates when UV is moderate (3+ on the UV index). As the UV fluctuates, so does the creative copy. When ..read more
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TBWA Rolls Out New Content Series for Glenveagh Homes
AdWorld.ie
by AdWorld
4d ago
TBWA\Dublin has rolled out a new five-part content series called “New Build versus Doer-Upper”’ for client Glenveagh Homes. The series, hosted by Dermot Bannon, follows a first-time buyer family as they navigate the home-buying journey and decide whether a new build home or a second-hand doer-upper is right for them. Filmed by Bolt, TBWA’s production arm, the series includes a visit to a potential doer-upper home with expert tips on what to look out for, an overnight stay in a brand-new A-rated home, the community experience, plus tips on financial options available to first-time buyers. Accor ..read more
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Ger Roe Joins Cannes Lions Jury & Rachel Furlong Wins Roger Hatchuel Scholarship
AdWorld.ie
by AdWorld
4d ago
With the countdown to the Cannes Lions festival in June well underway, Publicis Dublin’s Ger Roe has been appointed to the Print & Publishing Jury. With multiple Cannes Lions already to his name, in addition to LIA, Shark, and One Show awards, Roe says he is looking forward to the judging. “I’m absolutely thrilled to be asked to judge Cannes 2024. It’s professionally and personally a huge honour given that Cannes is the pinnacle of marketing creative excellence. I’m also really looking forward to adding my voice to the room and looking to unearth the best work in the world.” Meanwhile, Ca ..read more
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Media.Monks Appoints Genevieve Woods as Country Manager for Ireland
AdWorld.ie
by AdWorld
4d ago
Genevieve Woods has been appointed as general manager for Ireland of the S4 Capital-owned Media.Monks. Woods joins Media.Monks from Accenture where she led marketing and communications for The Dock, Accenture’s flagship global innovation hub based in Dublin. Additionally, she was involved in the publication of several pivotal research reports on business strategy and the potential impact of technologies like generative AI on different industries. Wood has built her expertise at other previous agencies such as Leo Burnett’s Arc agency, Karmarama (now Accenture Song), and Grey. Clients she has ..read more
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Boys+Girls Bring Love to the Aisles in New Campaign for Centra
AdWorld.ie
by AdWorld
4d ago
Boys+Girls has rolled out a new TV campaign for Centra, the Musgrave-owned convenience retail brand. This is the agency’s first TV campaign for the retailer since picking up the SuperValu and Centra accounts last year. The new campaign, called Dinner Made Easy, focuses on Centra’s freshly prepared meals range and features two charming golden oldies who fall in love at first sight over a Centra Freshly Prepared Chicken Tikka meal. The hilariously heart-warming story unfolds as our two shoppers share a moment of connection that challenges the conventional romance story. According to Niamh Ryan ..read more
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