1 of 3 EssenceMediacom picked up the coveted Grand Prix at the annual TAM Ireland TV planning awards. The GroupM agency won the Grand Prix for its work with Boots on the “Boots Gets ready with TV & TikTok Live” which also won the top award in the Best Use of Innovation category. According to the judges’ citation: “ EssenceMediacom found the perfect way to marry the scale, reach and effectiveness of TV with the cultural immediacy of a growing social media trend, busting the norms of how TV ad breaks work with incredible results. The TAMI Judges agreed that this was a really innova ..read more

With less than a month to go to Cannes, IAPI and Enterprise Ireland have announced details of the inaugural Irish Lunch which will take place during the advertising festival in the south of France. The Irish Lunch also marks the beginning of a collaboration between IAPI and Enterprise Ireland to support the creative industries in Ireland. Hosted by IAPI and Enterprise Ireland, the lunch is by invitation only and will bring together Irish agencies, brand marketers, and a select group of influential figures from the advertising and media sectors under the banner ‘Ireland: Where Creative is Nativ ..read more

Jane Madden has been appointed as the new managing director Forsman & Bodenfors Dublin. She will also remain on  as interim strategy director with the agency formerly known as In the Company of Huskies. In her new role, Madden will report into CEO of the Dublin office,Jonathan Forrest. Madden has over 25 years experience in the advertising business, having started her career in the United States at Goodby Silverstein. Upon returning to Ireland, she worked in various planning roles with agencies like  McCann and Publicis. She then transitioned to media as strategy drector at Dents ..read more

James Byrne, marketing manager, PML Group with this week’s Out \ Look on Out of Home. From Darkness Into Light As dawn approaches this Saturday, more than 150,000 people are expected to mobilise for this year’s Darkness Into Light event, sponsored by Electric Ireland. Now in its 15th year, the event involves a 5km walk in support of Pieta House’s ongoing battle against suicide and self-harm. Last year’s efforts enabled over 100,000 helpline calls and texts, nearly 51,000 hours of counselling, and about 7,000 unique therapy journeys to those who needed them. Electric Ireland has been a steadfa ..read more

Finian Murphy, Marketing Director of Core. With continued uncertainty, political leaders have a challenging job to re-connect with the Irish public to reassure them that there is a plan, writes Finian Murphy. In Core’s Consumer  Mindset report, Naomi Staff wrote about society being in “limbo land,” and the data in our latest report for April report would suggest, this still  holds true. In many ways, this isn’t unique to Ireland. This month alone, there is potential political change in India, where close to one billion people can vote; there is conflict in the Middle East with uncert ..read more

The Plant-It Food Co. has been named the winner of the Love Irish Food Brand Development Award for 2024 with a prize worth in excess of €160,000. The award is run in partnership with OOH company Global, and is supported by Checkout Magazine as trade media partner, Owensddb for creative content and Marketing Network for digital support. Based in Dublin, The Plant-It Food Co. is an award winning, Irish frozen food company producing nutritious plant-based products. With over 60 years combined food experience between its two founders – Declan Gallagher, of Promise Gluten-Free and Tadhg Geary, of P ..read more

IAPI has announced the names of this year’s recipients of the Female Futures Fund Programme. Now in its fifth year, the Female Futures Fund Programme is dedicated to nurturing, retaining, and propelling outstanding female talent within the advertising, media, and communications industry into leadership roles and is sponsored by Diageo. The recipients will participate in a series of three full-day workshops facilitated by Danica Murphy, founder of PRISM Leadership & Change Consulting, later this year. The recipients of the 2024 programme are:  Adrienne Hudspeth, Global Programme Direc ..read more

In an industry that is overwhelmingly dominated by 20 and 30 year olds, Rachel Costello, who is now in her 50s, writes that experience still counts for a lot. Well, to start with, I don’t feel like I am fifty other than in the body. I still view the world through the eyes of a twenty-something and having children who are in their teens and being surrounded by a majority of co-workers who are young enough to be my offspring more than helps to keep my mind young. Working in a fast-paced industry that’s always moving forward, looking towards the future, it is in fact hard to associate myself wit ..read more

Bank of Ireland has rolled out a new campaign to promote its innovative EcoSaver mortgage offering. Created by The Bank Collective by WPP, which is made up of Folk VML and Grey Consulting, the campaign is running across TV, OOH, social and digital media channels. Media is being handled by OMD. Featuring Baz Ashmawy, the campaign invites consumers to celebrate their home’s Building Energy Rating (BER) and get access to discounted mortgage rates in the process. According to Laura Lynch, chief marketing officer, Bank of Ireland: “Uniquely in the Irish market, the Bank of Ireland Ecosaver Mortgage ..read more

Gas Networks Ireland has launched a new campaign aimed at anyone planning excavation work to check for gas pipelines before breaking ground. The playful but serious campaign, which was created by Publicis Dublin, features one particular anxious badger called Keith who wonders if his recent digging should be of concern. Keith overhears a construction worker inform a trainee of the importance of checking for gas pipes. He then begins to stress about the years he’s spent digging underground, ignorant of the dangers. The helpful construction worker hands him his mobile phone indicating the Gas Net ..read more