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Adworld.ie is the online information portal of Irish Marketing Journal (IMJ), Ireland's leading magazine for the marketing, advertising and media.
AdWorld.ie
3d ago
Avonmore, the dairy business that forms part of the food and agri-business co-op Tirlán has launched a new campaign Called “Make Every Day this Good”, the campaign was created by goosebump and tells the story of a young girl tracking her grandmother’s journey from the far side of the world to an emotional reunion. The ..read more
AdWorld.ie
1w ago
The teams that have been shortlisted for the 2025 Cannes Young Lions competition have been named by IAPI. Nearly 100 teams took part in this year’s competition and the shortlisted teams will now have the opportunity to present their entries before an expert judging panel next week. Only seven teams will be chosen to compete ..read more
AdWorld.ie
1w ago
Amazon has already established itself as a serious player in the Irish e-commerce market. With its own dedicated Irish store set to launch this year, the scene is set for a battle for the hearts, minds and wallets of Irish consumers, writes Brendan Almack, MD of Wolfgang Digital In 2024 Amazon announced the imminent launch ..read more
AdWorld.ie
1w ago
Sylvia Cawley, the former managing director of the IPG-owned media agency Initiative has been appointed as the new head of dunnhumby Ireland. With over 17 years’ experience at IPG Mediabrands, Cawley has led strategic initiatives for some of the world’s most recognised brands, including Amazon, Tesco, Deliveroo, and BMW. Originally founded by Edwina Dunn and ..read more
AdWorld.ie
1w ago
CMS Marketing has topped the shortlist for this year’s APMC Star Awards with no fewer than 14 entries making the cut for the awards which will take place on April 10 in Fallon & Byrne in Dublin. Hot on its heels is InSight Marketing with 13 shortlisted entries followed by Verve which made the cut ..read more
AdWorld.ie
1w ago
Forsman & Bodenfors Dublin has rolled out a powerful new campaign for the Road Safety Authority (RSA) to highlight the dangers of driving on rural roads where a staggering 70% of all collisions occur. Called ‘You Never Know What’s Coming’, the campaign tackles the persistent issue of incremental speeding on rural roads which contributes to ..read more
AdWorld.ie
1w ago
Brands are marching to the beat of attention in a parade of OOH this March 17th ..read more
AdWorld.ie
1w ago
GroupM x Invention has launched a powerful new campaign for the Irish Refugee Council. Called “Overwhelming,” the campaign aims to raise awareness and compassion for the challenges faced by refugees living in Ireland. The campaign has been rolled out across various media channels, including digital, outdoor, print and radio. Each of the executions features an ..read more
AdWorld.ie
1w ago
TBWA\Ireland has launched a new campaign to promote eir’s new WiFI 7 offering which boasts faster speeds and enhanced bandwidth to broadband customers. According to eir, “narrow signal’ and WiFi “dead zones” are common problems in many households. WiFi7 technology, however, can solve these problems for broadband users. According to Ronán Jennings, strategy director, TBWA\Ireland ..read more
AdWorld.ie
1w ago
Heineken Ireland has embarked on a global recruitment campaign to find a new owner for an iconic Irish pub, McLoughlin’s Bar, on Achill Island, Co Mayo. The campaign is part of Heineken Ireland’s “For the Love of Pubs” initiative which seeks to support and celebrate Irish pubs over the next three years. McLoughlin’s Bar, a ..read more