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Adworld.ie is the online information portal of Irish Marketing Journal (IMJ), Ireland's leading magazine for the marketing, advertising and media.
AdWorld.ie
9h ago
The DMG Media-owned Rollercoaster.ie has rolled out Season 5 of the highly popular parenting podcast, “A Little Birdie Told Me.” The Danone-owned Aptamil Follow on Milk is the official partner of Series 5 of the popular podcast. Hosted by broadcaster and mother-of-two, Rebecca Horan, the new season features an array of well-known personalities discussing the ..read more
AdWorld.ie
16h ago
RTÉ Sport has taken to the streets of Dublin via Precision Dynamic to celebrate its coverage of the GAA All-Ireland Senior Championship Finals and the Paris 2024 Olympics. Building anticipation, Precision DOOH activations encompass a live countdown to the GAA All-Ireland Senior Championship Finals along with a congratulations message to the winners, immediately following the ..read more
AdWorld.ie
16h ago
Taking fun to the next level through gamification the teasers engage and entertain commuters as they live, work and play in the real world ..read more
AdWorld.ie
16h ago
This week saw the release of the first of two videos produced by Core on behalf of the Office of Public Works as part of its Protect Our Park campaign which was launched this summer, asking people to keep a 50 metre distance from the deer and to never feed them. The videos feature actor ..read more
AdWorld.ie
16h ago
Core has published the third and final Effie award winning case study which picked up a gold Effie in 2023. The case study is for the Irish League of Credit Unions which, together Core were awarded a Gold Effie in the Sustained Effectiveness category of the Effies. With Irish Credit Unions in decline, and much ..read more
AdWorld.ie
16h ago
From the seas and oceans that surround us to the lakes and rivers that dot the map, Ireland has no shortage of ways for people to enjoy themselves around water. But with that gift, comes a need for awareness and knowledge about safety. The Public House has rolled out a new cross platform advertising campaign ..read more
AdWorld.ie
16h ago
David Douglas, the founder and managing director of digital agency Ebow, has sold a majority stake in the agency to a UK membership-based business club called Prosper² for an undisclosed amount. The share sale coupled with an additional investment by Prosper² will allow the agency to expand its footprint into the UK with new offices ..read more
AdWorld.ie
16h ago
A world of fast answers needs better questions, and of course better frames, writes Dave Tallon. Let’s start with questions…. Growing up I was a pain in the ass (still am). I asked an annoyingly large amount of questions (still do). We all did. We were fearless, curious, hungry, learners. Then we grew up. And mostly ..read more
AdWorld.ie
16h ago
A new survey of freelancers working in the Irish film, TV and video industry paints a picture of an industry that is underworked and overstressed with many freelancers often feeling isolated and unhappy. The survey was carried out by the online freelance talent platform Crewless which allows producers hire freelance talent online. The platform was ..read more
AdWorld.ie
16h ago
The 2024 Irish Journalism Awards will be held on November 13 with the final deadline for entries set for September 4. The awards which were launched this week by NewsBrands Ireland are being supported by Google News Initiative and are open to any work published in print, online, mobile, TV/video, or audio. The Irish Journalism ..read more