You know you have Spanish-speaking customers, but are you doing a good job with your bilingual marketing efforts? Maybe your answer is “so-so.” Could you do better? We think you can, but first, we must go beyond the notion that a translated website means you have bilingual marketing campaigns. Website Translation and Bilingual Marketing The first step in your bilingual marketing campaign is translating your website. So, it is worth allocating a marketing budget if you’re going after more business in the Latinx market. Opening your customer base to a second language gives you a competitive adva ..read more

To stand out from the competition, your business needs to attract a global audience. Creating quality and high-ranking content is a great way to get potential clients to notice you, but it can only get you so far. To establish a strong online presence, you need to consider the importance of language. According to a survey conducted by CSA Research, 40% of online consumers won’t even consider completing a purchase in a language other than their native one. In Europe alone, 90% of internet users prefer to browse the web in their own language. If you want to attract global consumers, developing a ..read more

Mailchimp is a marketing campaign tool that allows users to manage their email subscribers easily. Mailchimp’s marketing functionality is for more than just emails, though, and integrating it with your WordPress site can result in streamlined marketing for your business. If you’ve been paying attention to the WP Buffs blog, then you’ve seen MailChimp for WordPress (MC4WP) mentioned as one of our top WordPress email plugins. We will walk you through how to use Mailchimp with WordPress using the Mailchimp for WordPress Plugin and traditional code. MC4WP: MailChimp for WordPress Mailchimp for Wo ..read more

People use WordPress to create websites for individuals and businesses. One way to help repeat visitors know that the site is yours is to have a custom WordPress favicon. What is a Favicon? A favicon is an icon that shows up in the browser tab or window and on the list of bookmarks or favorites specifically associated with a particular site. If a browser does not find a custom favicon, it shows a default favicon instead. A WordPress favicon is often a tiny version of the site’s logo. You may be able to shrink the logo to favicon size, but it is usually necessary to create one related to the or ..read more

If you run your own business, offer freelance services, or run a blog, you likely have a website that you created to show off your skills and offerings. A website is one of the best ways to build visibility on the web, whether you’re building your business or simply maintaining it. One of the best ways to increase revenue or traffic to your website is to rebrand yourself. Not only can rebranding yourself and your website draw in more website visitors, but it can also help you stand out on various platforms. Rebranding your style to better fit with the times starts with rebranding your website ..read more

Every content creator and site admin know that small details matter a lot, and there is no second impression on the Internet. A beautiful color scheme, excellent animation effect, or an attractive 404 page are details that make or break the user experience.  A 404 page is the technical expression describing situations when a page isn’t found. For example, it might be because the user mistypes an URL in the browser tab or that webpage is no longer online.  In the following paragraphs, you will learn how to edit a 404 page in WordPress. An attractive 404 page is the best solution to ov ..read more

If you hear complaints about your website’s load speed or would like to load your web pages faster and improve your user experience, you may want to consider how to eliminate render-blocking resources. Regardless of the reason, how fast a website appears in front of the visitor’s face can impact the user experience and cause your business to miss out on client connections. The user’s website experience is mainly dependent on the critical rendering pathway and managing the scripts your website loads during the rendering process. What Is Rendering? All websites follow a pathway for the user to s ..read more

WordPress developers sometimes need to add code snippets to make desired functions work on a website. A standard method of doing this is editing the functions.php file of the theme. If you are new to WordPress, altering theme files might seem scary. No matter how good of a developer you become, that fear doesn’t go away, but you can reduce the risk of something going wrong by wisely deciding your method on altering the functions.php file of your website. Let’s start with discussing what the functions.php file does, then dive right into how to edit functions.php in WordPress and what you should ..read more

As a WordPress site owner, you’ve thought about affiliate marketing at some point. Maybe you’ve tried to make it work, but it failed for some reason and you gave up. I’m here to tell you to give affiliate marketing one more chance! After all, over 80% of brands around the world make money online through affiliate marketing. At Empire Flippers, we’ve seen affiliate marketing drive up a business’s value so much more than businesses that don’t utilize it. Of the 177 businesses sold this year to date, on average, a business with affiliate marketing sold for $161,511.55 at an average sales multiple ..read more

As you might have heard, the average customer needs an average of 7 interactions with your brand before making the first purchase. How do you assure your company’s website content is making the seven interactions with customers it truly deserves? Get the best social media plugin for WordPress to share content with potential clients around the world, simply and effectively! One of the best ways to spotlight your business in multiple touch points is by using a plugin. Choosing the option, however, can feel like picking out a new car at the dealership. There are countless bells and whistles to co ..read more