The Wise Marketer | The Global Voice of Customer Loyalty
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The Global Voice of Customer Loyalty - and the only objective source of customer loyalty news, research & thought leadership. The Wise Marketer Founded in 1999, the Wise Marketer content portal is a free and unbiased source of news, research, and best practices on loyalty marketing geared for the global marketing community.
The Wise Marketer | The Global Voice of Customer Loyalty
8h ago
What We've Got Wrong and Why It Matters Zero-Party Data (ZPD) has emerged as a powerful tool for brands to cultivate a more personalised and transparent relationship with their customers. At its core, ZPD refers to data that a customer intentionally and proactively shares with a brand, encompassing personal preferences, insights, and feedback. However, there
The post Rethinking Zero-Party Data appeared first on The Wise Marketer ..read more
The Wise Marketer | The Global Voice of Customer Loyalty
8h ago
This episode is available in audio format on our Let's Talk Loyalty podcast, and in video format on www.Loyalty.TV. Etihad Airways is the national airline of the UAE, operating more than 1,000 flights a week to over 120 destinations worldwide, with a fleet of 85 Airbus and Boeing aircraft. Etihad Guest is the loyalty programme of Etihad Airways, and it
The post #567: Etihad Guest Celebrates 10 Million Members and a New Era appeared first on The Wise Marketer ..read more
The Wise Marketer | The Global Voice of Customer Loyalty
8h ago
Generative AI-powered Opportunity Summarization and Case Summarization Turbocharge Productivity and Enhance Personalization of Customer Interactions SAN FRANCISCO, CALIFORNIA- JULY 16, 2024 - SugarCRM, provider of the award-winning intelligence-driven sales automation platform, today announced new generative AI capabilities to bring the power of greater customer intelligence and improved productivity to sales and service professionals. Other CRM
The post SugarCRM Makes Powerful Sales and Service Generative AI Capabilities Approachable and Accessible to the Midmarket appeared first on The Wise ..read more
The Wise Marketer | The Global Voice of Customer Loyalty
2d ago
The post Loyalty Summit CXM - Europe appeared first on The Wise Marketer ..read more
The Wise Marketer | The Global Voice of Customer Loyalty
2d ago
The post Social Media Marketing World appeared first on The Wise Marketer ..read more
The Wise Marketer | The Global Voice of Customer Loyalty
2d ago
The post Loyalty Summit - Europe appeared first on The Wise Marketer ..read more
The Wise Marketer | The Global Voice of Customer Loyalty
2d ago
The post Gartner Data & Analytics Summit (Brazil) appeared first on The Wise Marketer ..read more
The Wise Marketer | The Global Voice of Customer Loyalty
2d ago
The post Forrester CX North America appeared first on The Wise Marketer ..read more
The Wise Marketer | The Global Voice of Customer Loyalty
2d ago
The post DMWF (UK) appeared first on The Wise Marketer ..read more
The Wise Marketer | The Global Voice of Customer Loyalty
2d ago
The post Gartner Marketing Symposium & Expo (UK) appeared first on The Wise Marketer ..read more