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The Global Voice of Customer Loyalty - and the only objective source of customer loyalty news, research & thought leadership. The Wise Marketer Founded in 1999, the Wise Marketer content portal is a free and unbiased source of news, research, and best practices on loyalty marketing geared for the global marketing community.
The Wise Marketer
9h ago
Retail technology solutions provider adds new enterprise brands while maintaining 98.6% client retention Atlanta – February 19, 2025 – Sparkfly, an award-winning retail technology solutions company, today announced significant growth and performance achievements for 2024. The company posted a 30 percent revenue increase year-over-year, while maintaining an exceptional 98.6 percent client retention rate and a 99.4
The post Sparkfly Expands to Over 18,000 Locations, Posts 30% Growth in 2024 appeared first on The Wise Marketer ..read more
The Wise Marketer
1d ago
This episode is in Spanish and is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. En el episodio de hoy está con nosotros Cristian Ortiz, CEO de LATAM Pass, uno de los programas de viajero frecuente más grande de Latinoamérica con 49 millones de socios. Nos describe cómo ha evolucionado el programa a
The post #644: LATAM Pass– La evolución constante de un Programa de Lealtad (Spanish Episode) appeared first on The Wise Marketer ..read more
The Wise Marketer
1d ago
How Agile Technology Drives Modern Retail Success Retail has rapidly evolved and quickly accelerated and it’s clear the latest trends are something brands need to keep up with. By ways of technological advancements, shorter consumer attention spans, and shoppers’ need for even faster instant gratification, these quick transformations continue to reshape the way businesses operate
The post Empowering Retailers with Next-Gen Technology Solutions appeared first on The Wise Marketer ..read more
The Wise Marketer
2d ago
BILT, Circle K, DeepSeek, Dubai Islamic Bank, ebbo, Expedia, HSBC India, Hutch, International Loyalty Awards, LotusFlare, Loyalty Leaders 2025, Lufthansa, Pointspay, Qatar Airways, Quill, Roku, Selfridges, Shopify Spade, Stanley, Sweetgreen
The post The Loyalty Newswire<br>February 17, 2025 appeared first on The Wise Marketer ..read more
The Wise Marketer
5d ago
Predictions from Comarch’s recent webinar 2025 is here, and so is the new customer loyalty landscape. Let’s explore the most interesting and important loyalty takeaways from Comarch’s recent webinar, “From AI to Sustainability: Customer Loyalty Predictions 2025.” What lessons have we learned about loyalty strategies this past year? Which approaches are proving to be lasting, and how can brands position themselves for future
The post What We Learned About Customer Loyalty in 2025 appeared first on The Wise Marketer ..read more
The Wise Marketer
5d ago
Third Annual iSeatz "Tipping Point" Study Reveals Multi-Year Trends Impacting Travel Rewards Programs, Consumer Behaviors and Brands Investments NEW ORLEANS, Jan. 30, 2025 /PRNewswire/ -- iSeatz, the technology company powering travel experiences that inspire loyalty, has just released the third edition of its annual series exploring the dynamics of the U.S. travel loyalty marketplace: The Tipping Point: How U.S.
The post Examining U.S. Travel Loyalty in 2025: New Insights on Growth, Challenges, and Opportunities appeared first on The Wise Marketer ..read more
The Wise Marketer
5d ago
New report from Contentsquare provides answers to tough questions Digital experience has become the cornerstone of modern customer engagement, yet many brands still struggle to deliver seamless interactions across their digital properties. With rising customer acquisition costs and evolving consumer behaviors, understanding these digital dynamics has never been more critical. Contentsquare announced its latest Digital
The post How to Optimize Digital Experiences to Improve Customer Engagement appeared first on The Wise Marketer ..read more
The Wise Marketer
6d ago
The Annual Assessment of Forces and Factors Impacting Functional Performance Includes Forecasts, Facts, and Figures Going into 2025 and Beyond SAN JOSE, Calif. (Feb. 19, 2025) – The CMO Council today announced the release of the 2025 Marketing Vitality Index, an anual assesment of leading Marketing Performance Indicators (MPIs). The CMO Council’s annual Marketing Vitality
The post CMO Council Publishes New Index of Marketing Vitality appeared first on The Wise Marketer ..read more
The Wise Marketer
6d ago
Executive interview with Donovan Neale-May, Executive Director CMO Council This interview is part of the CMO Council / Wise Marketer interview series. We have been publishing interviews on assorted topics over recent months and before we got too far down the road, we thought it appropriate to talk with the man that founded the organization.
The post Getting to Know The CMO Council appeared first on The Wise Marketer ..read more
The Wise Marketer
6d ago
The Wiser Loyalty podcast series is a joint production of Let’s Talk Loyalty and The Wise Marketer. Throughout 2024, WMG CEO Bill Hanifin and CMO Aaron Dauphinee shared their insights on topics inspired by courses from the Loyalty Academy™’ Certified Loyalty Marketing Professional™ (CLMP™) program. In 2025 we shift from this academic focus to seek out insights from practitioners of the trade such
The post #643: Wiser Loyalty in 2025: Real-World Strategies from C-Suite Leaders appeared first on The Wise Marketer ..read more