SugarCRM Recognized as a Leading Vendor in Constellation ShortList for Sales Force Automation
The Wise Marketer | The Global Voice of Customer Loyalty
by Wise Marketer Staff
3d ago
Sugar Sell Makes the Hard Things Easy for Modern-Day Sales Warriors to Automate Anything, Accelerate Everything, and Predict What’s Next to Fuel Business Growth SAN FRANCISCO – February 21, 2024 – SugarCRM, provider of the award-winning AI-driven sales automation platform, today announced it was named to the Constellation ShortList for Sales Force Automation in Q1 2024.  Constellation evaluated more than 70 solutions to compile its ShortList of 14 vendors, based on client inquiries, partner conversations, customer references, vendor selection projects, market share and internal resea ..read more
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#501: MGM Resorts International - Leveraging Loyalty to Win Hearts and Minds
The Wise Marketer | The Global Voice of Customer Loyalty
by Wise Marketer Staff
4d ago
Today's episode is available as a podcast on "⁠Let's Talk Loyalty⁠" and in video format on ⁠www.Loyalty.TV⁠. This episode features another iconic brand - ⁠MGM Resorts⁠!  Driving customer loyalty in the competitive entertainment industry is fascinating, and today you’ll hear the story of how MGM Resorts recently relaunched, re-branded and re-positioned their original loyalty program in order to meet the dramatically changing profile of visitors to Las Vegas.  Today's guests are ⁠Anil Mansukhani⁠, Vice President Loyalty Marketing and ⁠Beck Sundquist⁠, the Vice Pre ..read more
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Prepping for eTail West 2024
The Wise Marketer | The Global Voice of Customer Loyalty
by Wise Marketer Staff
4d ago
Insight from Elizabeth Robbilard, Co-Producer of eTail Palm Springs Editors Note: eTail West is kicking off its 25th anniversary event beginning 26 February. The show runs from 26-29 Feb in Palm Springs, California and The Wise Marketer will be covering the show for our readers. In advance of the big event, we interviewed Elizabeth Robbilard, co-producer of eTail West to learn of her thoughts regarding the show and vision for the future of retail. What is your vision for the show? We aim to create an inclusive platform that caters to retailers from a diverse range of companies and executi ..read more
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The BILT Rewards Story
The Wise Marketer | The Global Voice of Customer Loyalty
by Bill Hanifin, CLMP™
5d ago
An executive interview with Dave Canty - SVP, Head of Loyalty & Partnerships at Bilt Rewards Editor’s Note: My early experiences in customer loyalty and loyalty marketing led me to encounters with industry O.G.’s, Rick Barlow, Hal Brierley, Don Peppers, Mark Lacek, Steve Maritz. As the industry transitions to a new set of people who you would admire for their industry contributions and thought leadership, I’ve been searching for names to put into that circle. One that bubbled straight to the top is Dave Canty, SVP, Head of Loyalty & Partnerships at Bilt Rewards. Dave’s career has spann ..read more
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4 Retail Pet Trends That Beg Attention, From Petco, Amazon And Others
The Wise Marketer | The Global Voice of Customer Loyalty
by Jenn McMillen
5d ago
4 Pet Projects In Retail That Reveal Much About People Is the retail pet sector booming faster than the pet population? These partnerships, reward program strategies and captivating services could test the industry’s training. By Jenn McMillen How much do Americans spend on non-human family members? Put it this way: If everyone put lipstick on their pigs, they might spend as much on beauty products as they do on their pets. Nearly 87 million American households – 66% – include pets as members. And each year, the amount they spend on their furry, feathered and scaly friends grows like ..read more
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Loyalty NewswireFebruary 20, 2024
The Wise Marketer | The Global Voice of Customer Loyalty
by Wise Marketer Staff
5d ago
This Week's News The weekly Loyalty Newswire from The Wise Marketer delivers a curated list of the latest news and announcements from around the globe on all topics related to customer loyalty. We share news on a spectrum of topics, all with the intention of giving you an “info boost” to start your week. The Loyalty Newswire makes it simple for busy professionals (that means YOU) to quickly digest important industry news and to *maybe even* enable you to star in your next big meeting. To be a “Wise Marketer”, you should subscribe to our weekly Newsletter, sent each week on Friday. To be a “Wis ..read more
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Engage People Reports Substantial Growth in Pay with Points Transactions, New Members in 2023
The Wise Marketer | The Global Voice of Customer Loyalty
by Wise Marketer Staff
5d ago
The company saw a nearly 70% increase in transactions across its core payments solution Access Plus TORONTO, ON / ACCESSWIRE / February 15, 2024 / Engage People, the only loyalty network that enables program members to pay with points (PwP) directly at checkout, reported a 68% increase in transactions from 2022, with more than 23.3 billion points redeemed in 2023 across its Access Plus network, which allows loyalty program members the ability to pay with their points at any participating e-commerce website around the world. Engage People saw year-over-year growth of more than 48 ..read more
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GLOBAL HOTEL ALLIANCE REPORTS RECORD 2023, POSITIVE OUTLOOK FOR 2024 WITH FURTHER GROWTH EXPECTED
The Wise Marketer | The Global Voice of Customer Loyalty
by Wise Marketer Staff
5d ago
Dubai, UAE, 24th January 2024: UAE-headquartered Global Hotel Alliance, the world’s largest alliance of 40 independent hotel brands, which this year celebrates its 20th anniversary, has reported record 2023 results, with every key performance metric hitting an all-time high. Total room revenue of the GHA DISCOVERY loyalty programme, shared by all brands and their collective 800 hotels, reached US$2.3 billion, surpassing 2022 by more than US$1 billion. This reflects the growth and engagement of the loyalty member base, which crossed the 25 million mark in 2023 and achieved 2 ..read more
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#499:Endowed Progress Effect: Perception [of progress] is Reality
The Wise Marketer | The Global Voice of Customer Loyalty
by Wise Marketer Staff
6d ago
Senior faculty from the Loyalty Academy, ⁠Bill Hanifin ⁠and ⁠Aaron Dauphinee⁠, are back to host the latest episode of the "Wiser Loyalty" podcast series. This week they bring with them insights that dive deeper into this month's focus on the Psychology of Human Behavior.  Learn about the Endowed Progress Effect and why creating momentum through incentives or benefits for your members, when onboarding or after they've set a redemption goal can influence continued behaviors.   Our experts provide their thoughts on its application to Loyalty using both ..read more
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SHOP ‘n SAVE Partners with Upside to Enhance Customer Value and Boost Brand Loyalty Initiatives
The Wise Marketer | The Global Voice of Customer Loyalty
by Wise Marketer Staff
6d ago
Upside, a leading digital marketplace dedicated to empowering individuals and businesses financially, officially announces a partnership with SHOP 'n SAVE. The Upside platform will connect SHOP ‘n SAVE retailers with millions of Upside users, who will be incentivized with personalized promotions to spend more of their grocery dollars at nearly 80 independently owned SHOP ‘n SAVE locations in Western Pennsylvania, Maryland, New York, Ohio and West Virginia. You can read the entire release here. The post SHOP ‘n SAVE Partners with Upside to Enhance Customer Value and Boost Brand Loyalty Ini ..read more
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