TikTok is making a comeback in the US after going offline momentarily as it complied with the new divest-or-ban law, which went into effect on January 19th. However, there is a catch: Google and Apple have yet to restore TikTok – or any other ByteDance apps – to their app stores. A quick search for... Read more » The post TikTok is back online. Other ByteDance apps? Not so much appeared first on Marketing Tech News ..read more

Imagine planning a road trip. The map looks perfect – a clear route with scenic stops along the way. But as you set out, the roads are riddled with potholes, the signs are misleading, and the petrol stations are closed. Frustrating, isn’t it? Well, that’s how your customers often feel navigating the so-called “seamless” journeys... Read more » The post The customer journey: A roadmap or a maze? appeared first on Marketing Tech News ..read more

The clock is ticking for TikTok, and a growing chorus of lawmakers is pressing President Joe Biden to halt a potential ban. The famous social media app, which has 170 million American users, is on the verge of going dark in the US as soon as Sunday, leaving countless creators and small businesses in the... Read more » The post TikTok refugees flock to RedNote as lawmakers pressure Biden on ban appeared first on Marketing Tech News ..read more

In marketing a product, success often hinges on having a clear and structured requirements-gathering process and thorough project management. Gathering business requirements ensures marketing strategies align with broader project goals and the needs of relevant stakeholders. The process is not just a preliminary step — it forms the foundation for decision-making and execution throughout the... Read more » The post Gathering business requirements for marketing – tips & method appeared first on Marketing Tech News ..read more

As the US prepares to decide TikTok’s fate, users are turning to alternatives like RedNote, a Chinese app that has quickly risen to the top of the US Apple App Store. The looming ban on TikTok, driven by national security concerns over its Chinese parent company, ByteDance, has also sparked fears about the future of... Read more » The post TikTok users embrace RedNote ahead of possible US ban appeared first on Marketing Tech News ..read more

Latest customer loyalty trends paint a concerning picture for brands as they enter 2025: while consumer loyalty appears strong on the surface, with high rates of repeat purchases and brand advocacy, there’s a critical emotional disconnect underneath.  New research from SAP Emarsys Customer Engagement reveals that 83% of UK consumers feel undervalued by the brands they remain loyal to,... Read more » The post 83% of UK consumers feel undervalued by brands appeared first on Marketing Tech News ..read more

As with the turn of every year, 2025 will bring an array of challenges that marketers will need to tackle head on, as well as a multitude of opportunities they can aim to take advantage of. Tom Pepper, LinkedIn’s senior director for marketing solutions in EMEA & LATAM, is no stranger to this. For almost... Read more » The post Tom Pepper, LinkedIn Ads: How to succeed in B2B marketing in 2025 appeared first on Marketing Tech News ..read more

The European Commission has disagreed with remarks made by Meta CEO Mark Zuckerberg‘s recently, rejecting his assessment of EU data laws that labels them as “censorship.” The Commission was quick to clarify its stance, emphasising that its Digital Services Act (DSA) doesn’t demand platforms remove lawful content. A spokesperson explained that the focus is on... Read more » The post EU rejects the Meta censorship claims amid policy changes appeared first on Marketing Tech News ..read more

Meta is discontinuing the use of independent fact-checkers on Facebook and Instagram in favour of a system similar to X’s ‘community notes’. This new approach lets users remark on the accuracy of posts, effectively crowdsourcing content moderation. In a video shared alongside a blog post on Tuesday, Meta CEO Mark Zuckerberg stated that the move... Read more » The post Meta drops fact-checking for Facebook and Instagram appeared first on Marketing Tech News ..read more

Marketing technology platform Insider has raised $500 million in Series E funding, with General Atlantic leading the round. This latest milestone brings the company’s total funding to more than $772 million. Reaching this point has been a remarkable journey. Insider achieved unicorn status in 2022 after raising $121 million in funding. A year later, an... Read more » The post Turkish unicorn Insider lands $500M in Series E funding round appeared first on Marketing Tech News ..read more