Major brands are struggling to find people with user experience (UX) skills and are searching globally to plug the gap, new research suggests.  The latest Marketers Most Wanted report found that chief marketing officers and brand owners from some of the world’s largest companies are on the hunt for people and agencies with good UX... Read more » The post Demand for UX support remains top of the list for brands in May  appeared first on Marketing Tech News ..read more

Balance, a new marketing consultancy and agency dedicated to financial services, has launched to help businesses hit their online growth goals and better serve prospective clients.  The agency is being headed up by Alex Murphy, with 20+ years of financial services marketing experience with brands such as Admiral, The Royal Mint, and GoCompare.  Alex is... Read more » The post Finance marketers launch ‘UK’s first’ digital agency exclusively for finance brands appeared first on Marketing Tech News ..read more

Amperity, an enterprise customer data platform (CDP) for consumer brands, announces a major company milestone of delivering over 10 billion unified customer profiles per day to ad platforms, representing more than $USD300 billion in digital ad spend annually. Through its industry-leading ad connectors and patented unified customer profiles, brands such as Alaska Airlines, Brooks Running,... Read more » The post Amperity replaces third-party cookies to drive customer acquisition and ROI appeared first on Marketing Tech News ..read more

The latest report from iResearch Services reveals that business development teams are leading the charge when it comes to developing thought leadership content (38%), overtaking their marketing counterparts (32%). By contrast, the findings show that only 10% of thought leadership is produced by subject matter experts, 14% by a designated editorial department and 18% by... Read more » The post Just 10% of thought leadership is produced by subject matter experts appeared first on Marketing Tech News ..read more

With 75% of Gen Zers and almost half of Millennials making purchasing decisions influenced by social media ads, it`s no wonder brands and companies continue pouring money into this type of advertising. According to data presented by OnlyAccounts.io, brands worldwide have spent a whopping $673bn on social media ads in the past five years, and... Read more » The post Brands spent $673bn on social media ads in five years appeared first on Marketing Tech News ..read more

80% of business leaders anticipate their company’s social media budget to increase over the next three years as 93% agree social media data and insights will be a primary source of business intelligence moving forward. This is according to new research from Sprout Social, a provider of social media management software, conducted by The Harris... Read more » The post Investment in social media is ‘critical for long-term success’ appeared first on Marketing Tech News ..read more

Despite cost of living pressures, 86% of UK shoppers have increased, or at least maintained, their spending on subscriptions over the last year, while 78% intend to ringfence or increase their subscription spending in the months ahead. Only 1% in the UK and across all markets surveyed now do not consider themselves to be subscribers... Read more » The post Just 1% of consumers do not utilise subscription shopping services appeared first on Marketing Tech News ..read more

UK marketers are fully embracing the opportunities afforded by generative AI. Over the next 12 months, 72% of marketers will prioritise spending on AI and two-thirds (67%) will put up to 30% of their marketing budgets towards the technology. These findings are taken from the ‘AI & Composable Marketing Software Survey’ conducted by Sitecore, a... Read more » The post Marketers keen to invest in generative AI ‘but lack know-how’ appeared first on Marketing Tech News ..read more

Veritas Technologies, the leader in secure multi-cloud data management, today released results from a survey “In the Cloud, Out of Mind”, revealing the environmentally aware Generation Z is not necessarily conscious of how their personal digital footprint from online accounts and applications is negatively impacting the environment. Over half of data stored in predominantly fossil-fueled... Read more » The post Gen Z exposed as the worst data hoarders appeared first on Marketing Tech News ..read more

Global consultancy partnership Kearney has released new data showing revenue predictions and sentiment from senior telecommunications and consumer goods lead around the metaverse. The report also reveals that many senior leaders are still unsure what form this will take and how this will affect their businesses’ bottom lines.   The Pragmatic Leader’s Guide to the Metaverse... Read more » The post Metaverse could account for 5-20% of telco and consumer goods revenue by 2030 appeared first on Marketing Tech News ..read more