Cognizant has formed a strategic alliance with Shopify and Google Cloud to drive digital transformation and platform modernisation for global retailers and brands. The alliance is focused on bringing together the power of Shopify’s leading commerce platform, Google Cloud’s core cloud infrastructure, and client delivery of Cognizant’s retail industry advisory and technology implementation specialists. The... Read more » The post Cognizant teams with Shopify and Google Cloud to transform enterprise retail appeared first on Marketing Tech News ..read more

69% of connected TV (CTV) users prefer streaming free, ad supported streaming TV (FAST) content instead of a paid subscription without ads, and over half (53%) spend two or more hours per week using FAST applications.   That’s according to a new study released today by LG Ad Solutions, ‘The Big Shift: Wave III’, which marks... Read more » The post 7 in 10 CTV users prefer streaming free, ad-supported TV appeared first on Marketing Tech News ..read more

New data from international connectivity enabler BICS has revealed it blocked 507 million fraudulent spam calls and robocalls across its network in 2023 – up 28% from the 395 million calls blocked in 2022. In total, BICS saved its customers 87 million EUR in estimated costs of wholesale fraud exposure The figures reveal an alarming... Read more » The post 80% of global smishing attacks targeted EU citizens appeared first on Marketing Tech News ..read more

The number of British people who expect to be rewarded for their loyalty to brands has increased significantly in the last three years. Young adults aged 18 to 24 are particularly keen on rewards programmes. More than half (51%) believe being rewarded for loyalty is among the top three ways brands can support society during... Read more » The post British constumers want more than just rewards appeared first on Marketing Tech News ..read more

FreeWheel, a global technology platform for the television advertising industry, has partnered with Lotame, a provider of data enrichment solutions for global enterprises, to expand audience data across its product suite in EMEA. Using the breadth and depth of audience data from the Lotame Data Marketplace, FreeWheel will be able to enhance addressable audiences and... Read more » The post FreeWheel partners with Lotame to offer addressable audiences at scale on CTV inventory  appeared first on Marketing Tech News ..read more

Canva, an online graphic design platform, has acquired Affinity, the award-winning creative software suite for professional photo editing, illustration, graphic design and page layout. The acquisition significantly bolsters Canva’s vision to build the world’s most comprehensive suite of visual communication tools. While the last decade has seen rapid growth for Canva amongst the 99% of... Read more » The post Canva acquires UK-founded design platform Affinity appeared first on Marketing Tech News ..read more

A recent study by digital asset management firm, Bynder, has uncovered how consumers interact with AI vs human content in 2024. As more people start to use AI, consumer awareness of the tell-tale signs of content which is not human made is likely to increase. To put this to the test, Bynder ran a study to... Read more » The post 50% of consumers can detect AI-generated content appeared first on Marketing Tech News ..read more

Building on the success of Jameson and Pernod Ricard Global Travel Retail (PRGTR)’s 2023 Arrive Like A Local campaign, the interactive traveller experience has returned, activated at more than 36 airports worldwide and supported by a 360 omnichannel strategy. Reaching the widest audience for any Jameson travel retail campaign ever, the 2024 campaign aims to... Read more » The post Jameson ‘Arrive Like a Local’ campaign returns with Visa-powered Jameson Passport appeared first on Marketing Tech News ..read more

Marketing and PR leaders are facing sleepless nights from a series of complex challenges in 2024, with SEO volatility, landing PR coverage, upskilling, and AI-induced anxiety around job security topping a list compiled following new research.   With the marketing and PR industries already facing high burn out rates and poor mental health, and a new CIPD... Read more » The post AI-induced anxiety and SEO volatility among top 10 challenges for marketers in 2024   appeared first on Marketing Tech News ..read more

Amid a proliferation of purchasing options and budget concerns surrounding sustained inflationary pressures, online retailers are struggling to meet rising consumer expectations around the globe. This is according to an independent survey from Celigo, an integration platform as a service (iPaaS) for business and IT users.  Its 2024 Online Retail Trends Report surveyed more than... Read more » The post 85% of UK shoppers had poor experiences with online retailers in 2023 appeared first on Marketing Tech News ..read more