The Book Marketing Society
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The Book Marketing Society was launched in November 2004 with the objective of becoming the representative body of marketing within the book industry. As such, it champions marketing professionalism with the ultimate goal of expanding the UK book market.
The Book Marketing Society
3M ago
Thanks to everyone who submitted campaigns for the Q4 Awards and congratulations to our winners! Click here for the presentation with judges’ comments
Or a full list can be found below…
Q4 – Oct to Dec 2023
MULTI-TITLE
HIGHLY COMMENDED: Heartstopper
Marketers: Kristina Hill & Alexandra Haywood / Hachette Children’s
WINNER: As Seen On TikTok
Marketers: Sarah Jeffcoate & Genevieve Barratt / Simon & Schuster
GUERRILLA
HIGHLY COMMENDED: This Christmas
Marketers: Hope Butler / Cornerstone
WINNER: The Orange and other poems
Marketer: Katie Hall, Sophie Clark & Imogen Whiteley / Fabe ..read more
The Book Marketing Society
3M ago
A big thank you to Mia Baker, Ella McCarron and Anna Mitkova from Jack Arts who presented at our recent Awards meeting!
If you missed them, you can view a video of their presentation here.
In addition, you can download their installation portfolio, and watch the short films within the presentation via the links below:
Jamie Oliver / Billy and the Giant Adventure
Maggie O’Farrell / The Marriage Portrait
The post Jack Arts appeared first on The Book Marketing Society ..read more
The Book Marketing Society
5M ago
Thanks to everyone who submitted campaigns for the Q3 and congratulations to our winners! Click here for the presentation with judges’ comments
Or a full list can be found below…
Q3 – Jul to Sep 2023
MULTI-TITLE
HIGHLY COMMENDED: Hercule Poirot 2023 Reissues
Marketer: Maddy Marshall / HarperFiction
WINNER: Romance Readathon
Marketer: Stephanie Biddle / Penguin Michael Joseph
GUERRILLA
HIGHLY COMMENDED: The Pumpkin Spice Café
Marketers: Chloe Cummings, Emma Petfield / One More Chapter (HC)
WINNER: My Roommate is a Vampire
Marketer: Issie Levin / Cornerstone
C ..read more
The Book Marketing Society
5M ago
We’re thrilled to be running a second BMS Primer workshop for book marketers in 2023 – this time, the event will be held in November.
Targeted at those in the early years of their career, as well as those hoping to join the industry or wanting an update on latest developments, this workshop will take place online over the course of two mornings and will offer an in-depth overview of book marketing, with new insights and the latest thinking around campaigns, available tools and resources.
Attendees will learn how marketers brief media agencies, handle their campaigns, overcome challenges, and ..read more
The Book Marketing Society
6M ago
The Book Marketing Society mentorship scheme returns!
After a pandemic hiatus, the BMS is delighted to announce the return of its mentorship scheme, matching junior-to-mid level marketers with more experienced mentors, of manager level and above.
The scheme will run for six months and each pairing commits to six, one-hour sessions which can be in person, via Zoom / Teams, or hybrid.
The aim is for mentees to be matched with someone with significant experience who can offer impartial advice on career & skills development, campaign challenges, ways of working with colleagues and ..read more
The Book Marketing Society
8M ago
Thanks to everyone who submitted campaigns for the first quarter of 2023 and congratulations to our winners! Click here for the presentation with judges’ comments
Or a full list can be found below…
Q2 – Apr to Jun 2023
MULTI-TITLE
HIGHLY COMMENDED: Women’s Prize Live
Marketers: Lynsey Passmore, Jen Acton / Women’s Prize
WINNER: #Merky Books Lit Fest
Marketers: Rebecca Ikin, Lydia Weigel, Cameron Watson / Merky Books
GUERRILLA
HIGHLY COMMENDED: This Book Will Make You Feel Something
Marketer: Aimee Kitson / Little Brown
WINNER: Game On, Puppy!
Marketer: Lipfo ..read more
The Book Marketing Society
10M ago
If you missed our June 2023 Q1 Awards Meeting, you’ll also have missed our excellent speakers!
Thanks to Dawn Burnett from HQ and Katrina Northern from Vintage for sharing insightful learnings on their bestselling, and award-winning, campaigns.
Find out more by clicking the links below – each video is approximately 10 minutes.
Key Learnings: MENOPAUSING by Davina McCall
Key Learnings: TOMORROW, AND TOMORROW, AND TOMORROW by Gabrielle Zevin
The post Campaign Learnings from the June ’23 Meeting appeared first on The Book Marketing Society ..read more
The Book Marketing Society
1y ago
Hosted by James Spackman, this Masterclass delved into three exciting fiction campaigns/brands. Click on the image below to watch the video:
(approx running time 1 hour 25 mins)
A big thank you to James and our panel:
Flora Willis (Profile) on The Mysterious Case of the Alperton Angels and building the Janice Hallett brand
Sarah Jeffcoate (Simon & Schuster) on It Starts With Us and driving continued success for Colleen Hoover
Sian Richefond (HarperFiction) on the unmissable activity for R.F. Kuang’s Babel
The post Fiction Masterclass – Feb 2023 appeared first o ..read more
The Book Marketing Society
1y ago
Thanks to everyone who submitted campaigns for the final quarter of 2022 and congratulations to our winners! Click here for the presentation with judges comments
Or a full list can be found below…
Q4 – October to December 2022
MULTI-TITLE
HIGHLY COMMENDED: The Year of Michael Connelly
Marketers: Cait Davies, Lucy Cameron (Orion)
WINNER: Penguin Michael Joseph Christmas Campaign
Marketers: Charlea Harrison, Ellie Morley, Mubarak Elmubarak, Colin Brush (Penguin Michael Joseph)
GUERRILLA
HIGHLY COMMENDED: The Ballad of Never After
Marketer: Callie Robertson (Hodder)
WINN ..read more
The Book Marketing Society
1y ago
Thanks to everyone who submitted campaigns for the third quarter of 2022 and congratulations to our winners! Click here for the presentation with judges comments
Or a full list can be found below…
Q3 – July to September 2022
MULTI-TITLE
HIGHLY COMMENDED: Vintage Earth
Marketers: Hannah Shorten, Natasha Collie, Carmella Lowkis (Vintage, PRH)
WINNER: White Rabbit: Summer 2022
Marketer: Tom Noble (Orion)
GUERRILLA
HIGHLY COMMENDED: What Happens in Dubai
Marketer: Yadira Da Trindade (Orion)
WINNER: More Fiya
Marketer: Caitriona Horne (Canongate)
CHILDREN’S
HIGHL ..read more