An Audience of One – Book Review
Jennifer Lancaster | Book Publishing Help For Self-publishers
by Jennifer
6d ago
I’ve long been fascinated by the subject of 1:1 marketing – often talked about in Marketing Magazine in the 1990s. One-to-one marketing is the concept of remembering your audience is just one person, and so companies personalise advertising and marketing to the individual. In the recent book An Audience of One, recognised marketing experts Jamie Turner and Chuck Moxley reveal the secrets to implementing a strategy that allows a company to use important data to market to them. Naturally this also... The post An Audience of One – Book Review appeared first on Jennifer Lancaster | Writer an ..read more
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A Thinkific Vs. MemberPress Comparison
Jennifer Lancaster | Book Publishing Help For Self-publishers
by Jennifer
3w ago
This is my shoestringer’s guide: a Thinkific vs. Memberpress comparison review. By January 2022, I realised that my book creation program as a membership was not as good as it could be. I had tried MemberPress – a WordPress paid plugin – for two years. I had set up loads of pages, 40 rules and umpteen emails, but if Memberpress did not guide the student through the materials, even with a hyperlink table of contents, it wasn’t ever going to... The post A Thinkific Vs. MemberPress Comparison appeared first on Jennifer Lancaster | Writer and Editor ..read more
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EBook Formatting Service for Kindle
Jennifer Lancaster | Book Publishing Help For Self-publishers
by Jennifer
2M ago
These days, once you get your file cleaned up and ready for upload to the Amazon Kindle platform (KDP), it often can go through straight up. But for specially designed, image-laden eBooks, there is a software to get your ebooks formatted. On this, I would not bother trying to get an eBook converted and designed in these ways: Calibre – absolutely the hardest way for novices, but it is a free option Kindle Create – often have to start again... The post eBook Formatting Service for Kindle appeared first on Jennifer Lancaster | Writer and Editor ..read more
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Don’t Get Sued After Writing a Book
Jennifer Lancaster | Book Publishing Help For Self-publishers
by Jennifer
3M ago
It’s book writing season – well, the impending Christmas holidays seems to jiggle us along – and it’s time to put our creative hats on. Inevitably, some amateur writers will attempt to help their book creation along with some ‘extra pieces’ from others, thus unknowingly break the law. So here we cover the basics of “how to not get sued while writing a book”. (Disclaimer: I am not a lawyer and all of this is not admissible in court!). Last... The post Don’t Get Sued After Writing a Book appeared first on Jennifer Lancaster | Writer and Editor ..read more
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A Journey to the Decision Expedition with Simon Hawk
Jennifer Lancaster | Book Publishing Help For Self-publishers
by Jennifer
4M ago
Jennifer asked recent author Simon Hawk to explain how his book “The Decision Expedition” is well-placed to receive attention and get an interesting psychological viewpoint of marketing as well. Let’s talk about the theme of your book – what does it offer readers? The premise of this book is two-fold: Small business owners are experts in their own field, but also need to be experts in marketing. This is what this book is trying to help them become. When people... The post A Journey to the Decision Expedition with Simon Hawk appeared first on Jennifer Lancaster | Writer and Editor ..read more
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Media Kit Template – Free
Jennifer Lancaster | Book Publishing Help For Self-publishers
by Jennifer
4M ago
Have you ever thought of creating an Author or Speaker Media Kit? It's a boon for many reasons. The post Media Kit Template – Free appeared first on Jennifer Lancaster | Writer and Editor ..read more
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Find your Book’s Ideal Audience
Jennifer Lancaster | Book Publishing Help For Self-publishers
by Jennifer
4M ago
Many of us want to write a good quality book for the right audience… but what kind of audience is right for us? The truth is, if we can narrow down our audience and understand the depth of the pain problems and desires, then we can write a book that resonates deeply with them. I like to give some support on these areas and so have a brief video in the Book Creation Success course on competitive research. Independently, you... The post Find your Book’s Ideal Audience appeared first on Jennifer Lancaster | Writer and Editor ..read more
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Book Blurb Examples
Jennifer Lancaster | Book Publishing Help For Self-publishers
by Jennifer
4M ago
Sometimes we authors write our own book blurb, and we tell instead of sell. With these examples, learn how to write a book blurb without crying anguished tears. History book blurb example Two Rivers Run is the tale of the first European to settle in Gippsland, a vast and diverse region that has become the economic powerhouse of Victoria. Not far from the spreading development of Melbourne and Port Philip Bay, Western Port retains a place for wildlife and nature... The post Book Blurb Examples appeared first on Jennifer Lancaster | Writer and Editor ..read more
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Smart Marketing for Indie Authors: My Review
Jennifer Lancaster | Book Publishing Help For Self-publishers
by Jennifer
4M ago
Mike Kowis is mostly like us: an Indie Author who put heart, soul and $5,000 into his first book, one of a few. That number was just the marketing part, by the way. The reason I liked ‘Smart Marketing for Indie Authors‘ is because he goes through each marketing tactic with pros and cons, a rating from his experience, insider tips and supreme attention to detail. His honesty level is admirable in the chapter “What not to do”, all of... The post Smart Marketing for Indie Authors: My Review appeared first on Jennifer Lancaster | Writer and Editor ..read more
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Business Author Academy named as a finalist for National Awards
Jennifer Lancaster | Book Publishing Help For Self-publishers
by Jennifer
4M ago
Jennifer Lancaster of Business Author Academy has been named as a finalist for the AusMumpreneur Awards in the Online Education category. The AusMumpreneur Awards, presented by The Women’s Business School, celebrate Australian mums in business who are achieving outstanding success in various areas, like business excellence and digital innovation. The awards are designed to recognise the growing number of women who successfully balance motherhood and business in a way that suits their life and family. From relative obscurity, Jennifer Lancaster... The post Business Author Academy named as a fin ..read more
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