In this case – as in most – either/or thinking is erroneous. A strategic combination of print and digital communication can maximize the impact of your message because print offers benefits that digital doesn’t, and that digital combined with print advertising is more powerful than digital alone. A strategic use of print media can most effectively and efficiently increase your sales, revenue and profits.  ..read more

Not all book marketing services are created equal. That’s a given. And some have strengths in some genres or expertise that they don’t in others. When it comes to finding the right book marketing service, you’ll want to find a partner. A team that has your best interests. A team that’s on the same page and making recommendations that make sense to you ..read more

Whether you are cooking a meal, planning a vacation or making a sales presentation, it is the preparation that determines the relative success of the outcome. The more time you put into preparing your sales presentation – what you will say and how you will say it – the more likely it is that you will get the order ..read more

We all want to make a good first impression when calling on a sales prospect for a large book order. An order for thousands of books could be at stake. So the pressure is on you, and that alone could cause you to make a bad first impression. But there are other reasons, and some are beyond your control. The most expeditious thing to do is to control the impression you make on buyers. But if you don’t, you may be able to correct it ..read more

Negotiating a large-quantity book sale is a little like playing poker, requiring both hard and soft skills. To be good at it you need practice and experience. You also need a little chutzpah, the creativity to recognize alternatives, the ability to assess odds, the willingness to take calculated risks and the confidence to bluff when necessary.  ..read more

If you’re an author and want to stay on top of the important issues in the world of publishing — issues that affect you — you need The Hot Sheet.   ..read more

Every March basketball fans are embroiled with Madness. However, while not all of us are so captivated with basketball we are all similarly obsessed with book marketing. There are so many marketing “bracket choices” available to authors that they become overwhelmed and do not know where to start or how to organize and implement an effective marketing mix. Until now ..read more

The worldwide book market generates almost $90 billion annually, and less than half of that is through retail stores. And only part of that is through bookstores — bricks and clicks. Why do you ignore the chance to sell more of your books, more profitably? Where else can you sell your books?   ..read more

Publishers are always looking for the next big trend so they can be the first in bookstores with a book on that topic. But once you hop on the bandwagon, it’s usually too late. By the time a trend is established, any opportunities it presents have most likely already been captured by competitors. Fortunately, there is hidden treasure waiting for entrepreneurial publishers to find and benefit from uncovering new opportunities.  ..read more

I’ve always loved doing events, and when it comes to ideas for promoting a book, there’s really nothing better than doing in-person author events. But 2020 changed how events are managed, and even with lots of events still coming back online, many conferences and book-centric events are transitioning to the hybrid format ..read more