When growing your book’s visibility, engagement, and ultimately, sales, accessing the right audience is a must. There are over 5 billion internet users in the world today with an average of almost half a million new users every 24 hours ..read more

Dystopian literature, a subgenre of speculative fiction, has always been like a mirror, capturing society's worries and evolving to reflect the unique concerns of each era. Timeless classics like 1984, Brave New World, and The Handmaid’s Tale set the standard for bleak, cautionary storytelling, and the genre surged again in the 2010s with young adult hits like The Hunger Games and Divergent. As a result, many readers began to feel dystopian fatigue, citing predictable plots and overused tropes. Now that dystopian fiction is making a big comeback—how can you find the right balance between grit ..read more

Research…technically, it’s not a dirty word. However, to many writers, it might as well be. Though it can be fun, it can also be headache-inducing at times. All in all, well-researched books feel more authentic, and readers do appreciate attention to detail. Any inaccuracies in your setting, real-life events, or historical references will be noticed and could pull readers out of your story altogether. Before the internet, performing research for a book was a lot more labor-intensive. Though not necessarily intimidating, it did require, at the very least, a trip to your local library to find b ..read more

In today’s digital landscape, authors face the daunting question of how to break through the noise and connect with readers. We’ve all heard the phrase “content is king,” but what does that really mean for author promotion? It’s more than just posting; it’s about crafting a strategic tapestry of online materials—articles, videos, engaging visuals—that build trust and cultivate a loyal audience ..read more

The market for ebooks is growing: By 2027, Statista projects the number of e-reader users to grow to 1.1 billion, resulting in an expected revenue of $15.33 billion in the ebooks market. If you've not yet considered creating an ebook version of your print book, now is the time. As a self-published author, it's essential for maximizing success in today's digital-driven market.  ..read more

At IngramSpark, we talk a lot about marketing, and for good reason. It’s a vital part of selling your book and becoming a successful self-published author. Our guides and blog articles delve into the how’s, when’s, and where’s, but it’s also really helpful to know what resources are out there to help you accomplish a well-thought-out and planned marketing strategy ..read more

In today's digital world, metadata is the "secret sauce" for making your book discoverable. It's the hidden magic that helps readers find your book among the millions available online. While it might seem like just a technical detail, it's actually a fantastic marketing tool that can broaden your book's reach, boost your sales, and connect you with your ideal readers. After you've put so much of your heart and soul into creating the perfect story, you do not want to neglect the power of your metadata. You want to call attention to what makes your book special, and make sure that everyone who ..read more

There are often many questions that arise around the topic of when to publish a book. What's the best time of year to publish for your particular genre? Is there a right time and/or a wrong time? Does it make a difference?  The truth is that there's no magical formula for determining when the prime time is to publish books of different genres, but we do have some clues based on sales data and industry trends. We've compiled a helpful list below for you to use in planning your next book, highlighting some of the most popular genres for each month of the year ..read more

Are you doing everything you can to promote your book and your brand? Maybe you've got an author website, a blog, a newsletter, and social media profiles across all the platforms. It could be that you've done a few local book signings and gotten some good reviews. You may even have gone so far as to create a book trailer. You're doing all the right things, but is there more that you can do?  ..read more

If you’ve been creating content—whether blog posts, social media updates, or podcast episodes—you may already have the building blocks for a compelling book. Transforming your content into a book is a great way to share your ideas, build your credibility, and really connect with your audience on a more personal level. This guide is here to help you, from taking a fresh look at your existing content to turning it into a polished manuscript and getting it ready for publication. With a little creativity and organization, you can transform your work into a book that resonates with readers and ser ..read more