Every quarter, Propel PRM comes out with its Media Barometer, looking at pitching data from over 400,000 real pitches sent through its platform. The company does this by anonymizing and aggregating pitches sent via its Gmail and Outlook widgets to determine pitching metrics such as optimal subject line length to get a pitch opened, optimal pitch length to get a response, optimal day of the week to send a pitch out, and much more.  This is done so that PR professionals can fine-tune their media campaigns with actionable data insights. For the most recent Media Barometer, Propel looked at ..read more

Businesses are constantly seeking ways to streamline their processes, automate tedious tasks, and harness the power of data. However, many are drowning in manual work, copy-pasting data, and relying on complex enterprise tools or expensive consultants. What if a solution could help businesses of all sizes tap into the internet as their own data source and automate hundreds of sales, marketing, and research tasks on autopilot? There are many examples of how marketers can utilize web scrapping to package and deploy data to increase value for visitors, prospects, and customers while generating ..read more

A colleague of mine migrated a client site in preparation for taking over their account and was stunned when, upon successful migration, the site didn’t function correctly. The issue was quite frustrating in the industry. The agency built custom features inaccessible to the client – either via SFTP or WordPress administration. I’ll explain how later… and how I was able to work around the issue. In WordPress, mu-plugins (must-use plugins) are special types of WordPress plugins that are automatically activated and cannot be deactivated from the WordPress admin panel. The mu in mu-plugins stands ..read more

Businesses are challenged to provide prompt, personalized, and efficient customer service across multiple channels. Few affordable options exist to scale a customer service team to meet today’s prospect and customer expectations. Companies must find innovative solutions to meet these demands while optimizing their resources and driving growth. This was the promise of AI-powered chatbots. However, many original chatbot providers offered overly complex platforms requiring extensive training and customization, making it difficult for businesses to implement an effective AI-driven customer servic ..read more

Publishers face the ongoing challenge of building and retaining an engaged audience. With social media platforms’ ever-changing algorithms and policies, it has become increasingly difficult for publishers to control audience interactions, build a community, and monetize their content. Because the conversation around topics and articles moved to social media, I removed commenting here on Martech Zone. In hindsight, I’m not sure that was a great idea. While the comment spam was awful, the problem may have been due to comments being open to everyone. A better approach may have been to close comm ..read more

As we move through an era marked by rapid technological advancements, the marketing sector emerges as an arena of profound change. Driving this transformation is artificial intelligence (AI). Through its swift adoption and milestones like ChatGPT achieving record user growth in record time, AI is revolutionizing traditional marketing paradigms. Today, marketers across the globe are confronted with pressing questions that have far-reaching consequences for the future. This article aims to explore these crucial inquiries, providing insight into the evolving dynamics of marketing as we move forw ..read more

Effective communication is crucial for closing deals and building strong customer relationships. However, managing personal mobile devices, text messaging (SMS), multiple communication channels, staying organized, and collaborating with team members can be challenging. Sales teams need a reliable and efficient solution to streamline their communications and work together seamlessly. OpenPhone OpenPhone is a comprehensive business phone system that empowers sales teams to communicate effectively and collaborate effortlessly. With OpenPhone, sales professionals can manage their calls, texts, an ..read more

If you manage a large website, chances are that you search it all the time. You may also have a selection of favorite sites where you’re always searching internally for information. You may not realize that Google Chrome has an expanded search engine option that allows you to add shortcodes to search different sites, not just your primary site! Google Chrome Site Search Shortcut You can add a custom search to Chrome that uses your website’s internal search functionality. Here’s how: Open Google Chrome and navigate to your website (eg. https://martech.zone). Click on the three-dot menu icon i ..read more

A deep understanding of the competitive landscape is beneficial and crucial for any company aspiring to lead in the technology sector. This detailed exploration sheds light on how leading tech firms leverage competitor product analysis, frameworks, and market research to bolster their market positions and navigate the complexities of technological evolution. Competitor Product Analysis The journey begins with thoroughly evaluating competitors’ strategies: Identify key competitors: Determine your direct and indirect competitors in the market. Direct competitors offer products or services that ..read more

In the vibrant tapestry of the Asia Pacific’s business landscape, the interplay between social media trends and business innovation has become increasingly pronounced. As businesses strive to navigate this dynamic terrain, understanding and leveraging these trends is not just an advantage but a necessity for sustainable growth and competitiveness. The Evolution of Social Media in Business Social media’s journey from a mere platform for digital socialization to a cornerstone of modern business strategy marks a significant evolution. Initially, these platforms served as channels for connecting ..read more