This update focuses on clarifying the disclosure requirements for advertisers promoting event tickets through Google Ads.   Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest programmatic news ..read more

GPP Extensions are designed to address the growing complexity of data privacy regulations, particularly within the United States, where state-specific privacy laws are emerging alongside existing federal regulations.   Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest programmatic news ..read more

Samsung Electronics this month announced the launch of its next-generation Neo QLED TVs equipped with the company's most powerful processor to date, the 8K NQ8 AI Gen3. This new processor leverages artificial intelligence (AI) and machine learning to personalize the viewing experience for users.   Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest programmatic news ..read more

Audacy yesterday announced its financial results for the first quarter of 2024. The report highlights the company's continued focus on its core audio content business while emphasizing growth in the digital audio space.   Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest programmatic news ..read more

Google Ads this week announced an update to its Gambling and games policy specific to Poland. This update, effective May 20, 2024, allows advertising for online lotteries operated by entities licensed by the Polish Finance Ministry.   Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest programmatic news ..read more

Microsoft Clarity, a free behavioral analytics tool for websites, this month announced the launch of Copilot, a suite of features powered by generative AI through Large Language Models (LLMs).   Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest programmatic news ..read more

This paper explores the concept of differential privacy as a potential solution for balancing user privacy with the need for effective ad targeting within a landscape of increasing privacy regulations.   Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest programmatic news ..read more

The episode, titled Content Decay and Maintaining Relevancy, hosted by Lizzi Sassman and Google's Search Relations team member John Mueller, emphasizes the importance of addressing aging content to ensure its continued effectiveness in search results.   Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest programmatic news ..read more

The Walt Disney Company this week unveiled its plans for the annual Upfront advertising showcase, scheduled for May 14th in New York City.   Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest programmatic news ..read more

Fubo audiences demonstrate higher attention levels compared to viewers on other streaming platforms and traditional cable television. This news could have significant implications for advertisers looking to reach engaged audiences.   Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest programmatic news ..read more