Amazon launches a Shoppable Channel on Prime Video and Freevee
PPC Land
by Luís Daniel Rijo
1d ago
Amazon this week launched a new Amazon Live FAST (free ad-supported streaming television) channel on Prime Video and Freevee.   Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest programmatic news ..read more
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Amazon Music unveils Maestro: a new AI-Powered playlist sidekick
PPC Land
by Luís Daniel Rijo
1d ago
Amazon Music this week unveiled a new beta feature called Maestro, an AI-powered tool designed to help users create playlists based on unique prompts.   Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest programmatic news ..read more
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EU Data Watchdog: Consent or Pay models must give users real choice
PPC Land
by Luís Daniel Rijo
2d ago
The EDPB, the EU's data privacy authority, determined that most 'consent or pay' models do not comply with General Data Protection Regulation (GDPR) standards for valid consent.   Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest programmatic news ..read more
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Brave Search challenges Search Status Quo with AI Answer Engine
PPC Land
by Luís Daniel Rijo
2d ago
The new Answer with AI feature leverages powerful artificial intelligence to provide comprehensive, synthesized answers to user queries - a major evolution in the world of online search.   Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest programmatic news ..read more
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IAB Tech Lab unveils VAST CTV addendum draft, promotes cross-version compatibility for Advanced TV
PPC Land
by Luís Daniel Rijo
2d ago
This draft addendum aims to bring essential features from VAST 4.x to older versions (VAST 2 and 3), providing backward compatibility that could revolutionize measurement and delivery in Connected TV (CTV) environments.   Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest programmatic news ..read more
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Facebook announces auto-upgrade feature to streamline Marketing API versioning
PPC Land
by Luís Daniel Rijo
2d ago
Beginning in May 2024, a version auto-upgrade feature will automatically update Marketing API calls for endpoints that remain unaffected between versions.   Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest programmatic news ..read more
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Apple opens new avenue for App Discovery in Europe
PPC Land
by Luís Daniel Rijo
2d ago
Apple is transforming iOS app distribution within the European Union. With the latest iOS 17.5 beta 2 release, a new feature called Web Distribution empowers developers to offer their apps directly from their websites to EU-based users.   Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest programmatic news ..read more
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WhatsApp rolls out Chat Filters
PPC Land
by Luís Daniel Rijo
2d ago
The company this week announced the rollout of new Chat Filters, designed to help users quickly locate specific messages and chats.   Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest programmatic news ..read more
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DV360 to launch publisher eligibility checks for CTV creatives
PPC Land
by Luís Daniel Rijo
2d ago
Google's Display & Video 360 platform this month introducing new publisher eligibility checks, significantly enhancing the creative management process for connected TV (CTV) advertising.   Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest programmatic news ..read more
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Understanding TikTok Geo Lift Tests
PPC Land
by Luís Daniel Rijo
2d ago
To uncover TikTok's real contribution to sales, marketers are turning to the Geo Lift Test.   Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest programmatic news ..read more
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