I grew up with a lot of baby boomers. If there’s one thing to know about baby boomers, it’s that they love their music. At every holiday gathering, my beloved baby boomers would congregate in the music room, and we’d “Beatle it up.” Uncle on the piano, aunt on the vocals, 12 year old me wondering how I just time traveled back to 1967 and if I’ll ever get back. I thought Let It Be was a Thanksgiving song until I was 16 years old. I grew up on the Boomers’ music. Beatles and everything else, so when I think of the word “change,” it’s not surprising that I find myself humming The Byrds’ Turn! Tur ..read more

Advertisers are obsessed with quality score. And with good reason. A higher quality score leads to bigger profits.  The higher your quality score, the less you have to pay to get your ad shown high and clicked on.  The less you pay for those clicks, the larger your profits. Ad rank determines whose ad shows highest. The higher your ad rank, the higher and more often your ad shows. I think of ad rank as quality score x bid (plus some other stuff). The higher your quality score, the less your bid needs to be. So naturally, advertisers want a higher quality score.  This often leads ..read more

Truck accident leads are as valuable as it gets when it comes to personal injury lead generation from Google Ads. Dog bites and slip and falls keep the lights on, car accidents are nice, but it is truck wreck leads that can consistently lead to six and seven figure cases. And of course that’s exactly why they cost a lot to generate. Everyone knows these leads are highly valuable, and in turn, everyone bids a lot to get them. Truck accident keywords are as competitive as it gets on Google Ads. That leads to the question, if all the law firms that are advertising on truck accident keywords are b ..read more

I’ve been thinking a lot lately about performance advertising. This is in contrast to brand advertising. When I think about brand advertising I think of television ads, radio ads, and print ads. You get your ads in front of a lot of people and more people know about your brand and your business, and over the long-term, sales increase. Old school. There’s nothing wrong with that, and there are ways to do great brand advertising on Google Ads (but of course Google Ads offers powerful tools for layering on different audience and placement targeting options to make those brand ads even more e ..read more

They call me the Google Ads Janitor. I’m always cleaning up messes inside of new clients’ Google Ads accounts. One of the most common messes that I clean up is the Agency Tornado. The Agency Tornado is when a Google Ads agency gets inside of your company’s Google Ads account and stirs up a bunch of trouble. You might have experienced this once or many times before so this might look familiar. But the Agency Tornado timeline goes like this: A proud, honest small or medium business doing great work for their customers and society is running ads on Google and finds the results to be okay. Th ..read more

Getting new cases from Google Ads for attorneys is among the easiest things in the world for me at this point. I’m so dialed in and laser-focused on this space that I can generate cases in my sleep. I’ve been able to make it easy because I’ve narrowed down the factors that actually matter to three things. If you get these three things right, you get cases from Google Ads. If you get any one of the three wrong, you’re in for a ton a stress, wasted money, and not that many cases. Case generation from Google Ads is entirely possible. You’ve just got to get these three things right. The Cost Per C ..read more

When I walk down the street, people routinely push me into walls and start yelling at me, desperate for my secret to business success. Although quite rude, these people mean well and I can’t blame them for their passion, since they know who I am and what I do. I used to get nervous when faced with this aggression, but now I know exactly what to expect after the initial physical altercation.  They first apologize for getting in my face, and then they get down to business. They plead with me, “Jason tell me! How do you get elite Google Ads success for your clients? I know about search terms ..read more

One of the most common questions we get from business owners and marketing managers is this: “Does Google Ads work?” And of course, obviously, the answer is yes. It’s such a decisive thing (it works!) that you would think people would stop wondering about this. But I do get why it’s a question. Business owners and marketing managers have to use their marketing budget as wisely as possible, money doesn’t grow on trees, and they want to make sure they’re doing the right thing by advertising on Google. Beyond the understandable concern about money, if an advertiser has worked with an unethical or ..read more

Smart PPC law firm advertisers never say the word “today.” Why? Because when you’re running a PPC campaign that is set up correctly, one day’s results do not matter, do not mean anything, and a focus on one day can only lead to bad decision making. Today means nothing to a pro like myself. Smart advertisers never say “today we had a good day” or “yesterday was bad.” The word today is never uttered by a Google Ads pro. My kind of thinking, with a focus on the week or the month, is actually quite rare in the online marketing world. The majority of advertisers seem to focus on their campaigns on ..read more

Life is full of paradoxes. In my world, the small business world, one of the most common paradoxes I see is that the best small businesses have the worst marketing. In my day-to-day life, I’m constantly a customer of small businesses that offer an amazing service or product but also have horrendously poor online marketing. You know the type. The owner still works in the business; they are world-class at what they do. They love what they do. These businesses solve problems for you the customer with a smile on their face. These all-star business owners make their customers’ lives better every da ..read more