Voice search makes finding information online quicker and easier than ever. Just ask Alexa, Siri, or any other voice assistant for information on a product, service, or virtually anything else, and you’ll get what you’re looking for without needing to type a single word. When building a PPC campaign, businesses need to consider voice search carefully to reach as many potential customers as possible. How can you optimize your PPC ads for voice search effectively? Join our Orange County digital marketing agency as we explore four tips to help you get started. Answer Questions in Your Ads In the ..read more

When creating a new PPC campaign for your business, there’s a lot to get right. Comprehensive research, careful planning, and creative thinking can all contribute to a campaign’s success. But certain mistakes could drag it down and prevent you from achieving your goals. Below, our Orange County digital marketing agency explores four common mistakes to watch out for when building new campaigns. Not Researching Keywords in Detail In-depth keyword research can seem like a tough, time-consuming process if you’re new to it. But overlooking keyword research could lead to a poor PPC campaign, so it’s ..read more

Delivering a Better User Experience on Your Website A well-planned, well-executed digital marketing strategy may drive prospects to your site — but they’ll only convert if they’re impressed by what they find. Almost 90% of online shoppers wouldn’t go back to a website after a poor user experience, according to Amazon Web Services. That means it’s unlikely that you’ll see visitors again if your site is slow, poorly designed, and generally a pain to navigate. And while you could use a slick remarketing campaign to bring them back, they won’t stay around for long if you don’t improve your site. S ..read more

Retargeting ads are a simple and effective way to bring non-converting visitors back to your site. One user might have intended to buy something from you, got distracted, and forgot to return. Another may have been put off by your shipping costs and searched for an alternative. Whatever the cause, visitors who leave your site without converting may not be gone for good — thanks to retargeting. Retargeting uses cookies to display ads to non-converting users across many websites beyond your own. But retargeting ads can be tricky to get right. Join our Orange County digital marketing experts as w ..read more

As more than 4.7 billion people use social media, Facebook, Instagram, Twitter, and other platforms offer invaluable opportunities to reach consumers. But users’ feeds are packed with posts from countless brands, so you have to make a strong impression to keep them engaged. How? In this post, our Orange County SEO experts help you get it right. Be Transparent It can be tempting to only publish posts with a professional look and tone, but don’t be afraid to take a more laid-back approach at times. Be transparent with your followers on social media, and people will appreciate your honesty. Almos ..read more

Launching a new business can be a monumental challenge, especially in a highly competitive area. You need to stand out from the crowd to attract potential buyers and bring them to your website. And well-planned, well-executed PPC campaigns will help you do that. But if you’re new to the world of PPC, creating the right ads to reach the right people may be tough. So, join our Orange County digital marketing specialists as we explore four simple tips to help you get started. Understand Your Customers’ Pain Points With more than 31 million small businesses in the U.S. alone, it’s likely that you ..read more

Are your ads being overlooked? Are you failing to make an impact on results pages? Writing ads that engage prospects, encourage them to click through to your site, and ultimately convert is never easy. But there are steps you can take to create ads that stand out. Below, our Orange County digital marketing specialists will explore four easy tips to help you create more engaging ads. Write Copy for Specific Customers Your ads can’t appeal to everyone — nor should they try to. So, write each ad for a specific audience segment based on the products or services it promotes. Comprehensive customer ..read more

Video ads on social media platforms, websites, and YouTube can help you reach more customers. For example, more than 70% of Instagram users buy a product after watching a related video ad. But creating video ads that attract users and drive conversions is a formidable challenge for any business. That’s why our Orange County digital marketing pros have put together the following five tips for better video ads. Keep Your Video Ads Short Your video ads should be concise and straight to the point. Users have more online videos to watch than they could ever get through, and if your ad lasts for thr ..read more

Great ads can bring users to your website, but what if they leave without converting? That’s where retargeting ads come in. What are they? How do they work? And why do you need to use them? Join our Orange County digital marketing pros to find out! Retargeting Ads Explained Retargeting ads rely on a code (a ‘pixel’) placed on your site to track visitors’ cookies — files that retain key browsing data (e.g. preferences). The pixel will ensure that relevant ads appear to a specific list of users while they visit other sites. You can determine when a user is placed on your retargeting list and how ..read more

The U.S. is home to more than 31 million small businesses, according to the U.S. Small Business Administration Office of Advocacy. That means competition can be fierce, but digital marketing empowers even the smallest business to expand their reach and secure a foothold. And one of the key forms of effective marketing today is PPC — but how can it help your company? Join our Orange County digital marketing specialists to find out …   Get Your Brand Out There Potential customers will see your ads when they search for keywords targeted by your campaigns. Even if a prospect doesn’t click on ..read more