Launched in 2013, Google’s partner program is often seen as a “must-have” for any SEO or PPC marketing agency. Not only does the partner program require agencies to pass certain exams to prove that they know what they’re doing, but they also have to spend a certain amount on Google Ads every month. This partner program was introduced to help agencies improve their reputation and to give their clients more confidence in their abilities. But having been around for nearly seven years now, Google has just announced that it is making some of the biggest changes to the program since its inception. I ..read more

There’s no denying that Spotify has changed the music industry forever. In an industry where piracy was on the rise thanks to the likes of file sharing websites, Spotify has somehow managed to become a multibillion-dollar company while legally offering songs for free. Founded in 2006, Spotify now has over 248 million monthly active users and is even listed on the New York Stock Exchange. But behind Spotify’s massive success, there is also a dark world of fraud and underground crime. Similar to click farms that have become well known in recent years, Spotify has also been plagued by fake listen ..read more

For many new paid search marketers entering the industry, they are often bombarded with the countless PPC networks out there that are available to them. Two of the most discussed and debated paid search networks out there have to be Bing Ads and Google Ads. Having been around the longest and promoted by two of the largest companies in the world, the chances are that everyone has had experience with at least one of the two. With marketers always wanting to squeeze the best ROI from their ad spend, which PPC network should they be using? Why should someone use Bing Ads over Google Ads or vice ve ..read more

In recent years Google Ads has been king when it comes to paid search. With billions of daily searches to take advantage of, millions of businesses have been spending big bucks on paid traffic to their sites. But with so much competition between businesses, cost per clicks on Google Ads are only getting more and more expensive. In many mature and saturated markets including finance and law, some cost per clicks can reach upwards of 100USD. With prices being too high for the average small and local business, many are now looking for cheaper alternatives to improve their return on investment. De ..read more

Creating an amazing PPC campaign can be a long and hard task no matter how many times you’ve done it before. From the initial keyword research to the landing page creation and ongoing keyword optimisation, creating a successful campaign can be very time-consuming. Luckily, over the past few years, there have been many impressive PPC tools released which can significantly reduce the amount of time you need to put into your campaign. If you’re currently a PPC manager and regularly deal with your own or clients PPC campaigns, then you should pay attention. We’ve handpicked the best and most effic ..read more

No matter what social media you use, you can’t escape the millions of memes that are posted daily. Known for their funny and unique humour, these memes that started off as inside and funny jokes, are now being used by brands to boost their social media following. In fact, memes are so popular that there are even plenty of social media profiles that are dedicated to just posting funny memes to their followers. With the ability to go viral and increase brand exposure, these memes are now being utilized by many brands as their core social media strategy. Although, not every brand that uses them h ..read more

It’s that time of year again where we celebrate eating huge amounts of turkey and grabbing ourselves a bargain. But Black Friday isn’t just about snagging a new TV for 50% off, or picking up that new gadget from Amazon that you probably don’t need, but want anyway. Black Friday offers a huge number of discounts for PPC marketers too! With more and more SaaS companies getting on the bandwagon each year, 2019 is offering up a bucket-load of Black Friday SaaS tool deals that could save you a ton of cash. We’ve listed our favourite deals below. Be sure to check them out!   7 Best Black Friday Deal ..read more

The pay per click industry is a huge market with hundreds of different PPC networks and millions of users. If you’re new to PPC then you probably have a LOT of questions about how it all works. Maybe you’re not sure if PPC is for you, or you just want to know how much Google Ads costs. Whatever your question, we’re here to help shed some light on the subject and get you up to date with the world of PPC. In this post, we’ll be specifically answering the question “How much does Google Ads cost in 2019?”. Although it doesn’t have a simple answer, we’ll break it down into steps that everyone can u ..read more

As Facebook continues to grow, so does its potential for problems, one of which is the emergence of ad fraud. In fact, Facebook has even hired outside companies to monitor and fight fraud on its platform due to the growing issue. The problem of fraud not only means the content of the ads but extends to the source of the ad, as well. If you’re advertising on Facebook at the moment, then this is something you need to consider when planning your budgets and campaigns. To make sure you understand the potential problems caused by this growing issue of Facebook ad fraud, we’re taking a look at why p ..read more

Digital ad fraud currently costs advertisers billions of dollars a year, and it doesn’t look like it’s decreasing any time soon. With fraudsters always creating new methods to steal money from advertisers, it’s crucial you keep up to date with the latest scams. In recent years, mobile ads have really taken off thanks to the popularity of mobile apps and games which allow advertisers to get their ads in front of the right people. However, at the same time, this has opened up a whole new world of ad fraud which many advertisers are not aware of yet. To ensure that you understand the various ad f ..read more