The upcoming Threads API aims to empower creators, developers, and brands with tools for building custom integrations, managing online presence, and sharing content on a large scale. With features like reply management and insights into post metrics, the API is set for broad release by the end of June, signalling a significant step forward in social media platform customization. [Meta] Resources: Threads Documentation ..read more

Google's latest Advantage+ Shopping Campaigns (ASC) update broadens the spectrum of conversion events advertisers can optimize for beyond purchase actions. Following successful testing, most ad accounts will soon be enabled to target upper and mid-funnel activities. This update includes: Add to Cart Initiated Checkout Add Payment Info Add to Wishlist Content View Complete Registration Start Trial Subscribe Search Custom Events (e.g., Other) This update aims to provide advertisers with a more versatile toolset for refining their campaign strategies. It targets not just purchase conversions b ..read more

Google Ads users leveraging GTM Server-Side for enhanced conversions must be aware of a crucial bug affecting the management of user_data parameters. Suppose your Google Ads settings are configured only at the conversion level, not the account level. In that case, the GTM Server-Side tag fails to handle user_data parameters despite Tag Assistant indicating successful tag firing. The immediate workaround is to employ GTM Client-Side Tag for Google Ads Conversions. [LinkedIn] ? 1st Contributor: Matteo Zambon ..read more

Google Analytics is now prompting users to link their Display & Video 360 (DV360) advertiser accounts to Google Analytics. This recommendation aims to bridge data between DV360 and Analytics, enabling users to export Analytics audiences and conversions to DV360. Additionally, linking these accounts allows users to access detailed campaign cost data and user engagement metrics within Google Analytics, providing a more comprehensive view of campaign performance. This integration is designed to facilitate better campaign measurement and optimization by leveraging the combined power of Analy ..read more

Google Ads has launched the Data Manager, a unified platform designed to simplify the management of first-party data sources for marketers. The recent update to this feature includes Google Tag as well. This feature allows advertisers to connect and manage various data sources in one centralised location, including Customer Relationship Management (CRM) systems, Customer Data Platforms (CDPs), email campaign systems, Google Analytics, Google Merchant Center, and more. The Data Manager also facilitates the integration of website conversion tracking through the Google tag. This consolidation a ..read more

Microsoft Advertising is set to enhance its bidding options for native ads. Starting April 30, it will phase out manual Cost-Per-Click (CPC) bidding for newly created native campaigns. By May 17, all existing image and feed campaigns on manual CPC will transition to enhanced CPC (eCPC). This update, leveraging Generative AI and other advanced technologies, aims to automate bid adjustments in real-time, promising advertisers an average of 6% lower cost per acquisition. Enhanced CPC evaluates auction signals, such as search queries and device type, to optimize bids for better conversion rates ..read more

OpenAI has announced new updates to DALL-E, its AI-driven image generation tool, now enabling users to edit images directly within the ChatGPT interface on both web and mobile platforms. The updates also introduce preset style suggestions, ranging from woodcut to synthwave, aimed at sparking creativity and easing the image creation process for users. This development is part of OpenAI's efforts to make DALL-E more user-friendly and accessible, allowing for seamless adjustments and refinements to AI-generated images without needing to exit the chat interface. Furthermore, in response to grow ..read more

Google has introduced a significant update to its local pack layout. It now integrates local pack ads directly within search engine results pages (SERPs) beyond the previously designated local pack section. This change aims to enhance visibility for local businesses and advertisers, offering them increased exposure within organic search results. Integrating local pack ads into broader SERPs marks a strategic shift in how Google displays local search advertisements, potentially affecting local search strategies and advertising approaches for businesses aiming to capture local clientele. [Link ..read more

Google has announced that after April 30, 2024, the current Search Ads 360 connector will no longer support the creation of new reports in Looker Studio. Users are advised to transition to the New Search Ads 360 connector to ensure uninterrupted access to report creation and data analysis capabilities. [Looker Studio ..read more

Amazon has launched a new feature for brands utilizing Basic A+ Content, enabling shoppable content modules within the Standard Comparison Chart module. This update allows customers to add products directly to their cart from the comparison chart, which displays real-time prices and customer ratings alongside product attributes. [LinkedIn] ? 1st Contributor: Joel Kauftheil Image Credit: Pratyay A ..read more