Google Search vs. TikTok In a recent report from Business Insider, according to Google’s internal data: 40% of Gen Z uses TikTok and Instagram rather than Google and Google Maps for search. Now this may be a surprise for most, personally being a part of Gen Z, I’m not shocked at all.… The post Google Search Has Competition, and It’s Not Microsoft, It’s Tik Tok appeared first on Seer Interactive ..read more

Preparing for the Upgrade to Performance Max (PMAX) Campaigns Official Timeline The time is upon us… Smart Shopping campaigns will soon be sunset and part of a distant memory like ETAs. So, if you haven’t already, now is the time to start transitioning to a Performance Max strategy to continue reaping the benefits of the Smart Shopping format.… The post -14% CPS and +30% Revenue Using PMAX Migration Tool appeared first on Seer Interactive ..read more

What is Performance Max (PMAX)? Google recently made their once Beta campaign type now accessible to all advertisers. The ever-improving and always automating king of Search declares Performance Max campaigns “a new way to serve Google ads across YouTube, Display, Search, Discover, Gmail and Maps from a single campaign.… The post Performance Max Scales Leads Efficiently Across Several Channels At Once appeared first on Seer Interactive ..read more

Any effective search marketing strategy should combine both paid and organic data and leverage tools to glean competitor insights. This allows us to identify gaps in our own strategy and emulate and improve upon tactics used by competitors. But which tools do we need and how can we compile these findings in an actionable, impactful way?… The post How to Use SEMRush to Identify Search Trends and Competitor Insights appeared first on Seer Interactive ..read more

Ever since Google announced in 2021 its eventual deprecation of the use of third-party cookies within Chrome, Seer has been diligently following the progress. Google recently announced a pivot away from FLoC (their original solution to interest-based advertising in Chrome) — introducing “Topics” instead.… The post From FLoC to Topics: Google Pivots Approach to Interest-Based Advertising appeared first on Seer Interactive ..read more

People of Seer with Katie Myers Welcome back to People of Seer: Remote Edition! In this series, you’ll get to meet our team and learn about what makes them the best around (in our humble opinion). Katie Myers, People Lead – Paid Media, Musician and Amateur Denver Tour Guide Q&A with Katie: Where do you live?… The post People of Seer: Meet Katie Myers appeared first on Seer Interactive ..read more

Over the last several months, Google has recommended enabling the Google Display Network for Search campaigns that are not meeting their daily budget goals. Essentially, no new assets are required, as Google will re-purpose the text ads the campaigns are currently running, though you have the option to add Responsive Display Ads to help optimize performance.… The post We Tested Display Expansion for Search & Here’s What We Found appeared first on Seer Interactive ..read more

This post was written by: Chris Konowal, Kylene Holup, and Crystal Hopkins. As a Paid Media Manager, I’m sure you’ve been seeing Pure Broad Match expansions show up as a recommendation within Google Ads over the last several months.… The post We Tested Pure Broad Match Keywords & Here’s What We Found appeared first on Seer Interactive ..read more

Let’s talk about noise. Not the type your car makes that causes you to crank up the stereo, but the kind that can make your marketing testing infuriatingly difficult to read. Most of us have probably been there – you launch a new test and the next day a news story about the brand comes out, the fed changes interest rates, or Outkast drops a reunion album.… The post What Is a Causal Impact Analysis and Why Should You Care? appeared first on Seer Interactive ..read more

Late September, Google announced data-driven attribution will soon be the default attribution model for all new Google Ads conversion actions. As the industry continues to evolve, Google understands the need to more accurately understand how each marketing touchpoint contributed to a conversion, all while respecting user privacy.… The post Data-Driven Attribution to Become the Default in Google Ads appeared first on Seer Interactive ..read more