The internet is buzzing with bot traffic. In fact, nearly half of all online traffic in 2023 was estimated to be invalid, mainly consisting of bots crawling through websites.     Not all bots are bad, though. Some are helpful, like search engine crawlers, for example. But others, like click bots or spam bots, can mess up your analytics and make it hard to evaluate your traffic.   That’s why Google Analytics 4 (GA4) plays an integral role in the process of identifying bot traffic and filtering out malicious ones. As a tool that contains records of all your website ..read more

Does it also make you happy to see your Google search ad on the top position of the bided keyword? You’re not alone. It’s the marketer’s equivalent of hitting the jackpot – watching those click and impression numbers climb, traffic streaming in, and increased ROI.  But, let’s face it, your competitors are aiming for that prime spot too. And in the battle for that prime spot, many competitors are “playing dirty.” Competitors clicking on your Google ads is not something new. In fact, it falls under one of the most significant click fraud threats, constituting 17% of all click fraud. In this ..read more

With 8.5 billion daily searches, Google has emerged as a pivotal tool for marketers, enabling them to connect with a vast audience worldwide. However, the ongoing trend of using paid ads for advertising simultaneously triggers many threats, including ad fraud.    And this is where the importance of IP address blocking comes into play. It’s often the first go-to strategy for many advertisers against the influx of unwanted traffic. The rise of ad fraud, on the other hand, has also increased the awareness of advertisers to protect their ads from fraudulent interactions.  But w ..read more

Web traffic is money. And when it comes to views on videos or live streams, social proof is a valuable commodity. Influencers are eager to rack up those views or subscribers and get as many impressions as they can… And this has resulted in a booming industry for fake views. Where do these fake views come from? View bots.  These bots can be hired for relatively little money to boost the viewing figures on any video channel, from YouTube or Instagram to Twitch or TikTok. What are view bots? View bots, as the name suggests, are bots programmed to watch videos to inflate viewer count numbers ..read more

The art of generating effective ChatGPT prompts became really a thing during this last year. It’s no secret that the rise of new AI tools has created quite a buzz in the digital marketing world, not excluding PPC experts like you.       To unlock ChatGPT’s full potential, it’s crucial to have a set of prompts tailored to specific situations.  In this blog post, we’ll explore how ChatGPT prompts could make lives easier for PPC experts. You’ll also find a list of the most effective prompts for PPC, categorized for easy reference.     &n ..read more

B2B PPC, or Business-to-Business Pay-Per-Click, might not be the go-to strategy for most B2B businesses, but let’s face it: it has the potential to revolutionize your B2B advertising game. If you’re among those who doubt the effectiveness of B2B PPC advertising, here’s a fact that might change your perspective. Google reports that 71% of B2B researchers start their research with a generic search. Needless to say, leads generated through PPC advertising already have a much stronger interest in your products or services. Isn’t it logical that guiding such leads through your sales funnel will be ..read more

If you are one of the 1.35 billion users on Instagram worldwide, odds are, you’ve come across some suspicious comments like “DM for collabs,” “Send me a message,” or “Grow your account with us.” These kinds of comments are coming from even more suspicious accounts, known as Instagram spam bots.            Those are the villains of the Insta-world, capable of shaking the harmony on the social platform. They use clever tricks to fake likes, follows, comments, or even send direct messages.    With its vast pool of users and gre ..read more

This is a test. The post Test Blog appeared first on ClickCease Blog ..read more

Facebook have firmly established themselves not just as the biggest social media network, but also as a formidable way to spread your advertising message. But as fake clicks and ad fraud continue to pose a growing menace, Facebook finds itself facing a significant challenge. The good news is that the platform is actively working on finding effective solutions to tackle this problem head-on. The aim is to remain a reliable advertising network for its advertisers.  Running ads on Facebook is nothing new, with the company also owning another social media behemoth, Instagram. So, if you plan ..read more

The ‘other’ search engine, Bing, offers an alternative for those who either want to explore different audiences or simply want to diversify their advertising strategies.  In fact, Bing Ads is now known as Microsoft Advertising. A nice catchy name. But for the sake of this article, we’ll be referring to Bing Ads as that’s how most people know it. So, is Bing Ads worth using for your pay-per-click (PPC) marketing? And, if you do decide to use Bing Ads, what benefits might you find?   We’ve previously looked at Bing Ads vs Google Ads, but in this post, we want to look more in-depth ..read more