Everything Schools Should Know When Creating Ads Targeting College Students
Higher Education Marketing | Pay per Click
by Jumanah Abualkhair
1y ago
Reading Time: 8 minutes Today’s competitive education market makes it more important than ever for schools to seek out various ways to stand out and attract new prospects. In this space, it’s essential for schools to efficiently showcase their brand and program offerings. This is where creating ads targeting college students comes in, providing schools with tailored messaging that delivers the right results. Schools looking to make a big impact more quickly and efficiently can benefit from adopting an online paid advertising strategy. By integrating the right technique and industry best practi ..read more
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How to Target Students on Facebook Ads
Higher Education Marketing | Pay per Click
by Conor Moloney
2y ago
Reading Time: 10 minutes Here’s a common situation that marketers across all industries face: you create the perfect social media ad campaign, with the right offer, a sufficient budget and brilliant messaging, only to be disappointed with your results when you don’t know how to target students on Facebook ads. This can happen for a number of reasons, but with Facebook Ads, the problem often comes down to targeting. The targeting options on the social media giant’s ad platform are so diverse and specific that it can be easy to make a wrong move, and end up serving your campaign to the wrong aud ..read more
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Considering PPC for Higher Education? How to Find the Right Digital Advertising Mix and Channels for Your School
Higher Education Marketing | Pay per Click
by Jumanah Abualkhair
2y ago
Reading Time: 13 minutes Ever since the onset of the pandemic, digital spaces and interactions have been on the rise. Interestingly, so has digital advertising. According to The Business Research Company, “the [global digital advertising] market is expected to reach $281.32 billion in 2025.” This provides school marketers with exciting and new opportunities to better reach interested prospects. School marketers interested in boosting their efforts can begin developing an omnichannel approach, which allows them to adopt different channels in order to interact with prospects and create a consist ..read more
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Targeting the Right Audiences for Your School with Facebook Ads
Higher Education Marketing | Pay per Click
by Conor Moloney
2y ago
Here’s a common situation that marketers across all industries face: you create the perfect social media ad campaign, with the right offer, a sufficient budget and brilliant messaging, only to be disappointed with your results. This can happen for a number of reasons, but with Facebook Ads, the problem often comes down to targeting. The targeting options on the social media giant’s ad platform are so diverse and specific that it can be easy to make a wrong move, and end up serving your campaign to the wrong audience. If your school has had difficulty finding the right audience for its Facebook ..read more
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Writing Great Google Ads for Schools: A Step-by-Step Guide
Higher Education Marketing | Pay per Click
by Blanka
2y ago
In the world of advertising for student recruitment, many schools will surely rate Google ads as one of their top choices for achieving solid results. The built-in advantage with this type of ad is that people using Google are already searching with intent – and Google ads gives you the power to match your prospects’ searches to your school’s own unique programs and courses. If you’ve already taken the time to research the steps for creating Google ads and know the right audience to target, why are you still getting lacklustre results from your efforts? In these cases, the culprit is often do ..read more
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8 Benefits of Auditing Your Education Advertising Campaigns
Higher Education Marketing | Pay per Click
by Blanka
2y ago
If you’ve been working in digital marketing for student recruitment for a while, you’re probably well aware of the potential value of paid advertising as a promotional channel. Both search and social media advertising can help schools of all kinds create highly targeted campaigns that will generate quality leads for a relatively low financial outlay. But what do you do if your own advertising efforts don’t live up to this? Many schools find that the cost, traction, and lead quality they see from their campaigns do not quite reach the heights promised by the experts. If this is your situation ..read more
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A Guide to LinkedIn Advertising for Schools
Higher Education Marketing | Pay per Click
by Blanka Kasalo
2y ago
If you are looking for an intelligent, engaged, and ambitious audience, LinkedIn certainly ticks all the boxes. A longstanding mainstay of the online ecosystem, the professional social network has carved out a very specific niche as a go-to site for focused, hard-working professionals seeking to share opinions and gain insights in order to remain at the cutting edge of their fields. Bearing that in mind, it’s no surprise that many schools consider it as a potential channel for paid advertising campaigns. The LinkedIn Ads platform offers a variety of interesting formats, unique targeting optio ..read more
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The Definitive Guide to Google Ads for Schools
Higher Education Marketing | Pay per Click
by Blanka
2y ago
Google Ads appear in practically every corner of the internet. Whether you’re browsing the web, scrolling through websites, sending a message on Gmail, or watching a YouTube video, you’re bound to see one. Just as Google Ads are omnipresent, they are equally powerful. In fact, Google boasts that advertisers make $8 profit from every $1 they spend on the platform. If your school is looking for a surefire way to build its brand reputation, tap into new prospective student markets, or generate more inquiries, look no further. Whether you’re well-versed in Google Ads or are looking to g ..read more
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Targeting in Google Ads for Schools: How to Zero-In On Your Prospects
Higher Education Marketing | Pay per Click
by Blanka
2y ago
You may already be aware of the power and potential of Google Ads for your school’s recruitment efforts. If your school isn’t already running ads on the platform, it may have been on your “to do” list for some time, especially knowing there’s a whopping 3.5 billion searches happening on the platform every day. There’s also the major advantage that a person using Google to search about a school’s programs and courses is already clearly looking for something specific. You have the power to match those searches to your school’s own unique offerings.  Of course, you may have your doubts if y ..read more
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A Guide to LinkedIn Advertising for Schools
Higher Education Marketing | Pay per Click
by Conor Moloney
2y ago
If you are looking for an intelligent, engaged, and ambitious audience, LinkedIn certainly ticks all the boxes. A longstanding mainstay of the online ecosystem, the professional social network has carved out a very specific niche as a go-to site for focused, hard-working professionals seeking to share opinions and gain insights in order to remain at the cutting edge of their fields. Bearing that in mind, it’s no surprise that many schools consider it as a potential channel for paid advertising campaigns. The LinkedIn Ads platform offers a variety of interesting formats, unique targeting optio ..read more
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