The biggest change in search behaviour over the last few years has, interestingly, not actually been happening on ‘Search’ at all. Instead, the masses have been turning to Social platforms to perform searches with both overall and proportional volumes seeing significant rises. The Drum, via Hubspot, shared that 1 in 3 people now use a Social platform to find answers to questions with 1 in 6 preferring the process to conventional Search altogether. Additionally, the biggest change to ‘the norm’ has come from Millennials and Gen Z with nearly two thirds preferring Social apps such as Reddit ..read more

The buzz around AI over the last year has been intense with many areas of advertising (and most of the planet..!) feeling like a whole new world of opportunity has been opened up. However, when it comes to PPC, the reality is that AI has been a part of everything we’ve done for years and that the latest advancements should be treated as opportunities for evolution rather than a need for absolute revolution. Nearly a decade ago PPC was built on manual optimisations. The focus was always on maximising control – adjust every single bid using manual CPC, focus on Exact keyword only, avoid Broad ..read more

We’re delighted to share the news that Found has won ‘Best use of Google Media’ at this year’s Independent Agency Awards for our work with Peacocks. The awards ceremony took place last night and members of our team were thrilled to go up onstage to accept the award. The Award This particular category is sponsored by Google is designed as an opportunity for independent agencies (like us) to showcase and celebrate the best and most innovative use of Google products such as Google Ads and Youtube. It’s specifically for campaigns that boost brand awareness, increase leads, online sales and convers ..read more

The world of SaaS is ever-expanding. According to Statistica, revenue in the SaaS industry will hit $344 billion by 2027, and innovations in AI will only see this number continue to grow exponentially over the coming decade. With the explosion of start-up tech and established industry heavy-weights continuing to evolve and introduce innovations that transform the way we work, yesterday’s announcement quickly falls into tomorrow’s history books, and getting seen becomes harder and harder. Navigating the evolving landscape of SaaS Digital Marketing Value creation doesn’t happen overnight and est ..read more

The future of search has fundamentally changed. It’s no longer just about conventional search engine success. Search is so much more than that. If you consider your own user behaviour and search habits, you’ll notice this shift. Search is everywhere. Search now spans across social media platforms, video-streaming networks, marketplaces, travel portals – the list goes on. The future of search relies on getting a solid understanding of where your audiences are, where they are browsing online, and how you can grab their attention to ultimately get their attention and get ahead of your competitors ..read more

Last week, we were thrilled to learn that we made it onto the prestigious Great Place to Work for Development list in the Medium Category. This is a brand-new category for 2024, and what a way to make our debut — at number 16! For the past eight years, we have consistently ranked in the Great Place to Work list, an accolade that honours organisations fostering thriving workplace cultures. These cultures not only enable their people to flourish but also drive business success. A crucial element of this success is providing opportunities for learning and development, and it highlights the compa ..read more

A good digital marketing strategy is fundamentally a good business strategy. Today, every customer and client operates in a digital environment and so, by extension, every business needs to have an effective digital strategy. Powered by data, digital marketing has the advantage of being able to test, learn and develop at both speed and scale meaning that businesses who get their strategy right, are able to achieve exceptional growth. WHAT IS A DIGITAL MARKETING STRATEGY? In its simplest form, a digital marketing strategy is a plan that connects a business with its customers. The key to a good ..read more

The integration of SGE insights into SEOmonitor’s platform is poised to be a game-changer for SEO professionals. Here’s how this new feature will impact the way you optimize for search engines: Advanced Keyword Insights One of the most significant benefits of SGE insights is the ability to dive deeper into keyword data. SEO professionals will gain a richer understanding of how users interact with search results, revealing the nuances of search intent that are often missed by traditional keyword tools. This depth of insight allows for more precise targeting and optimization, ensuring that your ..read more

Google has recently announced that it has, once again, delayed its plans to phase out third-party cookies in Chrome. The initiative to remove third party cookies was first introduced in 2019 and has been delayed multiple times since then, so it comes as no surprise that the search giant announced another delay in a recent update. It’s currently looking like the phase out will now happen in early 2025.  So what does it all mean? Let’s get into it…  What is the third-party cookie depreciation?  Back in 2019 Google launched an initiative called Google’s Privacy Sandbox, which aims ..read more

Last week, Google Marketing Live 2024 offered an exciting glimpse into the future of advertising, showcasing how artificial intelligence (AI) is transforming media, creative processes, and measurement methodologies. As a proud Google Premier Partner agency, we had the privilege of attending the event in person, and we are thrilled to share our top takeaways. These advancements herald a new era of advertising, marked by unprecedented efficiency, creativity, and precision. So, here are our main takeaways: 1) Gross Profit Optimisation is Coming This feature promises to revolutionise campaign stra ..read more