Career Progression in Paid Media
FOUND | SEO, PPC & Digital Marketing News & Opinion
by Christie Clark
4M ago
This week’s message: Progressing through the levels as a Paid Media professional is hard. This is something that I’ve been reflecting on recently as although the route seems beautifully simple and logical on paper (AE > SAE > AM > SAM > AD), the reality is that it’s not. The requirements to step up to Manager and also to Director are such a sharp change to your day to day that it is actually very easy to get stuck. This can be particularly maddening when you feel like you are performing very well and getting positive feedback at the level you’re at. So, I thought I’d break down ..read more
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Found shortlisted for 7 UK Search Awards
FOUND | SEO, PPC & Digital Marketing News & Opinion
by Christie Clark
4M ago
‘It’s been an unprecedented year for all of the wrong reasons for a lot of businesses so to be able to showcase so many positive results across such an array of verticals is testament to the standard of work that is being produced by the team.’ – James Rigby (Head of Paid Performance | Found.) We’re delighted to share the news that Found have been shortlisted in SEVEN categories at this year’s UK Search Awards! The UK Search Awards celebrate the very best in Search across England, Ireland, Scotland and Wales are and the ultimate award for UK Search agencies and teams. They’re regarded a ..read more
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TOP 10 PPC AGENCIES
FOUND | SEO, PPC & Digital Marketing News & Opinion
by Christie Clark
5M ago
Choosing the right PPC agency to trust can be a thrilling yet challenging endeavour. You deserve to work alongside an agency that not only talks the talk but walks the walk – delivering you real, tangible results. So, in this ever-growing market of digital marketing agencies (each offering a unique blend of services) how do you discover the one PPC agency that truly resonates with your vision? Whether you’re a small business or a powerhouse with hundreds of team members, you deserve nothing short of the best that our capital city has to offer, it just doesn’t always seem clear what that actu ..read more
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Embracing uncertainty & getting comfortable with optimising the grey.
FOUND | SEO, PPC & Digital Marketing News & Opinion
by Christie Clark
5M ago
This week’s message: If you’re still trying to be ‘granular’, ‘maximise control’ or ‘join every dot’ with your digital advertising then all you are actually doing is inadvertently putting a cap on your potential growth. It’s time to let go.  I know it’s hard, I started PPC in a world where Exact meant Exact, Broad was the devil’s work and every touchpoint attribution was the holy grail, but those days are sadly gone. In order to achieve something transformational you need to embrace uncertainty across the board and get comfortable optimising the grey. The announcement last year that Go ..read more
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Found become ISO 27001:2013 Certified
FOUND | SEO, PPC & Digital Marketing News & Opinion
by Found Editor
7M ago
We’re absolutely delighted to become ISO 27001 certified, a globally recognised standard for information security management systems. This achievement is a testament to our unwavering commitment to protecting our client and employee data and maintaining the highest standards of information security and we couldn’t be prouder!  What does this mean for our clients? Operational excellence – our ISO certification demonstrates our ability to drive and maintain robust operational processes and showcases the culture we have instilled to embed, review, and evolve our businesses. Best in ..read more
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Harrison Wright
FOUND | SEO, PPC & Digital Marketing News & Opinion
by Harrison Wright
7M ago
1. My day starts with… The gym or a run… sometimes not (more often not as I’m more of a night owl than an early bird). Breakfast and a cup of coffee is important to help me through morning admin – checking emails, my calendar and writing out my to do list – this helps me get nicely set up for the day ahead. 2. In my team I… Don’t specialise in a specific channel, I get to work across all areas of the business which is fantastic for my own personal development. It’s also a very social team as we work with so many different people day-to-day, cross-team collaboration is a big part of what mak ..read more
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Harrison Wright
FOUND | SEO, PPC & Digital Marketing News & Opinion
by Harrison Wright
7M ago
1. My day starts with… The gym… sometimes not (more often not as I’m more of a night owl than an early bird). Breakfast and a cup of coffee is important to help me through morning admin – checking emails, my calendar and writing out my to do list – this helps me get nicely set up for the day ahead. 2. In my team I… Don’t specialise in a specific channel, I get to work across all areas of the business which is fantastic for my own personal development. It’s also a very social team as we work with so many different people day-to-day, cross-team collaboration is a big part of what makes Found ..read more
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Will Harman
FOUND | SEO, PPC & Digital Marketing News & Opinion
by Will Harman
7M ago
1. My day starts with… Putting together my to-do list, prioritising it and checking what I need to do for the day. I’m quite detail-focused so this really helps me get ready each morning. Granted this list almost doubles by about 11am but that’s what I enjoy about Found and being at an agency, constantly being on your toes. I should really invest in a pair of pointe shoes. 2. In my team I… Organise and work with a great team of executives to ensure the work we’re delivering is going to be top-notch and push them up Google’s rankings. Part of my role is helping to teach them and improve thei ..read more
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How to use Reverse Image Search
FOUND | SEO, PPC & Digital Marketing News & Opinion
by Christie Clark
8M ago
Reverse Image Search is a powerful tool that enables you to search the internet using images instead of words. It allows you to find similar images, discover where your images are being used, and gauge their popularity. It can be used to find specific images on the internet that are associated with an image that you already possess or to discover how frequently certain images are being used (or how popular they are). For example, you can use reverse image search to find multiple types of the same shirt but on different websites to see how popular it is among multiple retailers. The images th ..read more
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The 10 phases of planning a website
FOUND | SEO, PPC & Digital Marketing News & Opinion
by Christie Clark
8M ago
The old adage ‘fail to prepare, prepare to fail’ has never been more applicable than during the process of building a website. If you don’t plan your website properly, then building it is going to be a messy process and your site may not be as efficient or effective as it could be. Planning a website properly is no easy feat. So, our experts have put together a list of the 10 phases you should work your way through as part of your website design planning process. 1. Understanding Your Audience To create a successful website, it’s incredibly important to appeal to your audience by understand ..read more
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