Google launches digital out-of-home ads for Display & Video 360
Vertical Leap » PPC
by Callum Coard
1y ago
Everything you need to know about Google’s digital out-of-home (DOOH) advertising solution – and whether it deserves a place in your ad strategy. Last month, Google launched digital out-of-home (DOOH) ads for Display & Video 360. The system allows advertisers to place digital ads across a variety of public settings such as train stations, bus stops, busy high streets, shopping centres, stadiums and plenty more. After an initial testing period, Google has made digital out-of-home ads available for all Display & Video 360. So let’s take a closer look at the new ad format and see what it ..read more
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Pinterest’s inspirational video ad format, Idea ads
Vertical Leap » PPC
by Chantelle Riley
1y ago
Idea ads can increase brand recall by 59%, brand awareness by 38% and reduce cost per impression by 64%, according to early tests. Pinterest recently launched a new ad format designed to inspire audiences and encourage action. Idea ads officially launched last month, bringing “immersive, fullscreen storytelling” to the company’s portfolio of ad products. In a post published on the Pinterest Newsroom, the network unveiled Idea ads as the latest ad format designed to inspire purchases. In this article, we take a closer look at Idea ads, explore the early performance data and show you how to crea ..read more
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What makes Vertical Leap different from other PPC agencies?
Vertical Leap » PPC
by Michelle Hill
1y ago
This year, Google made it much harder to become a Google Premier Partner, only awarding the badge to the top 3% of agencies. Naturally, we were delighted to qualify as it signifies we are a PPC agency that, in Google’s words “stands out based on their commitment to developing product expertise, building new client relationships and helping their current clients to grow“. What also sets us apart from other agencies though is the way our PPC team thinks and approaches campaigns. Below, our Head of PPC, James Faulkner, explains why we are so successful at helping companies achieve PPC excellence ..read more
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SEO & PPC advice for fashion retailers
Vertical Leap » PPC
by Lee Wilson
1y ago
We use the latest data from Google to optimise campaigns for fashion brands – including device targeting, bid optimisation, CRO & more Fashion brands operate in one of the most competitive search environments, making every advantage count. As an official Google partner, we receive exclusive insights on industry trends and search behaviours every few months, which we can use to help our clients gain the edge over their rivals. In this article, we take a look at some of the insights from Google’s latest report for the fashion industry and how we can use them to inform key marketing decisions ..read more
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How poor CRO could be affecting your PPC metrics
Vertical Leap » PPC
by Gemma Holloway
1y ago
Why poor landing page experiences could be the reason your PPC strategy isn’t working – and what you can do about it Your PPC campaigns are generating steady traffic and you’ve figured out how to create ads that make people click – so why is your PPC strategy unprofitable? If your average CTR is above ~2% but conversion rates and return on ad spend (ROAS) are falling short, the issues are most likely taking place on your website – and, more specifically, your landing pages. Quality landing pages are just as important for PPC performance as ads, bidding strategies and your other campaign settin ..read more
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Announcements at Google Marketing Live 2022
Vertical Leap » PPC
by Michelle Hill
2y ago
At Google Marketing Live yesterday, Google announced several improvements to video ads and automation, and revealed some new technologies that will be launching in the future. Here are some of the key changes announced: Automation A new asset library will be available for you to store all your creative assets. There will be a series of updates rolling out to Perfomance Max campaigns including A/B testing, optimising for in-store sales, better performance insights, optimisation score and recommendations. New reports will be added to the Insights Page, including budget insights, audience insigh ..read more
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Why bother with SEO if your PPC is doing great?
Vertical Leap » PPC
by Ben Jayston
2y ago
How SEO can enhance your search marketing ROI, improve your PPC results and capture leads you won’t get with paid advertising. If your PPC strategy is converting visitors into paying customers and generating quick returns, you may wonder why you need to invest in search engine optimisation. After all, effective PPC campaigns can generate almost-instant results so why dedicate resources to the slow returns of SEO? That’s a good question but it ignores the fact that SEO and PPC generate different types of leads – and the fact that you need both to maximise business growth. Without an SEO strateg ..read more
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SEO & PPC strategies for companies with multiple locations
Vertical Leap » PPC
by Marie Turner
2y ago
Following our recent blog about multi location SEO challenges, in this article we’ll be looking at a range of data-driven strategies we use to maximise the search presence of our customers that have multiple locations – and increase revenue from every area in which they operate. Here are the strategies discussed in this section: Multi-location insights Drive business with localised content Build catchment areas with sub-location pages Drive growth through each location Replicate success for new business locations Long-term website authority & growth Implement PPC – and avoid competing cam ..read more
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Shoppable YouTube ads: How to drive sales from the first interaction
Vertical Leap » PPC
by Mike Johnson
2y ago
With 63% of YouTube viewers saying they bought from a brand after seeing YouTube ads, we take a look at video action campaigns, designed to encourage purchases directly from your campaigns. Data from Google shows the average online adult in the UK watches an hour of YouTube content per day across all devices, including mobile and connected TVs. Even more telling, 63% of YouTube viewers say they have bought from brands as a result of seeing their content or ads on the video network. YouTube is the new window shopping Google argues that YouTube is the new window shopping but points to the “alway ..read more
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Google’s new tracking system to help advertisers overcome cookie-less browsing
Vertical Leap » PPC
by Lee Wilson
2y ago
One of the most important developments in the PPC and digital advertising industry is the shift away from targeting methods that rely on using people’s personal data. In fact, the move towards cookies-less browsing and new privacy measures is so significant that it featured as one of our top PPC trends/tips for 2022. Google’s initial proposal for a new tracking system, a technology called Federated Learning of Cohorts (FLoC), faced plenty of criticism from privacy advocates and industry figures. Now, Google has abandoned FLoC altogether and announced a new proposal, known as Topics. Google rep ..read more
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